The marketplace is more competitive than ever before. Consumers don’t just search Google anymore — they look for brand familiarity.
If they’re not familiar with who you are and what you have to offer, they’ll pass you over for a brand that they are more aware of. It’s why a brand awareness campaign is absolutely critical.
By investing in marketing tools for brand awareness, it ensures you get the help when and where you need it the most. When more people become aware of you, it allows you to gain more traffic, boost your conversion rates, and grow your business.
In this article, you will learn:
- What is a brand awareness campaign?
- The top 11 marketing tools
- How you can offer a unique value proposition?
What Is a Brand Awareness Campaign?
A brand awareness campaign is a marketing campaign with a very specific goal: to help you to become more well-known by your target audience.
There are a few reasons why a brand awareness campaign is vital:
- builds your credibility and trustworthiness;
- allows you to engage with customers;
- ensures you don’t become obsolete.
Even the most well-known brands run awareness campaigns periodically. You’ll see them on TV, hear them on the radio, or see them online.
They’re not trying to sell anything specific. It’s all about them as a company. It’s a brand awareness campaign to remind consumers that they’re still around and still providing the same great products and services that people have grown to know and love.
If you haven’t achieved notoriety as a brand yet, it’s nothing to worry about. However, you’ll want to focus on telling people who you are, what you have to offer, and why they should bother remembering your brand.
Top 12 Marketing Tools for Brand Awareness
Now that you know why brand awareness is critical, there are tools that can help you. Some will help you with research while others will help you with analysis. Meanwhile, other tools will help you with increasing brand awareness. It can ensure that you’re extending your reach and offering unique content at the same time.
Here are the top 12 marketing tools for brand awareness.
1. Survey Monkey
It’s important to find out as much as you can — and Survey Monkey can help in a number of ways.
You may want to start your brand awareness campaign by understanding more about who your current customers are or by feeling out the market before you launch a new product or service.
Survey Monkey provides the help that you need with templates and logic settings. It allows you to ask the questions and get the feedback necessary to make important changes or updates. Plus, there are various features to help you minimize survey bias.
2. Google Forms
Google Forms is a free tool that will allow you to gain insight without costing you a fortune. While the forms are straightforward, there are quite a few ways for you to customize the look and feel.
Perhaps the best part about Google Forms is that all the information will be fed into a Google Sheet. It will make it easier for you to analyze later on.
By creating a brand perception survey, you can learn more about how people perceive your brand.
Once you learn more about the perception, it will make it easier for you to launch an awareness campaign that addresses the various areas of concern.
Social analysis is critical, and Brandwatch delivers a level of intelligence that is used by some of the most well-known brands in the marketplace.
There are quite a few features that you’ll want to take advantage of. The Analytics segment of the tool provides you with insights about your business based on the various online conversations taking place.
The Audience segment will tell you more about influencer, content, and paid social campaigns, helping you to determine who is reading what — and helping you to dig into your buyer persona more effectively.
As you learn more about what your customers think through consumer intelligence and market research, you can start to have better conversations and boost your brand’s engagement levels.
Mention is an app that will monitor the web, listen to your audience, and help you to manage social media.
When time is at a premium for you in your business, this tool can help you to stay on top of things. Learn about what’s being said about you online, make sense of posts on social media, and learn about the hottest trends in conversations.
Plus, find out how you can grow your audience on social media, including the ability to publish posts across more than one channel at a time.
With the help of Mention, you can also analyze your competition to stay ahead of the game. Should there be any crises with your brand, you can also learn about perception and address the issue before it gets out of control.
You can grow your brand awareness on alternative social platforms with Tailwinds. Specifically, you can focus on Instagram and Pinterest marketing with the tools that are available. It can help you to reach new customers and grow your business.
When you’re trying to market, Tailwinds provides you with a tool to build a scheduling queue based on when your audience is most active.
You can also take advantage of “tribes” to learn about those who are like-minded by sharing relevant content with your audience.
Additionally, a hashtag finder will do the research for you. It can ensure that your posts gain a broader reach just by using the “perfect” hashtag for the occasion.
Ahrefs can be a great tool to help you learn more about your website. As you add content to your site, you’ll be able to check Google search results with ease.
You’ll learn about topics that are of interest to your target audience so you know more about the content that needs to be produced.
Ahrefs will tell you which competitors are ranking higher and why. It can make it easier for you to adjust your marketing strategy to outrank them.
Additionally, you’ll have a foundation to determine what kind of content will connect with your audience more effectively — and what keywords you should be regularly targeting.
Telling a story helps to make your brand more relatable. You can’t get the awareness that you need to thrive if people don’t know how to connect with you.
There are a few features found within Storyheap that are particularly useful. You’ll find out how a story is performing with analytics. You can even see metrics such as views and engagement.
You can also set up an Autopilot, a tool that can save you time by ensuring your content publishes on-time across various platforms — ideal if you’re doing a social media takeover on an influencer’s account.
It’s important to research what’s going on once people get to your website.
A significant amount of research should be done to know why visitors aren’t converting or where people are getting stuck in your sales funnel. Insights from Hotjar can be eye-opening for everyone on your team.
Remember, people are going to your site to learn about you. If they’re not learning what they need to know, they’re not going to convert. So, it’s critical that you make them aware of what you have to offer — and that you answer their questions.
Hotjar is capable of providing you with the user behavior data that can show you where you need to make improvements.
Brand awareness and reputation go hand in hand. Meltwater is a tool that you can depend on to translate the sentiment of online mentions.
You can have a media monitor and a social listener to tell you more about what’s going on across the various social platforms. If you’re facing any issue, you’ll be able to get it under control quickly with various PR tactics.
Additionally, Meltwater will tell you more about what’s being said so you can manage your online community.
As you learn more about the conversations and sentiment, you can build influencer relationships that will, in turn, help you grow your brand’s awareness.
Do you have writer’s block? Have you run out of new content to produce?
In order to develop brand awareness, you have to remain relevant. One of the best ways to achieve this is by regularly producing content, and BuzzSumo can help you.
This tool will tell you more about what your competition is writing about and what’s trending within various industries. Get specific with keywords or domains so you can be given trending content to write about.
The inspiration you receive from BuzzSumo can ensure you’re publishing quality content.
Additionally, as you write about trending topics, it can make it easier for you to engage with more readers. What you write may even trend, allowing you to get more eyes on your content than ever before.
The best part is that the tool does the work for you so that there’s no need to be experienced with developer code.
You have to focus on the needs of site visitors. Your content has to be focused on what they need and want.
Through Ion, you get to create interactive content in seconds. A creative studio ensures that you can design content that performs without hiring professionals.
It can save you countless marketing dollars and provide data-driven experiences that help with conversions. And, if you don’t have the time to create your own experiences, it can be done for you.
It’s not just about analytics or content. When you want to achieve brand awareness, it can be advantageous to partner with influencers.
If people are talking about you, tap into them. Pixlee will tell you about the happy customers who are singing your praises.
It can make it easier to drive digital commerce and embrace word of mouth marketing in a way that you may not have thought about in the past.
How You Can Offer a Unique Value Proposition?
There may be dozens, if not hundreds, of businesses in the same industry as you.
How are you going to branch out and be different? How do you prove that you have something unique to offer?
Even if you’re not as unique as you’d like to be, you have to provide the perception that you’re unique.
In order to do this, you have to do your research. What is your competition doing? What do your customers want? Once you know these things, it’s easier to provide a unique value proposition.
Dare to be different. It’s what will help you build your reputation and ensure that people take notice of who you are.
Much of this can be done within your brand awareness campaigns. Show people who you are and how you’re daring to think outside the box.
Use an interactive quiz to collect information and show people what product or service they can benefit from. Tell a story of who you are and how you came to be. Help people calculate costs with an interactive calculator.
By embracing your uniqueness, it’s easier to become more prominent within your industry. Additionally, it can ensure that you’re being talked about by those who find out about you.
There’s never any reason to go at this alone. Take a look at our marketing stack, to see how mature is your strategy — and how Rock Content solutions can be helpful!