Content is king on the internet, but it takes excellent presentation using the highest quality SEO – search engine optimization – to drive traffic. All your hard work is destined for obscurity if you can’t tickle the algorithms of search engines like Google and Bing.
Website success demands a continuing flow of organic traffic that grows each day significantly. Correctly structuring website content to acquire that traffic is mandatory! Your marketplace also needs SEO.
Fortunately, there’s a sensible solution to solving the web’s most vexing problem: getting traffic. So let us explain what search engines crave in their diets as they munch through millions of websites. Then, follow our guidelines to grow your website exponentially.
We’ve got the fundamental keys right here for making SEO marketplace dynamics practical, easy to understand, and successful. Driving quality visitors to your site increases your credibility and promotes your brand while increasing sales.
Steps to make your SEO Marketplace rock
You’ve probably got vast buried treasures for visitors at your site. But is it SEO optimized for search engines and visitors to find? It’s a fact, but you can get over it by making Google’s algorithms love you.
Understanding keyword research
Search engines use keywords to stimulate traffic from user searches rapidly. That means the right keywords are critical to success. An online jeweler could list birth date minerals as birth rocks or birthstone jewelry. Which is best? The right keyword gets megahits; the wrong one gets sent to its room without supper.
That same online jewelry store can increase SEO marketplace success by using background keywords in descriptions, articles, comments, and review responses.
Those keywords might include jewelry, accessories, gifts, birthdays, Christmas, presents, gold, silver, and various types of jewelry names. Using the best keywords for each product starts with research.
Start mining keywords by making a list (and checking it twice) of at least a dozen essential keywords for your website. Insert a keyword idea such as “jewelry” into a web search box and left-click your mouse. Then check the top results like stores near me, jewelry boxes, repairs, gifts, and presents. That’s a start.
Digging deeper for ideas, click the search button to bring up the top results for your keyword, showing your internet competitors and the keywords in their metadata.
To beat your competition with detailed keyword research, try a free search service like Google Trends, where you can get results plus related topics and queries – allowing you to see similar top search keywords.
Other research tools offer more detailed information but at a cost. Services such as Moz and SEMRush are delightful but involve subscriptions.
On the other hand, if you are using Google Ads, you’ve got access at your fingertips to calculate the exact search numbers for any keyword! Top keywords lead to traffic. The bottom keywords yield little interest.
Tag your products with keywords
For the best SEO marketplace results, tag your products with keywords that are generating the most searches. You’ll see that a keyword like “refrigerator” gets more searches than “icebox.” Act accordingly.
Help buyers find your products by always using the top two or three keywords for each item on your website. Place the keywords in the category and description of each product and representative in articles to stimulate search results.
Create an attractive product title
Every product description needs a title. Make sure it’s compelling and attractive. The four-word title, “Tires for your car,” isn’t very appealing. But “Today’s Best Tire Values” will capture interest and interaction.
Every product rises and falls with traffic and readership. You won’t sell merchandise (or readership) if you don’t dominate search queries and offer a high-quality website.
Reinforce page speed optimization
The speed at which websites load and refresh is critical to keeping readers happy. It’s a speedy world, and people are generally impatient. It fails if a page isn’t loaded and interactive in two to three seconds.
Reasons pages load slower than your paydays roll around include:
- Large pictures – resize your images to increase loading speed.
- Bad hosting – choosing a more prominent, known company to host your website helps.
- Third-party script – plugins and widgets slow load time, so use sparingly.
- Complicated themes – use themes without huge, complicated files when possible.
- Popups and redirects – each redirect requires reloading. Use only when necessary.
- Downloading all resources – first downloads may take time but enabling caching speeds things up for returning visitors.
Ensure your website is mobile responsive
One of the fastest-growing segments of internet connection is through mobile devices. Many developers design their websites for mobile-first, then include a desktop interface.
Today’s best practices include using a responsive theme that automatically adapts to all devices. This optimizes loading speed as outlined above.
Another key is foregoing the use of Flash since the internet’s major browsers no longer support it. Instead, use HTML5 or WebGL.
Streamline your product descriptions
Fully informed customers are drastically less likely to return items but overly wordy, redundant product descriptions reduce the time buyers have to browse products and won’t sell items as well as snappy, informative descriptions that capture their attention.
Always accurately describe your product and include real photos. Descriptions that sell best include why the product is different, why it is of higher quality, how the buyer will benefit, and why the price point is perfect. In short, give your buyer a reason to improve their life by clicking the “buy” button.
Add product reviews
Product reviews give stature and respectability to a website and a brand. Quality products garner good reviews that let customers extol the value of your products. Those reviews are an excellent sales tool.
Customers respond favorably to reviews, even those that note minor flaws because they offer objectivity to all products. And, they list your products which increases web search success.
Respond to product reviews
Responding to guest reviews allows gentle rebuttal and conveys a great interest in customer satisfaction.
Review responses also show how connected (and speedy) a business can be to its current and prospective customers. It will be really good for the SEO marketplace.
Associate with White Label SEO solutions
Competition is fierce. Clients want SEO services. Your agency needs to be flexible to compete, deliver and succeed.
White label SEO lets you provide SEO services to your customers, but without the need to hire specialized staff, invest in individual tools, or learn SEO from scratch.
You can instead tap into the power of our advanced SEO tools for guidance, produce the SEO assets your customer wants, and then deliver those assets to clients using the WriterAccess white label portal.
Stop featuring products that are no longer available or are temporarily out of stock
Nothing is more frustrating for marketplace guests than finding the perfect item and being informed that it’s out of stock or no longer available. Instead, stop featuring such items – which means servicing your website (and your customers) on a timely and continuing basis.
Removing irrelevant content reduces clutter, allows viewers to concentrate, and speeds up website loading. Please don’t waste the precious moments your buyer spends on your website by getting bogged down reading about things they can’t buy.
Add backlinks to your listings
Backlinks connect external websites to your sales platform and are critical to domain authority and viewership. Search engine optimization starts with a quality website, evergreen content, keywords, and readability.
But like any business, the main goal is to create repeat customers. McDonald’s wouldn’t be the Golden Arches found globally if nobody ever returned for a second meal.
Search engines provide traffic for websites, but many surfers visit sites because they are intrigued by social media reviews or stories in blogs and news articles.
The link searchers click on those outside websites and transport them directly (in best practice) to your marketplace, where they can enhance the quality of their life with your unique content and products.
If your website isn’t enhancing their lives, a new SEO marketplace strategy is necessary.
High-quality backlinks:
- Come from authoritative websites. The more links you share from high-traffic, high-quality websites, the better Google considers your content.
- Are do-follow links. Your site needs to be the authority, not the server. A do-follow link takes the website’s authority hosting the link to your platform.
- Have relatable content. Links must help the clicker with the subject or problem they were seeking from a site with similar content. Links from unrelated sites hurt your domain authority and lower Google’s implied ratings.
- Have keyword anchor text. A readable text link with a specific anchor is best for the reader and highest rated by a search engine when it specifies interest in the exact keyword.
Wrap up
We’ve discussed the most critical aspects of SEO marketplace best practices. From the mandatory use of effective and popular keywords to researching and choosing them.
Their use throughout a well-designed marketplace with visuals, colorful product descriptions, reviews, and quality backlinks are the building blocks necessary for organic growth and greater sales.
Keeping your website speed-optimized for ease of use and flexibility is also necessary to enhance your brand and keep guests energized and ready to return for more purchases.
Improving the buyer’s brand experience can be accomplished by harnessing SaaS growth strategies. Software-as-a-service (SaaS) is known to most web users through email services such as Outlook and Yahoo! Mail or product suites like Microsoft Office 365.
Enhanced SaaS software solutions provide subscription apps through a cloud provider, freeing up computer space and allowing multiple-employee use at lower costs.
Good SaaS encourages growth, just as great SEO promotes marketplace growth.
