Through paid ads, your company can achieve good visibility, attract leads and make sales. However, it is very worthwhile to invest in Content Marketing and create strategies to appear in search results in an organic way. After all, this effort generates good results over time.
This includes the use of SEO techniques, in order to make optimizations that help search engines, especially Google, to see that your company’s website, blog and content deserve a good position on the results pages.
It turns out that the strategy execution needs to be closely monitored. After all, any action may not bring the expected results. In fact, some may work for a while and then become ineffective.
Therefore, it is essential to have SEO tools to do a complete monitoring.
That’s where SE Ranking comes in, one of the tools that can be used to track the SEO of your website or blog. In addition, it is possible to perform benchmarks to analyze competitors’ strategies.
Want to learn more about SE Ranking? Then, read on to find out how it works and what its main features are. We will go through the following topics:
What is SE Ranking and what is it for?
SE Ranking is a professional SEO tool that aims to help marketers in the important task of optimizing a website or blog so that their content has a good ranking position on search engine results pages.
SE Ranking currently has more than 300,000 users, and the number of small and medium-sized businesses served exceeds 12,000. In addition, more than 4,000 agencies have used the tool to develop clients’ strategies.
It brings 35 functionalities, including backlink analysis, keyword research, SEO on-page verification, among many others. In a little bit we’ll discuss the main ones in detail, okay?
Why is this tracking important for SEO?
In the introduction, we mentioned that some actions may not bring results, and others work well for some time, but then require reviewing. This happens for several reasons, but we can start by talking about a change that Google announced in May 2020.
As of 2021, the search engine will focus on the search results for sites that offer a good experience on the page. In this way, factors such as loading time, responsiveness, security and the absence of intrusive elements, such as pop-ups, advertisements and other objects that hinder navigation, will have greater weight.
What does that mean? It means that you need to take good care of your website’s SEO so that your content continues to have a good positioning on Google, which involves making adjustments to your strategy.
In addition to changes in the search engine algorithm, other circumstances may require minor adjustments. For example, your blog may contain a link that is pointing to a post that no longer exists. Thus, it is necessary to redirect or link to another piece of content.
By doing good backlink monitoring, you can also take action in case some of them are of low quality. In that case, it may be necessary to reject such links, as they may affect your site’s search engine rating.
Careful monitoring also allows you to discover keywords that are on the rise. By making good use of them, you will be able to keep up with your competitors or even stay ahead of them.
How does SE Ranking work?
Perhaps you have already had contact with other famous SEO tools, such as SEMrush. In fact, it is considered one of the best, but even so, it is worth knowing others.
After all, each one has its particularities and may contain different features. In addition, prices vary, and it is important to do a good analysis to hire a tool that offers your company a good cost-benefit ratio.
So, let’s start by taking a look at the SE Ranking starting screen.
It is from this screen that you have access to all the SE Ranking features, being able to follow the performance of your website in terms of SEO in real-time.
How to add a website
Initially, you need to add a website. When you click on the “Add New Website” button, you are directed to a screen that asks for the URL address and some more information.
There is a field to fill in the website address and another to add a name, by which it will be identified in the reports. It is also possible to define the status of the project as active or inactive, as well as request the sending of reports by email.
On the next screen, it’s time to enter your keywords.
Include the keywords that are being worked on in your content in that list. The purpose of this is to monitor them in real-time in order to obtain information regarding their ranking in search engines.
On the last screen, inform which search engines you want to monitor your keywords on.
You can even register your competitors to compare their performance with yours, which helps in planning improvement actions.
The interesting thing is that, even without adding competitors, it is possible to make detailed analyzes.
Lastly, you can also link your Google Analytics and Google Search Console accounts:
After adding your site, just wait a few minutes or a few hours for SE Ranking to analyze the ranking of your keywords. Then, you will have a very complete report.
SE Ranking shows you the top 100 results of each keyword that you have registered (as we only filled in 5, the list was much shorter).
With that in hand, you can easily analyze what each competitor is doing to maintain a good position.
See what the panel looks like when several keywords are registered and when some time has passed since the first access to the tool:
Note that the SE Ranking shows the position of each keyword, in addition to indicating how that ranking has changed over the months.
What are SE Ranking’s features?
Now that you have seen an overview of the tool and know how to start using it, let’s talk a little about each of its main features.
SE Ranking monitors all keywords you have registered in real-time.
This can even be done in several search engines, such as Google, Bing, Yahoo, among others. In addition, it is possible to limit the search geographically, according to the country, region and city.
In a Content Marketing strategy, keyword research is the starting point for creating relevant content. Therefore, it is essential to use tools that help you discover terms that are being searched in search engines.
Google Keyword Planner is among the most used tools, as well as Ubersuggest and SEMrush. However, SE Ranking can also do this for you. From one keyword, it is possible to obtain many others, both short and long tail.
Organizing keywords helps in planning content that will be created in the future. This is a job that would be very difficult to do manually, but SE Ranking makes it easy for you.
It is possible to make combinations of synonyms and words with similar meanings. This allows us to use the semantic field of a keyword in a more efficient way, distributing all these terms by content, positioning them in strategic locations.
When it comes to link building, this goes well beyond adding three hyperlinks every 500 words in an article.
One of the elements that are part of an off-page SEO strategy are backlinks, that is, the internal and external links that point to a page on your website.
They are important because they help Google draw conclusions about the quality of your content — the more links pointing to your pages, the better, as long as the source domain has good authority.
It turns out that some backlinks simply do not have quality and it is bad to have them pointing to your content. In such cases, you need to tell Google that you reject them, but how do you identify such links?
SE Ranking not only checks for backlinks but also forwards information to Google about any links you may reject. In addition, the tool indicates the popularity of its content from the links made on social networks.
This feature evaluates the optimization of specific pages, in a similar way as Yoast SEO works. SE Ranking considers factors such as title, meta tags, image attributes, links, page structure, loading speed, keyword density, among others.
From this analysis, you can improve the content to obtain a better on-page SEO rating, which has a great weight among the search engine ranking factors.
This feature allows you to perform a complete audit on your website in search of any problems that may harm both the SEO and the user’s own experience.https://www.youtube.com/embed/HLrqgKaCC80
On the SE Ranking website, there is an example of a report that the audit generates. It not only points out the errors found, classifying them according to the degree of importance, but also offers suggestions for correcting them.
Monitoring page changes
This tool is very useful for anyone working with a team. In these cases, some professionals can make important changes to the pages or blog posts and you may not even know about it.
The problem is that in some cases it may be necessary to maintain control over the content.
That’s what page change monitoring is for. It helps you stay in tune with the members of the marketing team, avoiding ruptures in communication between the team.
Whenever content is updated, you receive a notification and stay informed about what is happening on your website or blog.
This feature is presented in a checklist format, so that you can see everything that needs to be done in your marketing strategy very clearly.
It points to the best SEO practices and makes it clear what is being done and what still needs to be implemented.
The marketing plan guides the user through important steps, such as developing a strategy, performing keyword research, on and off-page optimization and social media management.
It is clear that SE Ranking is really a great tool. Is it worth it to you? Well, it’s important to take a look at the available plans and decide on which one offers a good cost-benefit.
In fact, on the plans and prices page, there is a calculator that allows you to create a plan in a very interactive way. After checking all the options according to your needs, you can check the price. If the value seems high, keep looking for other tools, as the market offers several options.
As you can see, SE Ranking is a very complete tool and offers a large number of resources that not only facilitate the development of a strategy but also allow it to be closely monitored. This can greatly increase the efficiency of your company’s Digital Marketing.
Of course, to use such a tool, you need to have a good knowledge of SEO. So, to delve deeper into the subject, check out our Definitive and Updated Guide to Getting the First Page on Google!