Brand Salience: Why It’s Important and How to Boost Yours
Every marketing professional dreams of having a high-salience brand on their hands — a brand that readily comes to min(...)
Shannon Hilson
Shannon Hilson
Rock Content Writer
Shannon Hilson is a full-time freelance copywriter, blogger, and content producer from Monterey, California.
Over the years, her work has appeared across various publications, blogs, platforms, and collections of all types and sizes.
She's also written top-tier copy for a wide range of businesses and individuals worldwide, including several Fortune 500 companies and numerous small businesses.
Outside of her professional work as a writer, Shannon also enjoys journaling, as well as writing short fiction and poetry.
And when she isn't busy writing in one capacity or another, she can be found cooking, reading, or studying various subjects of interest for fun and self-enrichment, including multiple foreign languages.
132 Posts published
Shannon Hilson
What Exactly is Original Content & How to Write Original Pieces?
In today’s competitive online marketing world, original content isn’t just a good idea that can help you stay releva(...)
Shannon Hilson
How to Create a Killer Real Estate Content Marketing Strategy
Content marketing is an integral part of any well-rounded business strategy, including for those in the real estate indu(...)
Shannon Hilson
LinkedIn vs Facebook: Which One Fits Your Marketing Goals Better?
Social media marketers have many platforms to choose from these days, each with its own unique benefits, but Facebook an(...)
Shannon Hilson
Customer Empathy: How to See Things from the Customer’s Perspective
Today’s consumer is looking for more than great products and services that deserve their attention. They want a person(...)
Shannon Hilson
Micro vs Macro-influencers: Which is Best for Your Brand?
Collaborating with social media influencers can really enhance your ongoing digital marketing efforts, but a good candid(...)
Shannon Hilson
Baidu vs Google: Differences you need to know when it comes to SEO
Known as the Chinese Google, Baidu is becoming an increasingly important part of ongoing digital marketing strategies ev(...)
Shannon Hilson
9 Top SEO Newsletters to Boost Your Marketing Campaign
Keeping an eye on industry trends is the key to staying relevant in the marketing world, and subscribing to the right SE(...)
Shannon Hilson
How Digital PR Boosts SEO and Brand Recognition
Digital PR is the key to maximizing your ongoing link building strategy and cultivating lasting relationships with your (...)
Shannon Hilson