Content Marketing Institute Releases Trailer for New Documentary

Updated: February 12, 2021

Need content for your business? Find top writers on WriterAccess!

Content Marketing Institute  founder, Joe Pulizzi. (source: joepulizzi.com)
Content Marketing Institute founder, Joe Pulizzi.
(source: joepulizzi.com)

The Content Marketing Institute (CMI) released the official trailer to their new documentary on Tuesday, June 9.

“The Story of Content: Rise of the New Marketing,” is CMI’s first film about content marketing and is set to premier at their annual Content Marketing World event on Tuesday, Sept. 8, at the Rock and Roll Hall of Fame, in Cleveland, Ohio.

CMI’s press release says the documentary “explores the evolution of content marketing through the eyes of the world’s biggest leading brands… and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more.”

CMI explains it will feature case studies from industry “pioneers to today’s marketing innovators,” to teach viewers “how content marketing has changed — and will continue to change — business and media forever.”

CMI founder, Joe Pulizzi, is included in the trailer, where he says consumers are entirely in control of the content they consume; this control renders most traditional advertising ineffective.

”The most successful companies in the world are really focused on content marketing, because they have to be, because they are not going to get attention if they don’t.”

https://bcove.me/63fsqmdt

Share
facebook
linkedin
twitter
mail

Human Crafted Content

Find top content freelancers on WriterAccess.

Human Crafted Content

Find top content freelancers on WriterAccess.

Subscribe to our blog

Sign up to receive Rock Content blog posts

Rock Content WriterAccess - Start a Free Trial

Order badass content with WriterAccess. Just as we do.

Find +15,000 skilled freelance writers, editors, content strategists, translators, designers and more for hire.

Want to receive more brilliant content like this for free?

Sign up to receive our content by email and be a member of the Rock Content Community!

Talk to an expert and enhance your company’s marketing results.

Rock Content offers solutions for producing high-quality content, increasing organic traffic, building interactive experiences, and improving conversions that will transform the outcomes of your company or agency. Let’s talk.