Usually, our focus when creating a digital strategy is in the quality of the content, SEO techniques, and social media management, which makes us forget technical points that matter when it comes to WordPress.
In this article, we will teach all you must know to get your email newsletter working and start reaping the best results. In this content, you will learn:
- What is a newsletter?
- Why are newsletters important in a Digital Marketing strategy?
- How to create newsletters on WordPress? 11 ways to do so!
Ready to learn? Make sure you read through the whole post!
What is a newsletter?
A newsletter is an email subscription in which messages are triggered with a certain frequency, such as once a week, once every two days, or whenever a subscriber takes a specific action.
Inside a newsletter, the content can be anything that makes sense to your Digital Marketing strategy. For example:
- Recently published articles
- Product offerings
- Discount coupons
Why are newsletters important in a Digital Marketing strategy?
To understand how to build newsletters using WordPress and why it’s a good idea to invest in this tool, first, we need to understand the role a blog plays in a Digital Marketing and sales strategy.
The role of a blog is to make quality content available to visitors and to convert them into leads. That is why it’s so important to know how to make your WordPress blog appear among Google results.
After a visitor has reached your content, your focus should be on converting them into a lead to, eventually, make them your customer. That is usually done by using newsletters in an email marketing strategy.
If you think that using a newsletter in your Digital Marketing strategy is an outdated tool, you might be inclined to change your mind. Email marketing is very much alive and still brings plenty of results.
Take a look at a few stats from the Email Marketing Trends 2018 research that show the importance of email newsletters:
- 76,7% of companies adopt email marketing strategies
- 94,3% of companies that do not have those currently have a plan to do so in the future
- 96,1% of companies that use email marketing believe the strategy brings good results
- 58,1% of companies that use email marketing build their audiences using sign-up forms in their blogs
How to create newsletters in WordPress? 11 ways to do so!
One of the biggest challenges faced when building a Digital Marketing strategy on your own is to understand how to code a WordPress blog, even though you are an entrepreneur and have no experience coding.
However, to know how to create a newsletter on WordPress, you don’t need to have advanced programming skills. You can have good results knowing just the right tools.
Here are 11 excellent plugins and tools to have on your WordPress dashboard that will help you in your work building a newsletter!
1. Rock Stage
Rock Stage is the best WordPress solution for companies and professionals that want to create Digital Marketing strategies for a blog or WordPress website.
In addition to all its excellent features, the tool also has a direct integration between WordPress and MailChimp, which is the best newsletter service.
MailChimp is the most complete newsletter tool out there, allowing you to do A/B tests, segment mailing lists, create landing pages, posts on social media, and sign-up forms to generate leads, automate the triggering of emails, and even list audiences that are similar to yours.
2. Newsletter WordPress
Newsletter WordPress is an application with paid and free versions, which allows you to create content and send unlimited newsletters to your contact list.
Besides that, it has an interesting function to send emails with notifications of new content from your blog, which works in a slightly more intimate way than an RSS Feed.
3. Jackmail Newsletters
Jackmail Newsletters is a free WordPress plugin that allows you to send up to 3,000 emails per month, in addition to offering paid versions with bigger capacity.
One of its advantages is that it has an SMTP, which is an email service provider. That makes it much easier to send your messages to your list.
Moreover, it has an interface so you can access all its functions — including email templates directly from the WordPress control panel.
After creating your email list with the signup form plugins aforementioned, an interesting solution for your WordPress site is to use MailPress. It is a plugin for sending newsletters to visitors registered on your list.
MeeNews is a newsletter plugin for WordPress with free and paid versions. The free version has good features for those who are starting, being a good option for small lists.
For those looking for a more professional WordPress plugin than the previous one, Sendit is a good option — but it only has a paid version. One of its most interesting features is the ability to schedule emails for specific times.
OptinMonster does not send emails, but it helps to build your newsletter by creating signup forms for user registration. It uses exit-intent technology that pops up whenever a visitor signals they will close the page.
8. Thrive Leads
Thrive Leads allows you to create contact capture forms for your email marketing list, in addition to having a built-in A/B testing tool. One of its highlights, however, is the SmartLinks tool, which allows you to understand whether a visitor is subscribed to your newsletter or not.
9. Popup Builder
PopupBuilder is another form-building plugin that uses exit-intent technology to capture more emails to your list. However, its highlight is the possibility of using video pop-ups, in addition to having an integrated email sending system.
Icegram is another complementary plugin for your Email Marketing strategy, allowing you to create registration forms within your page. Because it has a very simple interface, you will not need any programming knowledge to use it.
11. WP Subscribe Pro
WP Subscribe Pro is a form plugin that stands out from the competition for presenting good ranking results when used in conjunction with SEO plugins. This is possible because it was programmed to optimize the speed of the website in question.
Phew, how much, isn’t it? Now that you know how to create a newsletter on WordPress, you can start using the power of email marketing to make your digital strategy more effective.
If you want to check how’s the performance of your page speed, learn more about our Analyzer tool!