Discover the 8 Best eCommerce Tools for Marketers

Are you responsible for handling the digital marketing aspect of a company’s eCommerce store? 

Then, you should know that there are plenty of incredible software tools that can help you turn that into an easy, smooth, and smart experience.

But precisely because eCommerce marketers are so spoilt for choice, it can be tricky to identify the right solutions to use. And that’s where our handy guide right here comes in.

Keep reading to discover the eight best eCommerce tools currently available, and pick the one that best suits your needs!

1. Shopify

Unsurprisingly, the top tool on our list is Shopify.

This platform is a real one-stop-shop — excuse the pun! — for all things eCommerce. 

Whether you are an eCommerce novice or know your way around eCommerce, Shopify is for you.

Super-easy to set up and configure, it allows you to both start a new eCommerce site from scratch as well as manage and maintain a well-established one.

Through Shopify, you can sell products from anywhere, including social media accounts, in-person sales, and third-party marketplaces.

How Much?

To begin with, you can try out Shopify for free for 14 days. 

Then, if you are happy, you can choose one of its three plans: Basic Shopify ($29 per month), Shopify ($79 per month), and Advanced Shopify ($299 per month).

What We Like Best

In this day and age, a huge — and ever-growing — amount of online sales are happening on mobile devices. 

And guess what? Every Shopify theme is mobile-friendly. Not only that, but the platform also features tools like BuildFire which allow you to actually build separate Shopify mobile apps. 

Pretty awesome, right?

2. Wix

You have probably heard of Wix as one of the most popular website builders. 

And while this is, of course, true, this platform is also one of the best eCommerce tools out there.

With over 500 templates to choose from and no coding knowledge or experience required, you can build an amazing eCommerce site in literally a few clicks. 

Wix makes it a cinch to create your own customizable digital storefront and shopping cart, as well as to add features including product galleries, mini-carts, and wishlists.

How Much?

A standard plan with Wix will cost you $13 a month, but you need to make sure that the specific subscription that you chose actually supports online sales. 

If you want a basic eCommerce plan with Wix, then you are looking at prices that range from $23 to $49 per month. 

More advanced eCommerce plans are more pricey, starting at $500 per month.

What We Like Best

Wix is a really great choice for those who are just starting out in eCommerce, not only thanks to its ease of use and super-intuitive navigation but also because it supports dropshipping. 

This means that it can allow you to browse through a huge catalog of products for sale, at no added cost.

3. Squarespace

Just like Wix, Squarespace is another very popular, very easy website builder. 

But unlike Wix, every single one of its available business plans does come with in-built eCommerce capabilities.

The platform allows you to browse through an ever-expanding array of stunning templates that are particularly suited to businesses in creative industries. 

But besides allowing you to showcase your amazing creative work, Squarespace also lets you sell it online.

How Much?

The Squarespace Personal plan costs $12 per month but doesn’t include any online selling capabilities. 

At just a few more bucks — $18 per month, to be more precise — you’ll be able to have a fully integrated eCommerce site and sell as many products as you like, though still with some limitations.

If you are serious about selling on Squarespace, then your best bet is to pick either the Basic Commerce ($26 per month) or the Advanced Commerce ($40 per month) plan.

What We Like Best

Squarespace is truly one of the best eCommerce site builders in terms of aesthetics. 

If you are aiming to display your products in a way that is eye-catching, professional, and enticing, then Squarespace is the way to go. 

Plus, the platform is also integrated with other online selling tools, including PayPal, USPS, FedEx, Apple Pay, and Stripe.

4. WooCommerce

Here’s something a bit different from what we have seen so far: WooCommerce is not an actual eCommerce solution, it’s a plugin that you can add to your WordPress website. 

Essentially, with WooCommerce you can add eCommerce capabilities to any WordPress site.

How Much?

More good news: this plugin is totally free to install. 

However, you can also add some more extensions — some are free, while others have prices that go up to $300.

What We Like Best

The customization that this tool offers is truly fantastic. 

Plus, WooCommerce also integrates with other online selling platforms like PayPal, Stripe, and Amazon Pay, making payments a real walk in the park.

5. BigCommerce

Another great eCommerce solution used by companies of all shapes and sizes in over 120 countries around the world, BigCommerce has pretty much everything you need to sell products online.

Established back in 2009, BigCommerce features unmatched eCommerce performance, including page loading speed, security, and uptime.

How Much?

BigCommerce offers four plans: Standard ($29.95 per month), Plus ($79.95 per month), Pro ($299.95 per month), and Enterprise (custom quotes for each user).

What We Like Best

BigCommerce is one of the few eCommerce tools that can support both individual online sales and B2B wholesales, thanks to its enterprise-ready eCommerce capabilities. 

The platform also features amazing tools for SEO, conversions, inventory management, and 24/7 customer support.

6. 3DCart

If you thought that BigCommerce was one of the oldest eCommerce platforms out there, then think again: 3DCart beats it, as it was established in 1997.

While definitely not suitable for beginner eCommerce marketers, 3DCart works well for more advanced eCommerce users. 

This is because, unlike other solutions on our list, 3DCart is not super-easy or intuitive to use, but requires some degree of coding and development knowledge.

How Much?

This platform offers five different payment plans. The cheapest costs only $19 per month, while the most expensive goes up to $229 per month. 

Every plan offers a 30-day money-back guarantee in case you are not satisfied with your purchase. 

Want to test the solution for free? 3DCart lets you play around with it for 15 days, at no cost.

What We Like Best

If you are comfortable with coding and development, then this is a great tool for you. 

Once you have installed it, you’ll have access to over 200 eCommerce features, 50 free themes, and more than 100 payment providers. 

You can also integrate 3DCart with third-party platforms such as Stripe, PayPal, Amazon, MailChimp, QuickBooks, and more.

7. OpenCart

This free, open-source tool brings eCommerce capabilities to already existing websites. 

What this means, essentially, is that with the OpenCart plugin you can transform your standard site into an online store.

How Much?

OpenCart is free both to download and to install, but if you require any extensions or more customized support, you will have to pay extra.

What We Like Best

We love OpenCart for its absolutely massive selection of themes and modules — 13,000, and counting — and the fact that you can integrate it with an equally huge list of payment and shipping providers.

8. Magento

Last but not least, we had to include Magento. 

This all-in-one eCommerce tool offered by Adobe supports both tiny and large online stores, and it also offers capabilities to assist with B2B online sales — something that not all eCommerce tools do.

With Magento, you can showcase a wide range of elements including products, prices, promotions, content, order history, customer location and gender, and wish list. 

All this helps you to continually boost your customers’ online experience, both for one-off and for returning customers.

How Much?

The platform offers a free demo that you can try out before purchasing the full version. 

Once you have decided to commit, you’ll need to get in touch with the Magento sales team to receive your custom quote.

What We Like Best

One of the reasons why we think Magento is a fabulous eCommerce solution is because it offers incredible performance, and it includes super-handy features such as shipping solutions, order and inventory management, business intelligence, and more.

Wrap Up: Ready to Start Selling Online with these Awesome Ecommerce Tools?

Using one of the great eCommerce tools that we have reviewed in this guide is a sure-fire way to take your eCommerce store from “meh” to “make-me-more-money”.

Offering heaps of customization options, payment processing features, and sometimes even analytics capabilities, all these eCommerce tools deliver amazing results.

Fancy learning even more about how to supercharge your online sales?

Check out our Jam Session about building and scaling your first sales machine!