Here at ion, we’ve been focusing on interactive content for sales enablement this month, giving you ideas for your sales strategy to utilize interactive experiences throughout the buyer’s journey. Not only can interactive content drive your prospect through the funnel, but it can educate and create self-awareness. But when they’re at the bottom of the funnel, ready to make the purchase, how can you take your audience from simply a prospect to an engaged and excited customer?
Experiences such as solution finders and configurators can provide your prospect with the perfect fit of your product or service. As they become aware of their challenges, these interactive experiences allow them to step through creating the right solution for those challenges.
A solution finder or configurator allows your prospect to build your product or service exactly as they would like it, can give them a price range for cost, and even give them guidance on how to implement the chosen solution. Walk through these three solution finder and configurator examples that ion customers are able to use, edit and make their own to help close the deal with their prospects
Allow your visitors to step through a series of personal preference questions to determine the right product or service for themselves. The Solution Builder experience is a great way to provide useful, engaging interactivity to your visitors for a personalized result.
Provide your visitors with a helpful way to determine the right solution for themselves. The Solution Finder Quick Start is a great start for you to build out an experience for your visitors to find a solution on their own, by answering some basic questions.
The Solution Configurator guides your visitors through a set of questions to configure a recommended solution. In this example, the configurator provides the visitor with a recommended plan by cost per month, amount of users, amount of projects, and storage capacity. You’ll replace these data inputs with your own solution-specific content and choices. The recommendations page allows visitors to view other solutions as well as browse through the FAQ section, and includes two calls-to-action.
And if you’d like to see some solution finders and configurators that companies have had some major success with in transforming their prospects into customers, take a look at the following real-life examples:
Your sales team doesn’t have to do it alone. Using interactive content experiences throughout the funnel, especially toward the bottom, can really take your brand to the next level and aid in closing that deal with your prospects. Have you begun using interactive content in your sales strategy? We’d love to hear how in the comments below.