For this reason, in this article, we will cover everything from basic concepts to how to improve your positioning through the best practices of this programming language on websites and blogs.
However, whoever wants to become a professional qualified to respond to the needs of the industry must master both fields, so we decided to make this post.
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However, there is a way to prepare a website so that when Google starts the crawling and indexing process, it can decipher it.
Indeed, the most popular search engine in the western world showed concern for this issue, and that’s how AJAX came about, which is basically a content updater.
AJAX allows applications to communicate with servers and indicates what’s new without having to crawl or refresh the entire page.
Now, how does it work?
When identifying a URL that contains this language, the first task is to verify that the user has allowed the identification.
To do so, the robots.txt file is read, and, if it has been authorized, Google begins processing. Finally, after analyzing the HTML, it starts to be indexed.
This technique was developed for mobile devices and websites. Its function? Initially, make changes to the content without having to load all the HTML.
So, does it affect SEO? The answer is yes! AJAX “usually” — using the words of Google spokespersons — can render and index dynamic content, but it is not always like that. This ends up directly influencing search engine positioning.
Besides that, the Google robot does not use the latest version of these browsers, but Chrome 41 does the processing, a fact that can drastically affect tracking.
Here we show the most common mistakes that you can make.
1. Neglect HTML
Therefore, all fundamental data for the web must be created in HTML so that it can be quickly indexed by Google and other search engines.
2. Misused links
Any SEO professional knows the importance that internal links have for positioning.
This is because search engines and their crawlers recognize the connection between one page and another. This increases the user’s residence time.
This means that anchor texts and HTML anchor tags that include the landing page URL in the href attribute must be used.
Because of that, many websites may be making the mistake of including “do not index” tags in HTML.
That is why when Google scans a website and reads HTML, it may find that tag and pass straight.
To prevent Googlebot and other crawlers from going straight, it is important to understand how they work and thus enhance SEO, favoring the positioning of web pages.
Although it may seem like a summary of bad news so far, don’t worry!
Below, there are some tips to help you achieve it without dying in the attempt. Keep reading!
Optimize the URL structure
A clean URL consists of text that is very easy to understand by those who are not experts on the topic.
Thus, the URL is updated each time the user clicks on a piece of content.
Favor site latency
When the browser creates DOM — an interface that provides a standard set of objects to use and combine HTML, XHTML, and XML —, it can produce a very large file within HTML, causing a delay to load and consequently a significant delay for Googlebot.
Test the site often
You must find the contents that Google could have inconveniences with and that can negatively affect the positioning of your page.
The world of SEO is full of changes and interesting paths that you can learn to achieve the dreamed position in search engines through well-produced and executed strategies.
But if your website is slow, nothing that will pay off. Here’s how your page speed can influence your sales performance.