Fernanda Donnini, Author at Rock Content

Google Optimize Will Be Discontinued. Let’s Look For A/B Testing Alternatives

Google Optimize is officially set to be sunsetted in September 2023, leaving marketers without one of the most popular t(...)

Fernanda Donnini

Feb 1 | 4 min read

Google Analytics 4 is coming. Whether you’re prepared or not, GA4 is an increasingly close reality. At Rock Conten(...)

Fernanda Donnini

Jan 12 | 8 min read

For years, Google and Meta have dominated digital advertising in the U.S. Now, they’re losing ground to giants like Am(...)

Fernanda Donnini

Dec 28, 22 | 5 min read

The Search Engine Journal (SEJ) recently released their latest State of SEO report with many trends and predictions for (...)

Fernanda Donnini

Dec 6, 22 | 8 min read

Is your marketing organization getting the data it needs? In this article, we will discuss the findings of a recent stud(...)

Fernanda Donnini

Nov 8, 22 | 5 min read

Measuring campaign effectiveness and proving the return on investment (ROI) of Marketing spend is the biggest challenge (...)

Fernanda Donnini

Oct 24, 22 | 5 min read

In an ever more privacy-first world, Google’s looking to make it easier for website owners to manage their privacy(...)

Fernanda Donnini

Sep 26, 22 | 3 min read

In a fantastic collab, HubSpot, Rock Content, Litmus, and Wistia just launched the State of Inbound Marketing 2022, a ne(...)

Fernanda Donnini

Jul 11, 22 | 3 min read

Have you ever run a Google video ad campaign? This is one of the most cost-effective ways to build brand awareness and r(...)

Fernanda Donnini

May 30, 22 | 3 min read