Identifying your target audience, what devices they use, and where they’re most active is essential to any successful content marketing plan. However, your target audience is a lot more complex than simply saying ‘Millennials use mobiles’ or ‘Gen Z has a shorter attention span.’ Each social generation is intensely different, growing up amongst different political and social environments and various technological advancements. History, pop culture, and evolving tech have all influenced the way each generation forms opinions, develops values, and responds to marketing.
So how do you market to each generation? How do you understand the nuances that dictate how they respond to advertising and develop brand loyalties? We’ve broken down each demographic by generation so that you can understand the best content marketing strategies to engage your target audience(s). We’ve got you covered from Baby Boomers to Generation Alpha and everyone in between!
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