What Is Organic Traffic and Why It’s Crucial for Your Online Strategy

Digital Marketing starts by attracting people. If you can’t bring the right audience to your digital channels, you won’t get results.

For a long time, the main methods of attracting the attention of potential customers were paid for. But with the constant development of the internet, this scenario has certainly evolved towards a better one.

Nowadays, you can generate visits to a website without spending any money on ads or buying email lists — that’s what we call organic traffic.

Organic traffic is, with good reason, the main goal of many companies that include digital strategies in their effort to acquire customers.

Do you want to know why so many people care about it and how your business can also benefit from organic traffic? 

In this post, we will present:

Keep reading!

What Is Organic Traffic?

All the visits that a digital channel (like a company’s website or blog) receives are called traffic.

Organic traffic is essentially the visits you get without using ads.

Typically, this kind of traffic comes from search engines like Google and Bing.

However, it’s important to note that organic traffic isn’t entirely free because the strategies to attract these visits require both money and time.

The key distinction between organic traffic and paid traffic is that with organic traffic, you invest money and effort upfront for results that can continue to pay off over time.

For instance, a blog article may require time and resources to create, but it can yield ongoing results, while an ad only runs for as long as you continue to pay for it.

What Other Types of Traffic Can You Generate?

If you’ve ever accessed the Google Analytics panel, you’ve probably come across various types of traffic sources. But what do they actually mean?

In essence, website traffic is categorized into two main types: paid and organic, as mentioned earlier. However, the specific terms used help us understand how each visitor arrived at a particular page.

Aside from organic traffic, let’s delve into the meanings behind the other traffic sources:

• Paid: This refers to attracting visitors by placing ads on Google or on websites your target audience frequents.
• Direct: When someone accesses your site directly, without coming from another website. It’s still a form of organic traffic, since it doesn’t originate from paid sources.
• Social: This pertains to traffic originating from social media, often occurring when links are shared on these platforms, directing traffic to a website.
• Referral: When someone visits a page from any site that is not a search engine. For example, this happens with backlinks to an article on your blog.

What Are The Benefits of Investing in Organic Traffic?

Earlier in the article, we mentioned that organic traffic has become a primary focus for many companies investing in Digital Marketing.

Now, let’s explore the reasons behind this trend. Discover the benefits this strategy can bring to your business!

Cost-effectiveness

First and foremost, organic traffic contributes to reducing the costs of your marketing strategy compared to using advertisements.

As a result, the profit margin on sales is higher. Therefore, it’s safe to say that the cost-effectiveness of organic traffic is unmatched.

Scalability

Ads are not easily scalable. When you stop investing in them, your traffic dwindles.

Additionally, the cost of attracting a large number of qualified visitors may become prohibitive. With organic traffic, the opposite is true: the more visits you get, the lower your costs become.

How To Scale Your Content Production In 10 Steps

Relevance

Google clearly labels paid advertising, so users know when a result is an ad. As a consequence, users often perceive these pages as sales-focused, which can erode trust.

Organic results, on the other hand, are considered genuine and gain credibility right from the start.

Longevity

An organic strategy has no expiration date.

A single blog post can generate millions in sales over an extended period, a feat nearly impossible to achieve with the continuous costs of running paid traffic campaigns.

Relationship building

Paid traffic has its value, but it’s more suitable for those seeking immediate sales. If you want to build strong relationships and guide customers through the buying journey, organic traffic is the superior choice.

Consider the factors of cost, user trust, and scalability we’ve discussed.

What Are the Best Strategies Focused on Organic Traffic?

If you are already convinced that organic traffic is a good strategy to invest in, the only question on your mind at this time should be: “how to get visits organically?”.

And the answer is: with appropriate strategies, like the ones we show below!

Content Marketing

Content Marketing is one of the pillars of Digital Marketing. Today, the generation of organic traffic hardly happens without some type of content that interests the persona.

So, if you want to attract qualified visitors without resorting to paid sources, learn how Content Marketing works and what you need to do to apply it consistently.

SEO

SEO (Search Engine Optimization) is the practice of enhancing your website’s visibility and ranking on search engines like Google.

It involves a set of strategies and techniques designed to make your website more accessible, relevant, and attractive to search engines, thereby increasing the likelihood of your website appearing in prominent positions on search engine results pages (SERPs).

Effective SEO not only makes your website easier to find by search engines but also improves its overall user experience, ensuring that it meets both search engine algorithms’ requirements and users’ needs.

But there’s no doubt that the effort is worth it: a site well-regarded by Google is a strong candidate to generate organic traffic.

Email marketing

Building a relationship with the people who access your content is the only way to turn simple visitors into leads and, later on, into customers.

Email marketing is one of the best channels to nurture the interest of your loyal audience with updated and relevant content.

And, with an email list, it’s easier to direct visits to your content.

7 Hacks to Boost Your Organic Traffic Generation

In addition to the strategies focused on acquiring organic traffic for your website or blog, there are other smaller yet essential approaches for achieving success.

Below, you’ll find five basic hacks that you need to follow to boost your company’s qualified organic traffic generation.

1. Prioritize your buyer persona

It’s not enough to create content solely based on what Google deems relevant while disregarding your buyer persona. After all, it’s essential to remember that those who will consume your content are real people.

Consider what your ideal customers want and need. Learn how they search for answers and tailor your content to align with their preferences and planning.

2. Develop a keyword strategy

Keywords are still crucial for achieving high rankings in search engines because they help these platforms understand what users are looking for and which content best fulfills those needs.

Regardless of the size of your blog, make keyword strategy a top priority from the beginning.

A keyword strategy involves identifying the specific words and phrases that your target audience is likely to use when searching for information related to your industry or offerings.

Once you’ve identified these keywords, you strategically incorporate them into your website’s content, including blog posts, product descriptions, and meta tags. Search engines, such as Google, use sophisticated algorithms to crawl and index web pages.

When a user enters a search query, the search engine matches that query with the keywords present on various web pages. Websites with well-optimized content that aligns with the user’s search query are more likely to appear prominently in search results.

Therefore, a strong keyword strategy not only improves your search engine ranking but also ensures that your content is precisely what potential customers are looking for when they initiate a search.

3. Craft evergreen content

Evergreen content refers to material that remains valuable and relevant to your audience over an extended period, often years.

To create evergreen content, focus on timeless topics, fundamental concepts, and subjects that don’t become quickly outdated. Examples include “how-to” guides, comprehensive tutorials, and in-depth explanations of core industry principles.

As a matter of fact, the very article you’re currently reading serves as an illustration of evergreen content.

When crafting evergreen content, avoid referencing specific dates or events that might become obsolete. Instead, emphasize fundamental knowledge and principles that withstand the test of time.

By consistently producing evergreen content, you can attract organic traffic continuously, as readers will find value in your content long after its initial publication.

WriterAccess is a content creation platform that can aid you with that. You can give it a try for free for 14 days and discover top-notch content creators who will elevate your content to the next level.

4. Craft compelling content descriptions for Google

Google provides the option to present content differently on search result pages to capture users’ attention.

You can customize the title of an article or page, as well as the meta description that appears on the search engine results pages (SERPs).

Optimize your content with copywriting techniques to persuade users and enhance the click-through rate.

5. Repurpose content into various formats

Your content should be highly relevant to your audience, but this doesn’t mean it has to be limited to a single format.

In fact, it’s recommended to adapt your content into different formats. The same material can be transformed into:

• blog posts;
• infographics;
• slide shows;
• videos;
• ebooks.

Each of these formats can be shared on channels that generate organic traffic.

6. Regularly update and refresh content

Organic traffic thrives on fresh and relevant content. Regularly revisit and update your existing content to keep it current and valuable. Search engines favor content that is up-to-date and informative.

When you consistently refresh and maintain your content, it can continue to attract organic traffic long after its initial publication, making it a valuable asset for your website or blog.

To regularly update and refresh your content, start by identifying articles or pages that are outdated or could benefit from new information.

Review the content for accuracy, relevance, and any changes in industry trends or data. Update statistics, examples, and any outdated information to ensure its current validity. Additionally, consider adding new sections, insights, or case studies to provide more value to your audience.

After making these updates, don’t forget to adjust the publication date to reflect the latest changes, signaling to search engines that your content is fresh. Finally, promote the refreshed content across your marketing channels to reach both new and existing audiences.

7. Dedicate time to promotion

This tip ties directly into the importance of dedicating significant effort to promoting your content across various traffic sources.

For every piece of content you create, consider promoting it widely. For instance, if you create a video, why limit its publication to just one platform? If it suits the platform’s identity, consider sharing it on YouTube, Vimeo, Facebook, TikTok, and of course, on your website.

Invest time in promoting your content. The more effort you put into this, the more people will discover your message and engage with your brand—without the need for paid advertisements.

Generating organic traffic demands time, research, and consistency in creating valuable content for your target audience. However, all the hard work is worthwhile because it yields consistent, scalable, and long-lasting results.

If your web pages rank well on Google, your chances of attracting organic traffic increase substantially. That’s why it’s crucial to understand and implement the primary SEO techniques. By clicking below, you can read and download our free guide on the subject now!