According to HubSpot 2019 Global Survey, 70% of marketers actively invest in content marketing and 60% consider it very or extremely important to their strategies. Given that, it is important to include it in your marketing campaigns. Therefore, you need to know which marketing companies can help you boost your results in 2022.
To accomplish your goals and make your brand a success, it is vital to find the appropriate tools to improve your website, optimize your lead generation process, solidify your relationship with your customers and increase brand awareness.
In this article, we are going to present nine marketing companies, show some strategies that can help you reach the next level, and explain the importance of using interactive tools in your marketing strategy to get better results.
What Are the Top Marketing Companies in 2022?
We list below nine marketing companies that provide services to help you leverage your results in 2022. Let’s dive into this review and find out the features and prices of their software and platforms.
1. Hubspot
Hubspot is one of the major players in the marketing field. Founded in 2005 by Brian Halligan and Dharmesh Shah, it offers a wide range of automation services for marketing strategies. Its platform can be used for different sectors of your company — such as marketing, sales, and customer service — allowing the integration among them to provide a unified view of your customers.
The Hubspot Growth Platform is composed of four different sections: CRM, Marketing Hub, Sales Hub, and Service Hub. Except for the CRM, that is free, all the tools offer a limited free version and a full paid version, which you can acquire separately. It is also possible to use the all-in-one inbound software for $1,275 per month.
The Marketing Hub allows you to automate your marketing strategies, launch landing pages, generate and manage leads, and monitor your brand’s social media pages. It also includes tools to help you with SEO, email, CTAs, and ads, for example. The full version costs $800 per month.
2. Zoho
Zoho, an Indian software development enterprise, was founded in 1996 under the name of AdventNet Inc. Regarding marketing campaigns, the company provides tools for online surveys, forms, website design, and an e-commerce platform, for example.
But the most important service is the Zoho Campaigns, which offers email campaign solutions to engage and reach your customers. The features include:
- email marketing automation;
- A/B testing;
- segmentation;
- subscriber management;
- real-time analytics;
- pre-designed email templates.
Zoho offers three plans, as follows:
- pay by email credits, starting from $6
- subscriber-based plan, starting from $54 per year or $5 per month
- the email-based plan, starting from $32 per year and $3 per month
3. Constant Contact
Founded in 1996, Constant Contact is specialized in email marketing tools. The highlights of its services are email marketing automation, integration with e-commerce websites and contact segmentation. The “Email” plan costs $20 per month.
The premium version, priced at $40 per month, includes some useful features such as surveys and polls, online donation collection, dynamic sign-up forms, and subject line A/B testing. Both plans offer a free trial for a month.
4. SharpSpring
With offices in 26 countries, SharpSpring offers a complete sales and marketing platform, as well as an app marketplace. It is specialized in marketing automation and CRM, and its plans have competitive prices in comparison with HubSpot and Pardot.
SharpSpring solution includes tools to handle email, forms, automation, visitor ID, CRM, landing pages, blogs, marketing analytics, and social. Besides that, the platform detects which type of device your customers use, which can help you to create responsive content.
There are five plans based on the number of contacts. Each of them grant access to all the available features and must be paid monthly, as follows:
- 1,500 contacts — $550
- 10,000 contacts — $850
- 20,000 contacts — $1,250
The company does not disclose the prices and conditions of the other two plans, Agency and Enterprise. So it is necessary to contact the company to consult these prices.
5. Pardot by Salesforce
Pardot, a Salesforce branch, is specialized in B2B marketing automation solutions, B2B marketing analytics, and account-based marketing. The automation solution offers:
- streamlined lead management, to increase engagement and speed up sales
- smarter lead generation
- email marketing tools
- sales alignment
- ROI (Return on Investment) reporting
- artificial intelligence
The prices vary from $1,250 to $4,000 per month.
6. Mailchimp
Mailchimp’s marketing platform can be used by all types of businesses regardless of their experience level. It provides tools related to:
- audience — segmentation, behavioral targeting, lookalike audiences, and more
- brand — content studio, which allows multi-channel campaigns, templates, and custom domains
- campaigns — email, social media, landing pages, digital ads, postcards, automation
- insights — report and analytics, smart recommendations, and integrations
Mailchimp has four plan options:
- Free — with basic features for new businesses
- Essentials — for $9.99 a month, you have access to everything in the Free plan, plus some extra features, such as custom branding, A/B testing, and support.
- Standard — grants you access to all features in Essentials and better insights that helps to get more customers. It costs $14.99 a month.
- Premium — offers more customization and advanced features for $299 a month
7. Campaigner
Campaigner is a complete and advanced email marketing app that offers competitive prices. It stands out especially because of its efficient third-party integration, customer support, responsive design, and personalization options.
There are four plans available:
- Starter — $49.95 monthly
- Essential — $149.90 monthly
- Advanced — $549.95 monthly
- E-commerce — $79.95 monthly
Besides that, it is possible to get a discount on yearly plans.
8. Freshmarketer
Freshmarketer is a software created by Freshworks in 2017. It offers solutions for marketing automation, email marketing, conversion optimization, and integration. You can get a 21-day free trial. After this period, you must choose between three plans or contact the company if you prefer a custom plan.
The prices vary: there’s a free plan with limited features, and the other ones start from $61 and $124 per month for 1,000 contacts up to $386 and $674 per month for 25,000 contacts.
9. Ion Interactive
Ion Interactive, as our website states, “empowers organizations to engage, target, and convert higher quality leads using a code-free, data-driven solution.” To ensure that, it offers solutions on content marketing, landing pages, conversion optimization, lead generation, and sales enablement.
Some of the interactive experiences provided by Ion are:
- assessments
- calculators
- eBooks;
- infographics
- white papers
- lookbooks
- quizzes
Ion services are available in two programs: interactive content marketing strategies and interactive content platform. There are four different plans — Basic, Pro, Expert, and Enterprise — to suit all sizes of companies, and it is necessary to contact the team to get a quote.
What Are Some Strategies to Reach the Next Level?
Next, we will show you some strategies you can use to reach the next level.
Search Engine Optimization (SEO)
Search Engine Optimization, also known as SEO, is a technique to improve the performance of your company’s website, aiming to reach a higher rank to appear in the first pages of search results. That grants more authority, increases brand awareness and boosts traffic.
To have a successful SEO strategy, you need to pay attention not only to the content of your pages but also to technical aspects — for example, use keywords and meta description, produce quality content and have a mobile-friendly page. To help you, Google presents an extensive list of guidelines to optimize your website.
Social Media Marketing
According to the State of Social Report (2019), 73% of marketers stated that social media marketing is somewhat or very effective for their businesses, and 89.3% of them consider it somewhat or very important in their overall strategy. This data leads us to conclude that social media can impact your company’s results — positively if you use them well and negatively if you ignore them because your competitors will not miss this opportunity.
Using social media as a tool, you can gather useful information about your prospects, establish a relationship and communicate with them. In other words, you will be present in their day to day life, differentiating your business and promoting brand awareness. In addition to that, you can reach a larger number of prospects. For all these reasons, your chances of generating leads increase.
To do that, you should post relevant content, including images, infographics, and blog posts, and interact with the users when they comment on your posts or send you messages, for example. The actions and the amount of time necessary to see the results will depend on the goals you set for this strategy.
Content Marketing
In 2018, according to the Content Marketing Institute, the interviewed marketers were able to achieve the following goals with content marketing:
- create brand awareness (79%)
- build credibility/trust (67%)
- educate the audience (65%)
- build loyalty with existing clients/customers (63%)
- generate demand/leads (57%)
- generate sales/revenue (52%)
Content marketing is a strategy based on creating personalized relevant content and sharing it with your audience in order to attract and retain it by establishing a relationship with it. It is possible to use any kind of content — blog posts, quizzes, infographics, and videos.
Usually, this strategy takes some time to work and the effectiveness will depend on several aspects, such as the size of the company, the quality of the content, target audience, and circumstances.
Interactive Content
Interactive content is increasingly popular in marketing strategies for several reasons. Since it allows your audience to participate actively to create meaning, it is extremely engaging. An engaged audience is by far more likely to take an action, such as sharing your content, advancing through the buyer’s journey, taking the suggested action of a CTA, and so on.
Moreover, it allows you to gather detailed information about your prospects. You can use it to create personalized experiences and to better know their wishes, needs, and problems. This kind of content enables you to optimize your strategies by addressing a pain point of your audience, showing that you have the best solution and providing better user experience. Therefore, interactive content plays a major role when it comes to increasing lead generation.
Furthermore, these materials are highly shareable by nature — they are captivating, easy to consume, useful, and amusing — so, they can easily go viral on social media. As we said, an engaged prospect will probably share your content with more people because of the positive experience that he had.
Interactive content makes it possible to create a solid relationship with your audience and stay in touch with it. Also, you will be able to boost your lead generation process and provide valuable and remarkable experiences, differentiating your brand.
Some types of interactive content you can utilize in your campaigns are:
- infographics
- quizzes
- landing pages
- white papers
- assessments
It is hard to determine how long it takes to notice the results of any marketing strategies, once it depends on numerous aspects, regarding your company, audience, and content. However, content marketing takes at least a few months to bring results and requires a continuous effort. In other words, even the top companies need to continue working on their content and nurturing their audience to keep their position.
As you can see, you can count on many different marketing companies to optimize your results in 2022. Each of them brings you helpful solutions to facilitate your work, either by automating processes or providing integrated and centered data to measure and manage your campaigns.
Besides that, you discovered some tips to reach the next level, and you can start using them right away. We highlighted interactive content: it is an innovative trend that brings benefits not only for you but also for your audience. Combined with other strategies, such as social media, it can be even more effective.
It is extremely important to use interactive content in your marketing strategies to achieve better results. Are you ready to go to the next level? Then contact us and find out which of our solutions will be the perfect choice for your company.
