The U.S. labor force got a taste of remote work life with the pandemic, and they liked it. As a result, remote digital marketing jobs have become highly desirable careers in this digital age.
One reason is that these jobs can be done from just about anywhere. You could work as a digital marketing professional while sitting on the beach, at your favorite coffee shop, in your home office, or in a professional workspace.
Today’s brands set aside anywhere from 7 to 10 percent of their revenue for marketing, with half of those funds devoted to digital marketing jobs. That makes sense when you consider that 62 percent of the world’s population goes online.
Digital marketing jobs consist of various roles, from freelance writers to executive marketing managers. This article will walk you through the benefits of working in remote digital marketing and provide you with information about jobs in this industry.
In this post, you’ll learn:
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What Is Digital Marketing?
Marketing connects consumers to a product or service. That was true even back when people sold their wares in covered wagons. The concept of marketing doesn’t change, but the methodology has evolved over the centuries.
Digital marketing is done via the Internet. It involves:
- Email campaigns
- Social media posts and ads
- Commercial websites
- Blogs
- Newsletters
- Videos
- Ebooks
What Is Remote Digital Marketing?
Adding the word “remote” means that a digital marketer works from anywhere other than the company’s office. Generally speaking, when someone hears about remote work, they think of a home office.
Some remote digital marketing jobs are flexible, meaning that staff members can work in or out of the office. In a recent McKinsey & Company American Opportunity Survey, 87 percent of respondents said they chose to work remotely if given the option.
Remote work pairs well with digital marketing because everything you do is online. Professionals who choose a career in this field work to conceptualize and create online content for almost every industry.
What Do You Need to Work in Digital Marketing?
A digital marketer needs to possess a working knowledge of:
- Social media
- Search engines
- Websites
- Online advertising
There are specializations that require more knowledge, though. For example, a content strategist needs to understand metrics, social media advertising, and data analysis.
You can enter this field without a college education, but it helps you to hold a degree. You could also start on the ground floor and work up to a top-level career, such as being the vice president of digital marketing at a major corporation.
What Do Remote Digital Marketers Do?
That depends on a person’s exact role. For example, a content writer creates the copy that goes into marketing assets like articles, ebooks, or blogs. A content strategist develops marketing campaigns that include content.
Some typical areas of focus for a remote digital marketing job could include:
- Search engine optimization – Creating content and strategies to improve organic search engine rankings
- Content marketing – Developing written content and multimedia to post online
- UX and UI – UX refer to the user experience, and UI means the user interface. Both help determine how well a marketing asset engages the audience.
- Analytics – Using data to measure the success of a marketing strategy, asset, or campaign
- Social media management – Using social media to engage the audience
A person might do all of these things or be part of a team of marketing professionals.
Remote Digital Marketing Jobs
There are many titles and roles associated with remote digital marketing, including entry-level jobs like:
- Social media coordinator – Manages social media accounts
- Graphic designer – Designs marketing assets like websites, emails, infographics, and banners
- UI/UX designer – Responsible for managing the user experience on websites and other interactive media
- Paid marketing specialist – Focuses on paid advertising, such as pay-per-click ads on search engines and social media networks
- Data analyst – Reviews marketing metrics to see what works and what doesn’t
- Web developer – Develops marketing assets like websites and blogs
- Email marketing specialist – Creates and manages email marketing campaigns
- Product marketing specialist – Manages product marketing content, such as descriptions, how-to videos, and images
- Content writer – Someone who writes quality content for blogs, articles, and other digital marketing assets
- SEO Specialist – Optimizes websites for search engines
- Content editor – Edits content created by writers
- Content strategist – Ideates and develops content marketing strategies
There are also management jobs in remote digital marketing like:
- VP of Web Strategy and Creative
- Public Sector Marketing Manager
- Director of Growth Marketing
These are specialized management jobs for experienced professionals. They often involve managing teams of remote marketing specialists.
How Much Can You Make Working Remotely in Digital Marketing?
The pay will vary depending on the employer, whether you work as an independent contractor or employee, and your work experience. Indeed states that the average base salary is $62,299. Reported incomes range from $36,514 to $106,293.
How to Get Started in a Remote Digital Marketing Job
If you have an education in digital marketing, you might be able to begin at a midlevel team management job. Most people, though, will get their start in digital marketing with an entry-level or freelance position. Even then, you might need some experience.
Content writing is a practical place to start if you have some experience in SEO or digital marketing. Some people who already have day jobs choose to pick up content writing as a side gig.
WriterAccess has some of the top writing and design talent on the market. We pay attractive, competitive rates to writers and designers based on each freelancer’s skill level and experience. We also allow you to negotiate with clients and set your own prices.
At WriterAccess, you can learn, too. We provide free on-demand training, certification programs, and complimentary admission to the annual Content Marketing Conference.
The conference is great for networking with potential clients and finding ways to earn even more. Apply today to find out what WriterAccess can offer you.
