Regardless of your business, Google’s Keyword Tracker, also called a Keyword Planner, can help you create well-targeted SEO campaigns. It is free to use and isn’t just limited to small businesses.
One of the best parts of Google’s Keyword Tracker is the ability to see how search traffic for local keywords is organized. This can help you steer your product launch or service introduction.
The keyword tracker has two main components. A keyword plan allows you to both manage your keywords and set your maximum bid.
The Keyword Planner is best used in conjunction with Google’s AdWords platform.
It’s also a good idea to use it as a reference point for your own keyword research. The plan will give you access to Google’s internal database of keywords for various industries, so you can take your keywords a step further.
The tool is not for the faint of heart. It’s best used by people who are familiar with the intricacies of AdWords and have a little patience. It can also be quite useful for small businesses with physical storefronts.
Having a keyword planner at your disposal can help you find and test the best keywords for your business.
It also makes it easy to see which keywords work best for your marketing plan.
Benefits of Google Keyword Planner
Using Google’s Keyword Planner is a great way to find keywords that are relevant to your website.
This tool is free, but you will need to have a Google Ads account to get the most out of it.
The free tool offers a variety of tools, but it is not as sophisticated as some of the other tools available.
However, it does offer several useful features, including keyword and phrase suggestions, location filters, and saved keyword research.
The keyword planner’s most impressive feature is the ability to generate hundreds of new keywords and phrase suggestions. It is also one of the best tools for finding related products or services.
You can also filter keywords by relevance, competition, or location.
The tool also has a “Start With Keywords” feature, which allows you to browse Google’s internal database of keywords for different industries.
The tool also has a “Draft” feature, which allows you to save your research and repeat it later.
Google’s Keyword Planner can be helpful if you are a new website owner looking for keywords to get you started. It can help you find keywords that are relevant to your site and will help you climb the Google search rankings.
The tool also provides metrics that you will find useful, including average monthly searches, average monthly impressions, average bids, and more. You can also use the tool to create a custom budget for your keywords.
The keywords planner is a free tool that can help you find new keywords and phrases that will help you climb the Google rankings.
What is Keyword Tracking?
Even though using a keyword tracker is not technically considered to be a part of keyword research, it is nevertheless very helpful in completing the cycle and may provide valuable insight for any future keyword research projects.
Keyword tracking is simply the monitoring of your website’s position for specified keywords. It is a procedure that helps you to obtain essential data and analytics regarding certain keywords and reveals how well your website ranks for those specific keywords.
You should ideally rank top for each keyword search, or at least appear on the first page of the search engine results page (SERP).
Obviously, keywords should be examined on a frequent basis in order to detect and comprehend any fluctuations in your website’s ranking, and to take any required action.
When you track keywords, you will gain valuable information as to how your website and content are doing on the result pages of search engines.
You will have a better grasp of the visibility of your website as well as the specific areas on which you should concentrate your future search optimization methods.
When monitoring keyword performance, you are most likely to encounter these three metrics:
- Position: This is defined as where you rank in Google or in whichever search engine you are tracking.
- Volume: This represents the typical number of monthly search queries. Although keywords with a larger volume are often more important to monitor, there is undoubtedly a case to be made for monitoring keywords with a lower volume.
- Page: The page that currently ranks highest for that particular term may be found here. Always make sure you are aware of which of your pages has the highest ranking.
Can Google Analytics Track Keywords?
Using Google Analytics to track keywords is a great way to gain insight into how your website performs in search engines.
It is not hard to set up and is a great way to get an idea of what’s working and what’s not.
There are many ways to track keywords, but one of the most basic is to use the Google search console.
If you’re wondering what keywords are the most important to your SEO strategy, try this tool.
This free tool is a great way to get insights into how people are searching for your website.
You can use this tool to fix errors, improve security, and find out what keywords are performing well for your site. You can also find out what people are searching for and what they’re doing once they arrive on your site.
Google Analytics also has a dedicated section for keywords. It shows you the top keywords and phrases in Google search.
The Search Query column shows the exact keywords that your website ranks for. This data is more accurate than the keyword data in Google Analytics because it’s based on queries that users typed into the search engine before they clicked on your site.
You can also create custom dashboards in Google Analytics to view keyword data.
This is useful if you have multiple websites and want to see how each performs. To set up a dashboard, you’ll need to enter your website’s URL and then select the desired date range.
What are the Four Types of Keywords?
There are primarily four different kinds of keywords that define intent:
Searchers seeking an answer to a particular query or for general information are the target audience for informational keywords.
Search keyword that helps users who are looking for a certain website or page is referred to as navigational keywords.
Commercial keywords refer to terms used by searchers who are interested in learning more about companies, products, or services.
Transactional keywords are keywords used by searchers who plan to complete a transaction, such as making a purchase.
4 Best Keyword Research Tools
Using Keyword research tools can help you gain valuable insights into your search terms.
These tools will help you understand keyword trends over time, as well as help you choose the right keywords for your business.
1. Google Keyword Planner is one of the best keyword research tools out there. This tool helps you narrow your keyword list by analyzing keywords and search volume for your competition. It also provides a list of suggested bid estimates for each keyword. You can also create advertising plans with this tool.
2. KWFinder is an affordable, intuitive tool that is great for marketers. This tool is ideal for tracking search queries and displaying your results visually. You can also export your results in CSV format for easier reporting.
3. Another great keyword research tool is Moz. It offers a free Chrome plugin and Domain Authority and Page Authority reports. The tool also includes a free keyword generator. You can get 100 keyword suggestions to get started.
4. SpyFu is another keyword research tool that you can use to get a full understanding of your site’s ranking history. You can also get CPC and search volume data, as well as keyword suggestions for AdWords campaigns. The tool also helps you find specific ranking factors for each keyword.
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The WriterAccess client dashboard lets you tell your writer which keywords to use in your content.
From there, your writer will use your required keywords to create the best possible result.
Ready to give it a try? You might even find that it’s kind of fun playing around with different keywords! We’ve even set up a free trial for you to get started!