Build great marketing teams brings a lot of challenges, but more than that, it may have a high cost for companies. To seek this expertise outside the company is an increasingly common option that can be the right choice. Do you know the benefits of talent outsourcing?
Hiring, managing marketers, making sure they’re doing a good job, and several other efforts can cost time and money. There is also the quality of the work, which often depends on the development of these professionals.
Outsourcing can be a great decision when you need quality, without costing too much and, most importantly, consistency and variety of content.
In this post, we will show more about the seven main benefits of talent outsourcing, which are:
- Save time (for the marketing team);
- Save money;
- Scale content production;
- Count on experts (from different fields);
- Content consistency (in frequency and quality);
- Content variation (testing different types of content);
- Flexibility (working with freelancers);
Find out next!
7 benefits of talent outsourcing
1. Save time (for the marketing team)
Marketing teams are always busy with a large volume of tasks. As much as this is normal as part of the job, it can be detrimental to performance. In a Content Marketing strategy, for example, it would take a lot of time to produce blog posts.
No matter how essentially these contents are, producing them in large quantities, enough to feed an editorial calendar would take a lot of time. With outsourcing, it is possible to meet the requirements and increase Content Marketing ROI.
When companies outsource this work, the Marketing team can devote itself to strategies, instead of spending all of its time producing. This way, campaigns will be targeted in the right direction, bringing the expected returns.
2. Save money
In some cases, it is cheaper to outsource than to invest in doing a specific work within the company. If your team doesn’t have a graphic designer, for example, maybe hiring a full-time professional is not the best choice, and it’s all about money.
When a company hires someone as an employee, there are many more annual costs with salaries. When the company chooses a freelancer, it can pay for single jobs or make small contracts. This choice is a good option, especially if there is not so much work demand frequently.
Managing costs strategically is essential for any company. Thus, having a cheaper, equally qualified option is one of the main benefits of talent outsourcing.
3. Scale content production
Your employees have limitations related to the work demand performed on a daily routine basis. Thus, no matter how devoted they are, they may not always be able to produce the amount of content your strategy needs, which can be a problem.
By outsourcing, a company can ensure that the level of content produced and, especially, published is satisfactory to the strategy. This option ensures that the target audience will continue to receive blog posts, e-books, videos, and whatever else is planned, without feeling the drop in delivery.
Keeping production on a large scale is one of the great benefits of talent outsourcing, as the content is increasingly essential in strategies. When you hire from outside, you reach the goal without overloading your Marketing team.
4. Count on experts (from different fields)
Marketing has different fields of action, making it challenging to build a complete team with professionals from all areas. Therefore, it is not worth taking risks to produce content not created by those who know that field.
By outsourcing, companies deliver the task to people who are specialized in the subject, regardless of whether we talk about design, copywriting, or video production. Having a highly qualified professional for the area, from any field, is a great advantage.
Having experts is even more essential when there is no qualified professional for the filed within your Marketing team. Thus, outsourcing becomes the most accurate and cost-effective option.
5. Content consistency (in frequency and quality)
To engage your audience, you need consistency in both the frequency of content offered and the quality of that content. For example, the team of copywriters must maintain the same tone of voice for your brand, a challenge for the best.
To do this is hard if your company limits the production of material only to the internal Marketing team. Maybe they are not able to handle it, either by time or skills.
A marketing strategy that can generate results is focused on delivering content on time and meets the public’s expectations. For this, it is necessary to guarantee planning that is capable of reaching a high level of production, something that only outsourcing can do.
In addition to content creation efforts, it is also necessary to maintain high quality. There is no point in creating too much, but at a level that will not generate a positive impact on the audience. To engage and brings value, building good relationships, it is necessary to deliver excellent content.
6. Content variation (testing different types of content)
Indeed, your audience is not satisfied with only one type of content, which is why variation is one of the benefits of talent outsourcing. To create the content of different fields, with diverse perspectives, it is necessary to count on several professionals and their specializations.
Once again, we realize that this could generate costs in keeping so many people on the same team, paying salaries annually. When a company outsources, it is possible to work with different qualified professionals capable of delivering the most varied content.
This advantage that outsourcing makes possible is essential to have a multi-faceted strategy that does not invest in only one type of content. Thus, it is possible to engage everyone within your audience, showing versatility in the way you offer your content.
7. Flexibility (working with freelancers)
Do you feel your strategy needs more content? If you want regularly outsource, only hire more freelancers. You can do the same in the opposite situation: less content requires less work, so your company can keep only a few outsourcing partners.
This flexibility is an essential advantage for managing the demands of everyday work and the level of content delivery required. If each of these freelancers were employees, they would continuously generate the same cost without your company being able to control the financial impact of this.
To have a base Marketing team and outsourcing when necessary is essential to manage financial resources with the flexibility needed strategically.
Managing marketing strategies is a challenge that can become easier when a company knows the benefits of talent outsourcing. You may hire good marketers when you need, helping the team you already keep in your company. Thus, it is possible to generate savings, flexibility, and quality in content production.
In marketing strategies, visual content is essential, especially in design and video. If you need great professional support for these categories, contact Visually and find out what we can do for your project!