By using channels such as blogs and social networks, it is possible to explore the potential of content marketing and attract visitors who might be interested in your solutions.
However, none of this is helpful if you are not efficient in attracting and retaining the public’s attention. The enormous amount of content on the internet, as well as an audience’s limited ability to concentrate, make this task a challenge.
To overcome it, you must use creativity and create diverse, engaging and authentic content.
In this text, we will talk about the different formats you can use and will list 7 content idea generator tools that can facilitate the process. Keep reading!
The different kinds of content
If you already have a Content Marketing strategy, you know that the use of various content formats is fundamental to ensure a positive relationship with the buyer persona.
Besides making the consumer experience much more productive, such diversification facilitates your conversion strategy. Each format has unique characteristics that you can apply to each one of the marketing funnel phases.
So, before talking about the best content idea generator tools, let’s present some types of content and show how your company can benefit from its use.
Blog posts play a huge role in content strategies. By applying SEO techniques and producing qualified materials, you can attract organic traffic to your website and educate consumers about the problems they face.
The goal is to position your brand as an authority and show the persona that your solutions can be what they need. However, it would be best if you offered more than tips and information: the consumer wants a complete experience.
So make sure you add elements to your blog that encourage engagement, such as images and interactive tools.
While blog posts work best for consumer attraction and nutrition, eBooks are often offered to leads that are already more advanced in the marketing funnel.
A widespread practice among marketers is to offer this type of content on a landing page, in exchange for certain consumer information. A quality eBook should bring relevant information and, if possible, encourage lead interaction.
We’ve already said that the use of interactive tools is something fundamental to generate value for your blog. The interactive calculators are an excellent example.
Calculators are extremely engaging content assets that can be offered to the lead in different phases of the journey, with particular attention to the decision phase. This Cengage calculator, for example, shows the user how much they can save by subscribing to a premium plan.
In this way, the tool becomes a convincing factor, since it makes clear to the consumer the benefits they can achieve by doing business with your brand.
Another type of content that is excellent for encouraging the consumer to make the decision is solution finders. Through an interactive experience, it is possible to help the lead decide on the most appropriate solution for their situation, as long as they have already passed the nutrition stage.
This Purchasing Power solution finder, built with ion, helps the consumer decide which type of laptop they should buy. For this, it asks three questions about the user’s usage preferences.
In the end, the tool points out the best solution and offers a link to a buying page.
7 best content idea generator tools
Now that you know the importance of using different types of content and are aware of some examples let’s look at the best content idea generator tools that can enhance your strategy. Check them out!
This HubSpot tool is excellent for generating topic ideas for your blog posts. Simple and intuitive, the Blog Topic Generator asks you to enter 5 nouns of your choice. From there, it offers suggestions that can serve as a starting point for you to create a genuinely engaging post.
This tool also aims at facilitating your process of choosing topics for your blog posts, but goes beyond that. The user can navigate between different topic recommendations and customize the suggested titles with their own keywords.
Answer the public is one of the complete tools for generating content ideas. It works by analyzing data collected from search engines like Google.
You need to enter the keyword you want to use and that’s it: the tool will indicate the phrases most searched by the audience that include the keyword. From here, you can use these insights to produce content that answers the audience’s questions.
As you know, part of the secret to the success of a content strategy comes from the ability to take advantage of the most relevant trends of the moment. And for that, there’s nothing better than using BuzzSumo.
In addition to finding the main user questions, this BuzzSumo tool lists the most engaging content, identifies high-traffic keywords, and even forms reports based on online discussion forums, such as Reddit.
This tool is another one that generates blog title alternatives, but it has a few different features.
When you enter the keyword you want to explore, the software allows you to indicate whether the word refers to a skill, a person, a brand, or if it’s just a generic term. This way, you will receive more personalized suggestions.
Developed by Neil Patel, UberSuggest is a tool widely used in the Search Marketing field. You can use it for several functions, such as analyzing the difficulty to rank a keyword and estimating the cost per click of a paid campaign.
When it comes to generating ideas, the tool offers you options for the keywords you enter and indicates content you can create to generate organic traffic to your website.
To use it, you need to type the subject you consider relevant and press enter. In a few seconds, the software will present dozens of ideas that can stimulate your creativity.
A good Digital Marketing strategy can make a difference in your company’s results. Now that you know the best content idea generator tools, you can conduct this process more creatively and efficiently.
Throughout the text, we discussed the benefits of interactive calculators. How about knowing more about creating these contents? Check out and explore these customizable templates!