Google Gets Sued Over Location Marketing Practices: Why Transparency Matters When Collecting User Data
Have you ever had that feeling of being monitored all the time? Every place you go, every step you take? Well, Google is(...)
Moema Vianna
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Moema Vianna
The Podcast Phenomenon: U.S. Podcast Ad Spend Has Reached $590M, In 2021
When was the last time you listened to a podcast? If you are in the US and answered within a week, you belong to the 24%(...)
Ana Luisa Ohno
The Rise of Read-it Later Apps and The Implications to Content Marketing
Read-it later apps, such as Pocket and Instapaper serve a useful purpose to users by allowing content from a multitude o(...)
Taquanyia Boston
People Don’t Like Being Interrupted: Why Demand for Ads on Streaming Services Is Falling
The main challenges for marketers and businesses inside a society less and less willing to be interrupted to watch an ad(...)
Cecília Cury
Ignore Google, Satisfy Users: The Major Shift In The SEO World Is Finally Here
A Formal Goodbye To The Good Ole Days If you, like me, have been doing SEO for more than 10 years, you probably have som(...)
Vitor Peçanha
People Are Spending a Third of Their Day Staring at Mobile Devices. What Does This Mean in Marketing Terms?
Let me ask you a question: are you reading this article on your phone? If you answered “yes,” you’re not at all al(...)
Erick Bernard
Social Media and Customer Success: In 2022, These Two Sectors Will Need to Work Together
We often think of social media as a marketing tool. This has an obvious reason: Social networks are fertile ground for a(...)
Sharon Embry
E-commerce Has Broken Selling Records: 4 Things We Can Learn From 2021’s Holiday Season
With the end of the holiday season, it’s common for companies to look back on the biggest trends of the year and think(...)
Layla Fortes
Case Study: How I Increased Conversions on Ion by 431% In Only Two Months
What would happen if you were presented with a brand new, top-of-the-line Ferrari? I mean, whether you are into cars or (...)
Pedro Lopes