What’s the Importance of SEO Monitoring? [+Best Tools for Your Business]

A higher SEO ranking can make all the difference in whether potential customers find you or not, and it also affects your bottom line. 

Because of this, your SEO strategy needs to be one of the most important focuses of your business.

A huge part of that strategy is your website. 

While you may dedicate a lot of time to creating exceptional content and designs, it doesn’t stop there. You also need to pay continuous attention to how it performs.

One way to do this is to implement SEO monitoring. 

The advantages of this are that it can help ensure higher search engine rankings and capture a visitor’s interest once they navigate to your website.

Ready to know more about this topic? Check out what we will cover:

What is SEO Monitoring?

SEO monitoring is the act of monitoring visibility and ranking of your website and overall brand on search engines and discovering what you can do to improve them.

By conducting SEO monitoring, you’ll know where you stand when it comes to:

• Organic traffic
• Bounce rate
• Click-through rate
• Keyword rankings
• Backlinks
• Page speed
• Conversion rates. 

That’s a lot of important information that can make or break your digital marketing strategy.

SEO Monitoring alerts you to ways you can do things better, from using different keywords to crafting better content to refining meta titles or descriptions, all to move you higher up on the SERP.

The more you practice SEO monitoring, the quicker you’ll know what is working and what isn’t in your digital marketing plan and ways to correct it for better results.

Why is SEO Monitoring Important?

SEO is constantly moving, constantly evolving, and your marketing strategy needs to change, move, and evolve along with it.

Ranking higher in search results continues to be challenging due to continuous growth, additional complexity, and changing algorithms.

While it will require time and resources, there are many reasons why SEO monitoring is important, including:

Improve Your SEO Rankings

The ultimate goal is to rank higher and reach more potential customers along their buyer’s journey.

By monitoring your campaigns and content on a regular basis and conducting constant keyword research, you can improve those rankings and increase overall conversions.

Identify What’s Right about your Website

In any strategy, it helps to know what’s working effectively and already bringing in positive results. 

This allows you to keep those in place and not mistakenly make changes that can potentially dismantle them.

In other words, with SEO monitoring, you can decipher what makes parts of your website stand out and provide the SEO results you want. 

From there, you can build up other areas and improve your content marketing strategy overall.

Alert You Where You Need to Make Improvements

Most likely, parts of your SEO strategy are excelling while other parts may be falling to the wayside. 

SEO monitoring can play an important role in helping you identify these less-than-optimal areas and offer suggestions on how to improve them.

If your ultimate goal is to rank higher in search engine results, site performance must be at its pinnacle.

To help you determine steps to take, begin with a website audit. 

It can identify issues with crawlability, page titles, meta descriptions, indexed pages, page speed, and content quality,

Look for things such as slow loading pages, outdated security, and faulty backlinks. Flaws such as these can factor into where you show up in search results and whether or not a customer finds you and converts or not.

Attend to whatever you find as quickly as possible to gain favorability with the search engines.

Monitor the Competition

Monitoring your competition can help to improve your own SEO efforts. 

Discover why others are higher up in the rankings and devise a strategy for outranking them and moving up on the SERP.

You can bet your competitors aren’t sitting back and waiting for results, so neither should you. 

Stay active in improving and addressing issues on your website as soon as you become aware of them. You can gain valuable perspective by monitoring the competition.

Avoid Penalties

Search engines come with their own rules, and violating these can affect your SEO and throw penalties your way.

Since the nature of SEO is always changing, it’s essential to keep up to date on these rules and identify where you may be violating them (especially if you haven’t updated your website in a while). 

Anything from toxic links to forbidden hidden text can affect your search rankings.

Best SEO Monitoring Tools for Your Business

So, how exactly do you start SEO monitoring in your business?

Well, there are several tools available to help you stay up to date on how your website and content are performing.

These tools can help in a variety of ways, including keyword research, content marketing, rank tracking, link building, and technical SEO.

1. ContentKing

ContentKing is a real-time monitoring tool that can provide you with insights and suggested tasks to optimize your SEO. 

With this tool, you can devise current trends and identify areas for improvement. It also offers continuous SEO auditing to keep you updated without extra effort. 

Additional features include ways to track all your changes and create a search history.

2. Seolyzer

Seolyzer is a free, easy-to-use SEO monitoring tool that attempts to decipher how search engines like Google are viewing your website. 

Utilizing real-time data, it monitors page speed and performance, redirections, and various other features of your website. 

These can all affect your rankings, so knowing about them and correcting them can increase your traffic.

3. Seomater

Seomater performs in-depth SEO audits by crawling your website and providing the results to you in a comprehensive report. 

These reports focus on content quality, backlinks, social media, page speed, HTML tags, organic presence, and a few others. 

Along with the performance analysis, you’ll also receive suggestions on how to fix the various identified issues, such as the site structure or content. 

As an additional feature, Seomater easily integrates with other tools you may be using, including Google Analytics, Slack, Salesforce, WordPress, or MailChimp.

4. Oncrawl

Oncrawl is an enterprise-level SEO monitoring tool designed mainly for bigger and more complex websites. 

You can choose between two product suites. 

The Oncrawl Insights product suite focuses on prescriptive analysis, starting with a complete website audit and identifying ways to increase its rankings, traffic, and conversion rates. 

The Oncrawl Genius option goes further with the goal of empowering SEO by using data science and automation features.

5. Seoability

Seoability is a simple, straightforward, all-in-one SEO monitoring tool. 

It looks at your meta information, link structure, page quality, loading speed, and more. 

Start by entering your website URL for a full SEO audit and analysis, followed by a set of tips to help you better optimize your website. 

Additional advantages of this SEO monitoring tool include features such as keyword monitoring, retrieval of link, and page structure factors affecting SEO.

6. UpCity Free SEO Report Card

You can learn how your website measures up to the competition with UpCity Free SEO Report Card. 

Run the analysis to gain a snapshot of your website’s rankings, link structure, keyword placement, page loading time, and number of pages indexed. 

Run follow-up reports as often as you like to determine how you’re comparing to others and to gain hints at what you need to address.

7. Ahrefs

If you’re ready to up your game, try this advanced SEO monitoring tool. 

It efficiently alerts you to information about your website that can affect your decisions and how you go about making improvements. 

You’ll get profiles on keywords, links, and rankings. Useful features on this paid source include a Site Explorer, Content Explorer, and Site Audit.

8. SEMrush

Compiled within this one tool are several useful features which can help you reach higher SEO rankings. 

Its SEO Toolkit provides a way to track the improvements in your website’s visibility over time. 

It can also identify keywords ranking higher and bringing in more search volume, and you can use it to measure your page performance with the competition. 

SEMrush provides recommendations on how to increase organic traffic and how to optimize your content.

9. Woorank

Woorank begins by analyzing your website and providing an SEO score. From there, it offers suggestions for improving your online presence and overall digital marketing practices. 

These may include anything from keyword strategies to technical issue corrections. It also offers competitive analysis functions to keep you in the know as far as your competition is concerned. 

Start with a free trial, then choose between Pro, Premium, and Enterprise pricing options.

Wrap Up: Take your Strategy to New Heights with SEO Monitoring

SEO monitoring, with the help of the tools above, is an effective way to know what is currently working for you and what you need to work on to achieve higher rankings now and in the future.

And since you know how to benefit from SEO monitoring, isn’t it time to get started?

Take our valuable assessment to find out where you are currently and how you can rock your SEO strategy.