Stephanie Mansueto

6 Posts published

When developing any kind of strategy, you must know precisely the people you are targeting. Working with buyer persona e(...)

Stephanie Mansueto

Dec 26, 21 | 19 min read

The role of the buyer persona in Content Marketing is to drive content creation. It helps you understand your brand's av(...)

Stephanie Mansueto

Mar 26, 21 | 7 min read

In the world of Digital Marketing, one of the most important methods to have emerged over the last decade is data-driven(...)

Stephanie Mansueto

Feb 23, 21 | 9 min read

When times are good, businesses can emerge, grow, and thrive. There’s plenty for all, and it’s just a matter(...)

Stephanie Mansueto

Jan 20, 21 | 5 min read

In the early days of my marketing career, I saw the sales team as the enemy. I started out working in a call center(...)

Stephanie Mansueto

Aug 18, 20 | 6 min read

<p>There is a ton of opportunity to generate lots of leads, of high quality, by repurposing your existing content into i(...)

Stephanie Mansueto

Nov 2, 19 | 3 min read