For those who work with Digital Marketing, an important practice to adopt is the constant search for tools and solutions to always compete on equal terms with competitors.
So it is essential to understand the latest trends in the sector, and producing interactive content has become a trend among the main companies that compete for the attention of consumers.
The advantages of adopting this strategy are numerous, with several aspects of your organization being able to benefit from efficient work on this front.
But when we talk about these positive points, we are not only addressing the customer experience or even the layout of your pages, but also the relationship between interactive content and SEO.
By taking appropriate actions for your target audience, for example, the tendency is for your business to become even more relevant.
How about clearing up all your doubts about the subject and becoming up-to-date with one of the most important trends in Content Marketing?
Next, we’ll cover the following topics:
- What is interactive content?
- What is the relation between interactive content and the future of marketing?
- What are the advantages of using interactive content in your SEO strategy?
Want to know more? Then continue reading this article!
What is interactive content?
Interactive content is a way to revolutionize the production of relevant materials for your leads.
The main goal is to approach the user with differentiated content, which allows you to open a communication channel between the two parties.
The concept of engagement is very common within the Digital Marketing market, right?
After all, companies are always looking for ways to get even closer to consumers and ensuring that they are interested in their actions and communication campaigns.
That’s where interactive content comes in. We are used to reading and watching just a CTA (Call to Action) on the main blogs, landing pages, and other channels.
On the other hand, interactive content is produced precisely for the user to perform some action.
With an ever shortening user attention span, in addition to it also being fought over by well-trained competitors, producing relevant content is no longer enough.
In addition to being of interest to your buyer persona, it must be attractive to those on the other side of the screen, increasing the chances of getting the user to fill out a form, enter their email, or download an infographic.
What is the relation between interactive content and the future of marketing?
The answer is simple: they are intrinsically connected. When we talk about Content Marketing, companies that adopt this strategy suffer from a very common problem: lack of engagement.
But why does interactive content enhance SEO strategies, and what does this have to do with the future of Digital Marketing?
It turns out that, with so much information available on various digital channels, users are looking more and more for authentic and original content.
Therefore, it is not enough to limit your guidelines to subjects that everyone already knows and is tired of hearing about or discussing.
Therefore, creativity becomes a key element for this gear to be even more efficient when the goal is to attract more users to your pages.
With materials that are interactive and attractive for the clients, the tendency is for traffic to increase and, thus, achieve a better ranking.
Besides, it is a way to get more information about the audience that you want to attract or retain.
Consider the following scenario: if the user already accessed your page, why shouldn’t they enjoy the visit?
The purpose of interactive content is to allow consumers to have a better chance of taking some action that will bring them closer to closing a deal.
If you want your company to stand out, maybe it’s time to innovate and rely on the help of tools like ion interactive to produce these contents.
What are the advantages of using interactive content in your SEO strategy?
How does interactive content benefit your business, especially your SEO strategy, when you put it into practice?
So that you don’t have any doubts about applying it to your pages, we have listed the main examples of how interactive content positively impacts ranking in search engines.
Check it out!
Increased user engagement
Engagement is one of the main challenges for those who work with Digital Marketing. Therefore, when done well, it is considered more highly by the most important search engines.
There is nothing better to generate interaction with users than materials that encourage the exchange of information, making the chances of users sharing their email addresses, filling out a form, or sharing the content higher.
By making an interactive infographic available, for example, the chances of the user creating their own filters to discover something of interest to them are greater and, consequently, the tendency is for the content to be more easily shared.
Anything that allows you to customize or personalize content is, in practice, a way to achieve engagement, increase dwell time and, among other things, reduce the bounce rate.
In the case of Raid, for example, a company that produces insecticides, how to make content about insects or related products that is interesting to the user?
Writing a text about the main types of insects may not be the best option for success.
So they bet on the creation of a quiz with some basic questions to help the client to find out which insect is in their home and which is the most efficient product to fight it.
Optimization in the gathering of valuable data
In the digital transformation era, information has become even more valuable as companies now want to know as much about customers: what they desire, what their goals are, or even how they behave as they browse your pages.
This task becomes even easier to perform with interactive content since you will have already captured their attention, making it easier to move them on to the next step.
Following Raid’s example, after the quiz indicates what the insect must be, it becomes much easier to put a really efficient CTA to get, for example, more details about the potential customer, from the city where they live to the type of property they reside in.
All of this data will refine and qualify your next marketing actions, making work more accurate and efficient.
Improvements in the mobile experience
Interactive content must be adaptable to the most diverse display formats, especially for those using mobile devices.
Therefore, when producing this type of material, the tendency is for the mobile experience to be improved as well.
The good news is that, for Google, actions in this direction count valuable points when defining ranking on a search engine results page.
To give you an idea, being able to improve this service even ends up generating an increase in your chances of conversion.
According to a survey conducted by Google itself, 90% of companies that have allocated resources to offer customized experiences to users have seen a considerable increase in their profitability. Not bad, right?
By investing in interactive content, your company becomes an authority on the subject, attracting organic traffic because of what has already been shared by other customers and also for the better ranking on the search pages.
Consequently, CTR (Click Through Rate) tends to increase, generating a greater interest in those who see your ads and campaigns.
The advantages are very clear when it comes to interactive content and SEO, right?
Betting on this strategy can be the ideal complement for your pages to get even more organic visits, avoid unnecessary expenses, and increase your business chances.
With the right practices, you can reap all these benefits that we presented.
Now that you already know how interactive content and SEO relate, and the benefits of betting on the union of these two strategies, how about learning how to create an interactive strategy for your business?
Want to go even deeper into the subject of interactive content? Then download our Interactive Content Guide for free!