(source: joepulizzi.com)
The Content Marketing Institute (CMI) released the official trailer to their new documentary on Tuesday, June 9.
“The Story of Content: Rise of the New Marketing,” is CMI’s first film about content marketing and is set to premier at their annual Content Marketing World event on Tuesday, Sept. 8, at the Rock and Roll Hall of Fame, in Cleveland, Ohio.
CMI’s press release says the documentary “explores the evolution of content marketing through the eyes of the world’s biggest leading brands… and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more.”
CMI explains it will feature case studies from industry “pioneers to today’s marketing innovators,” to teach viewers “how content marketing has changed — and will continue to change — business and media forever.”
CMI founder, Joe Pulizzi, is included in the trailer, where he says consumers are entirely in control of the content they consume; this control renders most traditional advertising ineffective.
”The most successful companies in the world are really focused on content marketing, because they have to be, because they are not going to get attention if they don’t.”
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