Vanity Metrics: What Are They and How to Address Them
KPIs are everything when it comes to measuring business growth and campaign performance, but not all metrics live up to (...)
Shannon Hilson is a full-time freelance copywriter, blogger, and content producer from Monterey, California.
Over the years, her work has appeared across various publications, blogs, platforms, and collections of all types and sizes.
She's also written top-tier copy for a wide range of businesses and individuals worldwide, including several Fortune 500 companies and numerous small businesses.
Outside of her professional work as a writer, Shannon also enjoys journaling, as well as writing short fiction and poetry.
And when she isn't busy writing in one capacity or another, she can be found cooking, reading, or studying various subjects of interest for fun and self-enrichment, including multiple foreign languages.
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