Content marketing services for agencies have become one of the most effective ways to boost website conversion rates, enhance brand awareness, and increase company revenue. But, these days, not just any content will do if a company wants to actively achieve these goals.
Content marketing services are not just about churning out branding or promotional content. They’re about helping clients utilize proven strategies to enhance their content’s success.
Sadly, it’s not uncommon for great companies to find themselves outranked online, simply because their competitors use strategies that they don’t. Join us for a look at some of the top content marketing services that agencies offer to help their clients even the odds against the competition.
What Are Content Marketing Services?
Content marketing services cover a variety of different digital services that all have one common goal. They each adhere to a customized strategy that’s specifically designed to achieve specific business goals.
Think of different content marketing services for agencies as players from the same sports team. While the team’s overall goal is to win, each player goes about contributing to the victory in their unique way.
But to ensure that all those individual tactics work together in perfect timing, the team’s coach needs a game plan. Agencies that offer content marketing services are all about helping their clients develop and implement just such a game plan for digital marketing success.
Just like sports teams, every business will approach content marketing in its unique way. Some might utilize content such as articles and blog posts, while others might incorporate things like videos and podcasts.
No matter what type of content a business may be interested in, a content marketing agency’s goal is to ensure that it’s created, promoted, and distributed in a way that ups its odds of performing.
What Are the Top Content Marketing Services for Agencies?
Operating an agency that offers great content marketing services is an art in itself. Each agency consists of different departments that all have to run together like a well-oiled machine.
Much like a great sports team, the goal is to ensure that your agency drafts talented players with their own unique set of skills. Let’s take a closer look at several common components that go into ensuring that an agency’s content marketing services are on point.
Managed Services
Imagine you’re a client and you’ve mapped out a plan for your new digital marketing strategy and even have an idea of your budget. Congratulate your hypothetical-self, because you’re already ahead of the game.
Now all you have to do is develop a strategy, hire the right talent to bring your vision to life, figure out where and how to publish your content, and benchmark your success. Suddenly, things aren’t looking quite so straightforward.
That’s where the perks of managed services come in. Going back to our sports analogy, hiring a content manager is sort of like appointing a great coach rather than attempting to figure out how to run a successful sports team on your own.
Managed content marketing services for agencies can typically be customized to offer as much or as little support as needed. But their overall goal is to help each client map out a game plan and connect them with the talent needed to bring it to life.
Freelancer Hiring
In this day in age, it’s incredibly easy to hire just any freelancer. Unfortunately, this is also the reason that it’s become so difficult to find a high-quality freelancer.
Finding a great writer, editor, or designer among a horde of applicants on the average gig side can be about as much fun as looking for a needle in a ridiculously huge haystack. Fortunately, this is yet another area in which a content marketing agency can come to the rescue.
Many content marketing agencies can connect you to a diverse pool of talent. The best ones will also be able to help you narrow it down to freelancers who possess the set of skills best suited for your project.
At WriterAccess, we use a star grading system when onboarding new talent to help us give our clients an idea of each freelancer’s level of expertise. Our freelancers are also encouraged to specify their skills, interests, and niches so that we can best match them with clients seeking their unique skill sets.
Content Workflows
One of the least pleasant parts of hiring a random freelancer can be having to constantly monitor their progress. Content workflow management is an easy way to cut out such hassles for good.
Workflow management is all about overseeing the progress of each of the content marketing services that an agency provides. This includes making sure that each order has a clear deadline to eliminate any guesswork about when it will be delivered.
But content managers don’t stop there. After all, meeting a deadline doesn’t mean much if an order is in clear need of multiple revisions.
That’s why content workflow services are also designed to ensure that each order is created according to the client’s guidelines and that any problems are addressed and corrected before delivery.
Workflow managers ensure that each member of their content creation team understands their responsibilities and fulfills them in a timely, accurate manner.
Training
Let’s face it, a big part of marketing success comes down to staying on top of the latest trends. Content marketing services for agencies are always evolving, making ongoing training a necessity for agencies and creators who want to stay relevant.
Various agencies go about making sure their employees stay up to date in various ways. At WritersAccess, we’ve developed an entire online training and resource database for both freelancers and customers alike.
Whether you’re looking to brush up on your SEO skills or master the art of social media marketing, we’ve got you covered with a collection of over 200 recordings. We also offer workshops, certifications, and countless guides, plans, and templates.
Whatever your goal may be, we’ve got plenty of resources that can help you make it happen.
How to Hire Content Marketing Services
Whether you are a client in search of content marketing services or an agency that is looking to do a little outsourcing, WriterAccess is happy to help.
Want to see what we have to offer before jumping in? No problem!
Our content consultants are happy to walk you through a free live demo that will get you up to speed on our platform and how it works.
Ready to jump right in? We can do that too!
Just head over to our website to create an account and enjoy a free 14-day trial.
