In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base.
In this environment, a brand is much more than just a logo or a catchy tagline – it’s the sum total of a company’s values, reputation, and overall presence in the marketplace.
A top-notch branding strategy can help businesses stand out from the crowd, build customer loyalty, and drive revenue growth.
In this article, I’ll show you what you can learn about branding from three major brands in the business right now. So get your notepad open and hop in with me!
These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here!
Tesla
Tesla’s global branding strategy is centered around building a brand rather than selling individual products. This approach is known as “product-as-a-service” and is designed to make Tesla a one-stop-shop for all your electric vehicle needs.
Another thing that delights Tesla’s fans is the company’s unwavering commitment to exceptional customer service. By selling directly to customers, Tesla fully controls the customer experience.
One of the most effective ways to deliver a one-of-a-kind customer experience is to have a Content Hub. A content hub is a destination on your website containing content around a certain topic.
To visualize this concept, think of an old-fashioned wagon wheel with a central base and spokes leading from the center to the outer rim. The central base is the hub page, while the spokes are the subpages.
If you want to learn more about Content Hub and even how to create one for your global strategy, you should definitely check out this article.
Adidas
Adidas is one of the most iconic and successful sports brands in the world. But what makes it stand out from Nike, Puma, and other direct competitors? Well, their global branding strategy is basically impeccable.
It combines a strong heritage, a diverse portfolio, a clear purpose, and a local relevance. Adidas knows how to leverage its history and innovation to create products that appeal to both sport performance and sport-inspired segments.
Here are two highlights to learn from Adidas:
Partner collabs
Adidas has been successful in partnering with influential figures in music, fashion, and sports to create limited-edition products and unique marketing campaigns.
By collaborating with these individuals, Adidas is able to tap into its large followings and expand its reach to new audiences.
Collaborating with other companies can be a powerful way to enhance global branding. By partnering with brands that share similar values, goals and audiences, a company can benefit from increased exposure, credibility, and innovation.
Co-branding can also help a company break into new markets, reach new customers and create unique value propositions.
Leverage technology
Adidas has been innovative in its use of technology to enhance its branding efforts.
For example, the company has developed 3D printing technology to create customized shoes, and has also launched a mobile app that allows customers to try on virtual shoes using augmented reality.
By leveraging technology in these ways, Adidas is able to offer customers unique and engaging experiences.
For instance, you can use Interactive Content as an element of a global strategy to engage with different audiences and improve participation and conversions.
It can help you leverage global marketing by capturing the attention of your potential customers and leads across multiple regions and cultures.
Interactive Content can also help you segment your statistics, boost your customer engagement, increase your traffic and conversion rates, and make an impact with personalized interactions. Interested? Request a demo!
Rock Content
Rock Content is an innovative and forward-thinking company that is helping to drive the evolution of content marketing in today’s digital age.
With its global reach, deep expertise, and commitment to excellence, Rock Content is a valuable partner for any business looking to improve its content marketing efforts and drive growth.
Content creation
Rock Content has branded itself as a global content marketing company that specializes in helping businesses create and distribute high-quality content. The company’s branding is built around its mission to “create content that people love” and its commitment to providing exceptional customer service.
The company regularly produces whitepapers, e-books, webinars, and other content designed to educate and inform businesses about the latest trends and best practices in content marketing.
To create a strong global brand for your company, you must deliver constancy in content production that is consistent with your brand and effectively communicates your unique value proposition. That helps you build street credit to become top of mind for your audience.
Interactive formats
Rock Content uses interactive content to boost result generation in several ways. Interactive content is a type of content that requires active engagement from the audience, such as quizzes, calculators, and polls.
By providing an interactive experience for the audience, Rock Content is able to increase engagement, improve user experience, and ultimately boost results.
And you can do it too! By using interactive content, you can improve the user experience and engagement, while also capturing valuable data on the interests and preferences of your audience.
This enables Rock Content to create more targeted and effective content that drives results for their clients, which helps to visualize complex information in an engaging and interactive way.
Powerful partnerships
Co-marketing partnerships enable companies to expand their reach and tap into new audiences. By partnering with another company, you can leverage its existing customer base and reach new potential customers who may not have heard of your brand before.
For instance, the latest partnership with HubSpot and Lokalise, the Global Marketing Playbook, provides actionable tips and best practices for companies looking to develop a successful global marketing strategy. It covers everything from identifying target markets to creating a content strategy to measuring success.
The playbook is available to download for free, making it accessible to companies of all sizes and budgets. This democratizes access to high-quality marketing resources, enabling even small businesses to compete on a global scale.
Do you want to brand overseas with expert advice on how to plan, produce, promote, and improve your global marketing strategy?
Then you need to catch up with the Global Marketing Playbook 2023, a masterpiece written by Rock Content, HubSpot, and Lokalise. Learn how to create a successful global marketing campaign that connects with your audience across cultures and languages.
Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. There, you’ll find all the trends that matter in the Digital Marketing landscape. See you there!
