Stephanie Mansueto

Head of Content

7 Posts published

4 B2B and B2C Buyer Persona Examples You Can Use In Your Business

When developing any kind of strategy, you must know precisely the people you are targeting. Working with buyer persona e(...)

alt Stephanie Mansueto
Mar 26 | 7 min read

What Is The Role Of The Buyer Persona In Content Marketing?

The role of the buyer persona in Content Marketing is to drive content creation. It helps you understand your brand's av(...)

alt Stephanie Mansueto
Mar 26 | 6 min read

The Data-Driven Marketing Guide For 2021

In the world of Digital Marketing, one of the most important methods to have emerged over the last decade is data-driven(...)

alt Stephanie Mansueto
Feb 23 | 9 min read

How to Build Marketing Resiliency With Technology

When times are good, businesses can emerge, grow, and thrive. There’s plenty for all, and it’s just a matter(...)

alt Stephanie Mansueto
Jan 20 | 5 min read

12 Content Marketing Trends to Keep an Eye on in 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion.  And n(...)

alt Stephanie Mansueto
Jan 18 | 12 min read

How to Bridge the Gap Between Sales & Marketing

In the early days of my marketing career, I saw the sales team as the enemy. I started out working in a call center(...)

alt Stephanie Mansueto
Aug 18, 20 | 6 min read

Here’s How to Use an Interactive White Paper to Generate Lots of Leads

<p>There is a ton of opportunity to generate lots of leads, of high quality, by repurposing your existing content into i(...)

alt Stephanie Mansueto
Nov 2, 19 | 3 min read

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