Giuseppe Caltabiano

Sr. Director of Marketing

12 Posts published

Strategic Storytelling: Where Business And Stories Meet

First episode is here. Second episode is here. Ben Horowitz is a startup founder and VC expert. He has investe(...)

alt Giuseppe Caltabiano
Apr 6 | 5 min read

Strategic Storytelling: Where Business And Stories Meet — Campbell, Vogler And The Classic Hero Journey

First episode is here. In The Hero with a Thousand Faces (1949), Joseph Campbell, a literature professor (...)

alt Giuseppe Caltabiano
Apr 5 | 11 min read

Strategic Storytelling: Where Business And Stories Meet — What Is Storytelling

May, 2018. It’s a warm day in Manhattan, NYC. A glorious spring morning.  A few weeks earlier, I’ve joi(...)

alt Giuseppe Caltabiano
Mar 31 | 6 min read

Your Company Needs Brand Awareness — Here’s Why

Many of the world’s companies focus too much on the Digital Marketing aspects of marketing, and don&#821(...)

alt Giuseppe Caltabiano
Feb 4 | 8 min read

The Long and the Short of it — and the implications for Content and Storytelling

If I think about the brands I’ve been working with or consulting in the last few years, the majority of them in th(...)

alt Giuseppe Caltabiano
Aug 27, 20 | 4 min read

Where Creativity, Data and Performance Meet

“Creativity is whatever isn’t something else.” Peter Shillingsburg There is no doubt about the contribution of&nbs(...)

alt Giuseppe Caltabiano
Jul 27, 20 | 6 min read

How a Common Content Strategy Unites Marketing’s Different Natures

I recently wrote about the two “natures of marketing”, brand awareness and short-term sales acti(...)

alt Giuseppe Caltabiano
Jul 16, 20 | 4 min read

How to create B2B and B2C Personas and Map Content to the Buyer Journey

(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, g(...)

alt Giuseppe Caltabiano
Jun 4, 20 | 6 min read

Marketing in a time of a crisis — getting ready for the rebound

Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing stra(...)

alt Giuseppe Caltabiano
May 26, 20 | 5 min read

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