Rasna Jacob

Meta and TikTok Launch Initiatives To Help Small Businesses Sell More During The End Of The Year

From insights into consumer behavior in the same period of previous years, to credits for ads, Meta and TikTok created a(...)

Rasna Jacob

Nov 21, 22 | 4 min read

Holiday Season 2022 Brings Changes In Consumer Behavior, According to Research. Are You Ready For It?

The holiday season is upon us, and so is shopping for the festivities. This period has always been a reason for joy for (...)

Rasna Jacob

Oct 5, 22 | 5 min read

What McDonald’s And Burger King’s Misleading Advertising Accusations Teach Us About Marketing And Brand Trust

After almost one month of publicizing its new sandwich in Brazil, McDonalds had to withdraw it from circulation after ac(...)

Rasna Jacob

May 5, 22 | 4 min read