How to trigger your users’ behavior: the psychology behind content
How to trigger your users’ behavior is crucial in marketing. This may sound counterintuitive but success in marketing (...)
Giuseppe Caltabiano
Giuseppe Caltabiano
VP of Marketing, Rock Content
Giuseppe is a senior global marketing, brand, and content executive with more than 20 years of experience. Today he leads marketing at Rock Content; he has worked for and advised brands in B2B and B2C and has designed global marketing strategies to successfully support the growth of B2B SaaS businesses. Giuseppe is a marketing and storytelling instructor at business schools in London and Milan. He was recognized as one of the most influential European B2B marketers in 2018 and 2019. He has an MBA from Milan’s SDA Bocconi and is trained in M&A at the London Business School.
21 Posts published
Giuseppe Caltabiano
Strategy Models for Marketers — and Content Marketers
When requested to design a marketing strategy to overcome a specific problem, we marketers often confuse goals with stra(...)
Giuseppe Caltabiano
How Content Experience Will Evolve After Coronavirus
One year ago, it was early spring 2019, I was invited to prepare a speech for a client summit, in NYC. Specificall(...)
Giuseppe Caltabiano