There’s a big secret that nobody wants you to know about content marketing. Are you ready for it?
There are no rules when it comes to how you write content.
Yes, that’s right. All those things you ignored in your high school composition class? Totally irrelevant. Well, almost.
You still want to ensure you’re writing good content that’s easy to understand and read.
This is why adding little elements like proper spelling and grammar is a big deal. Trust us, your customers will notice.
And one way to make your production shine is with transition words.
What are these, you ask? Well, that’s what our Rock Content team is going to dive into right now with this guide.
Here’s an explanation of what transition words are and why they are necessary for the best SEO content.
What Are Transition Words in SEO?
Transition words are those additions to a sentence that show a connection between two phrases or sentences.
In some cases, they can even show a connection between paragraphs. Usually, they include some sort of direction or connection to context.
Need an example? We just used two in the paragraph above. “In some cases” and “usually” are both instances where transition words are used.
Here are a few more:
- As a result of the changes to our website, our sales skyrocketed in the third quarter.
- I enjoy the color aqua, because it reminds me of the ocean.
- Moreover, the process of improving your search ranking starts with a few optimization techniques.
Transition words make it easier to understand where in the process the reader is at and where they’re going.
Some literary experts also refer to them as signposts, as they are an indication of where a particular thought or process in the content you’re at.
What Are the Types of Transition Words?
If you thought all transition words were simple, you would be mistaken.
In fact, there are multiple different types that you need to be aware of.
Remember when we mentioned ignoring that class in high school? Yeah, these are typically covered there.
In case you were napping or just need a refresher, here are a few of the most common.
Cause and Effect
These transition words pull together two ideas that show a cause-and-effect relationship.
“I’m hungry. Thus, I’m going to order a sandwich.”
➤ Other Transition Words to Consider: Therefore, as a result, consequently, and so
With clarification words, the goal is to further explain the previous sentence or idea in a second manner of speaking.
“The summer heat was sweltering. In other words, it was the time of year in which one would want to stay inside the air conditioning all day long.”
➤ Other Transition Words to Consider: That is to say, to clarify
Contrast transition words compare two thoughts against each other.
“I’m not a fan of cats. However, Sophie’s new kitten is super adorable.”
➤ Other Transition Words to Consider: But, on the other hand
An example transition statement helps make it easier to show the next line is an actual example of the thought you’re trying to express.
“As an example, the number of red cars in the parking lot tells you how many people prefer the color over green.”
➤ Other Words to Consider: For instance
With emphasis transition words, it is all about placing a high priority on a particular idea or thought.
“There are many reasons to use digital marketing to grow your web presence. Above all else, to outpace your competition.”
➤ Other Words to Consider: Most importantly, certainly
Enumeration transition words make it easy to see a group of ideas classified together.
“I’ll show you around the office complex. In addition, I’ve left a list of important phone numbers and extensions on your desk.”
➤ Other Words to Consider: Firstly, secondly, thirdly, next, and, moreover
Time transition words are sometimes tricky, as they are closely related to enumeration. However, they convey an order of operations to a set of instructions or processes.
“I’m going to start by boiling the water. Next, I’ll add the pasta to the pot.”
➤ Other Words to Consider: Meanwhile, during, subsequently, after that
As you might guess, similarity keywords compare two alike thoughts together.
“Similarly, both women had red hair and wore green shoes.”
➤ Other Words to Consider: Likewise, in the same vein
Finally, there are summarizing transition words. These give finality to a specific thought or summarize a topic.
“In conclusion, the zookeepers determined that porcupines do not make good team players.”
➤ Other Words to Consider: In short, to summarize, to sum up
Why Do You Need to Use Transition Words in Your Content?
If there aren’t requirements to SEO content writing, why do you need transition words?
The truth is that they make language more exciting.
Not only do they offer more information in fewer words, but they also flow more like people talk in everyday audible language.
Transition words and phrases in SEO are designed to give as much good data as possible, without stringing together entire paragraphs of abrupt, clunky sentences.
Furthermore, transition words offer a polished and formal approach to language, even if the statement you’re making is rather boring or blunt.
All of this contributes to the readability of a text that will respond better to a user’s intent. And that is great for your SEO strategy.
Do Transition Words Work in Other Languages?
The answer is yes and no.
Each language has a different set of rules for how two phrases or ideas eloquently flow together.
When you’re translating information from English to another language, it is important to work with someone who is fluent to help guide you through the process.
This is just another example of how complex the English language can be compared to other native tongues out there.
How to Use Transition Words to Benefit Your SEO Strategy
Now that you know the importance of using transition words in your content, let’s look at transition words SEO.
What does this mean? Well, it refers to the way you use transition phrases to try to improve your search engine ranking.
Here are a few tips:
1. Know the Most Common Transition Words
The first step in using transition words to make your text more readable is to understand what those words are.
We’ve included quite a few examples above, but there are many more to consider.
Once you have a clear understanding of what they are, you can start to add them in areas where they make the most sense for the message you’re trying to convey.
2. Have an Understanding of the Connection Between Your Ideas
The real trick to using transition words is to understand the connection between your sentences and ideas.
In order for these transition words to make sense, there has to be some common thread between the two different thoughts you’re presenting.
If not, the text won’t make much sense.
3. Know When Something Doesn’t Fit
Understanding when a transition word doesn’t fit is just as important as knowing when to use one.
If you have any doubts as to whether a specific transition doesn’t mesh well with your ideas, try reading it aloud.
Most native English speakers automatically detect when a transition sounds awkward or clunky once they hear it in an audible fashion.
4. Avoid Using Transitions in Every Sentence
Once you get the hang of transition words, you might be tempted to use them a bit too much.
Instead, opt for the occasional short and abrupt sentence as a way to provide emphasis or prove a point. Like this.
Wrap Up: Use Transition Words for Improved SEO
Now that you’ve learned about transition words SEO impact, it is a good time to go back and review your content.
In many cases, you’re probably already using them without even realizing it!
However, if not, it might be a good idea to add a few in where they make the most sense.
If you’re unsure of how well your SEO is currently working on your page, it might be time for an evaluation.
Our SEO maturity assessment is designed to help you spot issues and determine where you might need to make a few changes.