If you want to get better at digital marketing, there is no better way than to start reading content from those who are already successful.
Following in the footsteps of marketing professionals who post on regular blogs can help you learn more and take real strides toward better marketing for your own company.
Where can you learn about these people and see the content they’re producing? One of the best options is to start looking at their blogs.
From individuals to marketing companies, everyone seems to have a blog that provides information on the steps they’ve taken to reach their audiences. Not all of these blogs are worth reading, though.
There are all kinds of marketing blogs out there, so how can you know which one is the one you should spend your time on?
We’ve put together this helpful collection of the best digital marketing blogs online today, so you can spend less time searching and more time reading!
1. HubSpot
HubSpot runs the HubSpot Marketing Blog, which is one of the best to-to resources for anyone looking to learn more about inbound marketing.
This blog gives you all kinds of information, such as how to start a blog, what to look for in a good keyword, and how to use the right tactics to get a better reach.
The blog also covers information about the industry and how it is changing, so you’ll never miss out on things like sudden algorithm changes that you need to know about.
2. Marketing Land
See some of the latest eCommerce highlights, get to know how to use Pinterest to reach your audience, and do so much more when you read and learn from the Marketing Land blog.
One of the great things about this blog is that it does cover breaking information and news stories.
So, if Google announces a big change in an algorithm, you can expect to find out about it there.
Industry trends, product changes, feature announcements, and more can all be found in the Marketing Land blog.
3. Rock Content
Last but not least, you should read our blog here at Rock Content.
We go over all kinds of interesting information about digital marketing ranging from the latest, hottest SEO tools to analytics platforms that can help you take your website from 0 to 60 in almost no time at all.
Learn the latest tips and tricks to help you start a new marketing campaign, and catch updates on how to avoid hurting your ranking after Google changes its algorithm (again).
We’ll look forward to helping you learn more there.
4. DigiDay
Digiday doesn’t just cover tips and tricks for getting started.
This blog covers media, marketing, and all the news that may impact you as you work in the field.
Were you caught off-guard finding out that Facebook collects people’s data? You wouldn’t be if you were reading DigiDay.
This helpful blog keeps you up-to-date and in the know, so you make decisions that are right for you, your business, or your clients.
5. Search Engine Journal
Search Engine Journal is a good option if you want to read about what it takes to boost your website with SEO.
The blog goes deep into the details about how you can come up with an effective marketing campaign, including all the information you could want about using the right SEO strategy.
Some of the topics you’ll find at Search Engine Journal include the latest search engine algorithms and how you can outrank the competition to get a higher score on the search engine.
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6. Social Media Examiner
Not all marketing is about looking at benchmarks and handling Google Ads. You also have to know how to use social media to reach out to your audience.
The tough thing about social media is that the platforms you have to use to pay for ads can change without a moment’s notice.
You won’t have to miss updates if you follow Social Media Examiner. This blog goes over information about all social media platforms and gives you insight from leading industry professionals.
It also offers in-depth guides, so if this is the first ad campaign you’re running, you’ll have some guidance on how to handle it on any platform.
The blog is updated daily, so you are always going to be up-to-date.
7. Content Marketing Institute
The Content Marketing Institute has a blog that covers many of the things you need to know as you’re learning to market your business and become an effective content strategist.
This blog goes over things like the best practices for blogging and bringing in traffic, consumer research, and the latest industry benchmarks.
Articles are added by the Content Marketing Institute daily, so you are unlikely to run out of reading material anytime soon.
Beneficially, the Content Marketing Institute also has a podcast, so you can list in for the news at the same time as checking back over archives for more learning materials.
8. Copyblogger
Copyblogger has been running as an online digital marketing blog since 2006.
It has a long history of excellent posts explaining how to drive traffic and get leads.
If you want to build your business, Copyblogger has information that can help you learn how to run your content campaigns and really improve your business’s footprint online.
9. Moz
Another excellent blog to follow is The Moz Blog.
The Moz Blog is unique because it goes over the industry’s latest news coming from the top experts in the field. There is a sizeable archive of information, but you can also check it daily for all the latest updates.
Moz also hosts the Whiteboard Friday videos and publishes regular posts to help you understand some of the more troublesome SEO problems you could run into, how to handle your keyword research, and other important topics that you will love learning about.
10. Orbit Media
Get the latest insights, action items, and statistics when you head over to Orbit Media to browse its blog.
It covers a range of interesting topics and news, so you can learn how to design a website or marketing campaign that really works for you.
11. MarTech
MarTech is a highly educational blog that shares content as well as experiences had by people working in this interesting field.
As a professional who needs more marketing knowledge to boost your business, you’re going to love that you can get educated at the same time as engaging with people within your industry.
From learning the basics to finding out how to get a better return on investment when you take out Facebook ads, there are plenty of interesting pieces of content for you to browse.
12. eMarketer
Do you need more statistics to back up the work you’re doing for a client?
Maybe you want to change something on your site, but you need to know if the new metrics are solid.
eMarketer helps you do this by taking a deep look into insider intelligence. You can learn about marketing in all kinds of industries ranging from technology to health, and the forecasts keep you informed.
13. Convince & Convert
Convince & Convert, also known as C&C, covers a variety of topics that go over everything from the customer experience to how to come up with the best content marketing campaign.
What’s nice about C&C is that it has articles that range from those suitable for beginners to those that advanced marketers can learn from.
They also get to the point quickly, cutting away unnecessary fluff to teach you all you need to know.
Whether you do social media or are focused on better customer experiences, this blog could be one for you.
When you’re still in the process of learning the right marketing techniques, it can be an amazing help to go to the best digital marketing blogs out there and learn from people who are already working in the field.
With the tips and tricks offered, along with all the education and news available, you can boost your websites and campaigns faster than you could have imagined.
Do you want to learn more about staying organized while you work on your blog and marketing it to the masses? Check out our comprehensive post on blog management!
