Study: Social Network Audience Reaches Brands More Via Mobile

New research shows that mobile users are more likely to interact with brands than PC users, according to a new study from Forrester Research.

The survey of 37,000 respondents found that time spent on social networks from mobile devices was significant for consumers who engage with brands. Mobile social consumers spend nearly 25 minutes per day on Facebook 12 minutes per day on YouTube and 10 minutes per day on Instagram. Read the Forrester Research key findings.