18 Link Building Tools to Boost Your Business’s Traffic

Every SEO pro out there knows that if the goal is to increase search engine rankings, link building is a vital strategy to use. Luckily, there are tools available to make this job easier.

Updated: July 2, 2024
Link Building Tools to Boost Your Business's Traffic

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Working on your website, something you can’t ignore is the importance of link building and the backlinks that will draw traffic to your website and build your website’s authority.

Backlinks are valuable for a website’s SEO because they represent confidence in your site. 

Put more simply, backlinks signal that other websites can vouch for your content, making it more likely that your website carries the kind of content that searches may be looking for.

For that reason, we’ve put together a collection of 18 link-building tools that we believe will help you build better backlinking strategies and boost your website’s authority so that you can get a higher ranking sooner.

Check them out!

    1. Google Search Console

    Google knows its way around the internet, and it provides excellent tools to help boost your website’s SEO

    The Google Search Console includes tools like search analytics, email alerts for issues on your website, and the URL inspection tool, which allows you to learn more about how your pages are currently ranked in the Google index.

    2. AI Backlink Matcher

    The AI Backlink Matcher is a free tool within the WriterAccess platform that collects your brand’s info and backlink profile preferences to match you to potential partners. This AI-driven tool looks for high-quality backlink opportunities and sets you up for success by bridging you to other companies.

    Networking and building SEO-friendly relationships was never this easy. You can try the tool during the platform’s free trial.

    3. Majestic

    Majestic starts at $49.99 monthly and is used for backlink analysis, link outreach, and linking opportunities.

    One of the features that sets it apart is “Link Context,” which shows you a link’s position on a page.

    On top of this, you can perform keyword research in Majestic, making it easy to start working on your SEO while analyzing what your site needs to boost its rankings.

    4. Moz Link Explorer

    If you have Moz Pro, you can use Moz Link Explorer to reverse engineer your competitors’ websites and backlinks. Just enter the competitor’s URL, and you’ll immediately see all their backlinks.

    This feature starts at $99 a month.

    5. Ahrefs

    For those who haven’t heard of Ahrefs before, it is the largest backlink index in the world. It comes with a variety of features that people love to use, such as:

    One downside of Ahrefs is that it has a high monthly cost, even at the lowest subscription rate. 

    Monthly access starts at $99, but since it’s easy to use and has advanced features to help build up SEO backlinks, it’s a good choice.

    6. Screaming Frog

    Screaming Frog is a little different than the other tools on our list, because it is a dedicated spider website crawler. 

    As an advanced SEO audit tool, this tool extracts and audits websites for issues.

    Based in the UK, Screaming Frog is a good choice for anyone worldwide. It has both a free and paid version, with a 500-website crawl limit for free users.

    7. BuzzStream

    BuzzStream is a website that lets you scale up existing link-building campaigns. The tool tracks campaigns and conversations across multiple projects in one place.

    Using the “Discovery” tool, you can find out the contact information of other website owners or companies you want to work with, so you can reach out to them directly from the tool itself.

    This tool is affordable, starting at $24 monthly.

    8. Link Prospector

    With a few keywords you’d like to use on your website, you can use Link Prospector to find resource pages in Google in almost no time at all.

    Type in your research phrases and click on “Start Prospecting” to find link opportunities. They’re even scored, so you know which sites are most likely to link to you in the future.

    At $47 for the lowest monthly plan, it’s a reasonably priced tool.

    9. Followerwonk

    For heavy Twitter users, Followerwonk is an option to consider. It specifically works with Twitter to search for bios to connect to.

    You can compare your Twitter account with others’ accounts, optimize your content to gain the most followers, and more.

    It has a free trial for new users.

    10. Gmass

    Gmass is a tool used in Gmail. It helps you schedule emails, plan mail merge campaigns, send cold emails, and more. 

    It has a free trial, which is excellent for people who aren’t sure exactly what they want to do with the tool or if this tool is the solution they’re looking for.

    As of 2022, it has over 200,000 five-star reviews.

    11. Pitchbox

    So, you’re ready to do your outreach, but you’re not sure how to start. 

    The all-in-one solution may be to use Pitchbox, which is an outreach platform that helps discover prospects, give you outreach reports, and more.

    Beneficially, Pitchbox walks you through each stage of the process, so you never wonder what you should be doing next. 

    Try blogger outreach, find competitor backlinks, remove links, and perform advanced searches at prices as low as $195 a month.

    12. Semrush

    Semrush really does it all. It has SEO tools, can perform a site audit, runs keyword research, and so much more.

    Semrush is used by major players like P&G and Tesla. As such a major tool, it offers three levels of subscription services: Free, Pro, and Guru.

    Try it for free, or upgrade to get more out of the platform.

    13. Hunter.io

    If you want to build an email list of professionals and people who may want to connect with your business, Hunter.io is a tool that can help.

    It offers email finder services, an email verifier, domain searches, and more. Build cold email campaigns to reach out to anyone in your industry.

    Best of all, pricing starts at $0 monthly and hikes up to $399, so it remains affordable for most users.

    14. Ninja Outreach

    Reaching out to other website owners and companies isn’t always simple, but NinjaOutreach tries to take the stress out of the problem.

    It has a large database of influencers and lets you search them by SEO metrics. You can sort by Page Authority or the total number of backlinks on the site, for example.

    Starting at $69 a month, this tool is helpful if you’re getting ready to do outreach within your industry.

    15. Linkody

    Linkody is a unique backlink tracker. It’s also among the cheapest options on the market, making it affordable for those just starting out. 

    It’s available for as little as $14 a month.

    What makes it special compared to some other options? It lets you reverse engineer competitor sites to see which of their pages have the most backlinks.

    16. GroupHigh

    GroupHigh is an excellent tool for those who want to work with real people to build outreach campaigns. 

    With GroupHigh, individuals or businesses can reach out to other bloggers in the industry. 

    This is important, since content promotion (paid or non) could go a distance when you’re added to a popular blog’s website.

    Beneficially, the platform offers an outreach platform where you can send emails, so you don’t have to keep track in your personal email.

    Per month, expect to spend at least $179 for access to this tool.

    17. Buzzsumo

    No matter the niche, there are bound to be bloggers covering every aspect of it. 

    BuzzSumo is designed to help with content marketing, but you can use it to find influencers who have recently shared content made by your competitors. 

    With the right contacts and outreach, they may also want to share and link to your company’s products or website, helping boost your SEO.

    Use this tool starting at $79 a month.

    18. ContactOut

    If you aim to enhance your link-building outreach by connecting with key influencers and decision-makers, ContactOut can significantly aid your efforts.

    This tool excels in retrieving essential contact details such as email addresses and phone numbers, enabling you to initiate personalized and effective communication with key professionals.

    ContactOut’s pricing starts with a free plan offering 4 emails and 2 phone numbers daily, scaling up to $99 per month for expanded features.

    Bonus: Use Interactive Content to Get Backlinks

    As a bonus, we know that using tools can be helpful, but we also want to discuss the importance of using interactive content.

    Interactive content encourages consumers to stop being passive when they’re on your website. It’s interesting, dynamic, and relevant to the end user.

    This type of content is a somewhat new option for content marketing that lets people link to content such as:

    These kinds of content tend to lead people to leave you feedback — and feedback, like comments on your website, can be a big boost to SEO.

    As engagement improves, your engagement rates skyrocket and improve the time spent on your website.

    Not only is that important, but you also gain the knowledge of how people are using your website’s tools or features.

    With that information, you can build a better experience for the consumers coming to your site and know in which areas you need to improve.

    For example, you might verify that users really like a calculator you added to your website but aren’t seeing the value in an eBook quite yet.

    Interactive content can significantly aid in link building. When users find your interactive tools useful and engaging, they are more likely to share them on their own websites, blogs, or social media platforms, thus creating valuable backlinks to your site.

    These backlinks not only drive traffic but also enhance your site’s authority in search engines, boosting your SEO efforts.

    To create interactive content with no coding required, consider using Ion, our platform designed to help you develop calculators, quizzes, assessments, and more. Ion makes it easy to add engaging, dynamic content to your site, helping you attract more backlinks and improve your SEO.


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