Content marketing is still one of the most important digital marketing strategies for being effective in bringing traffic to your website and increasing conversions. However, it has been changing over time and visual content marketing stats prove that you need images to stand out.
Did you know that the usage of audiovisual and images in marketing strategies increased to 69% and 63% respectively in 2018? Further still, 84% of marketers surveyed in 2019 believe that content marketing is moderately to extremely successful for their organization regarding achieving the targeted goals. Considering this, visual content contributes to improving your company’s results if you add it to your marketing campaigns.
We’ve gathered nine stats to convince you that visual content marketing is the strategy that your company needs to achieve better results and stay competitive in the market. Let’s dive into it.
Discover nine visual content marketing stats to improve your business’ results
Among numerous sources of information, reports, scientific researches, and infographics, we selected some stats to show you some reasons why you should consider including visual content marketing in your marketing campaigns.
1. People follow visual instructions 323% better than written
According to studies, illustrated texts are easier to understand. When people see how they are supposed to do something, it’s easier for them to follow instructions because they understand the expected action. In your marketing campaigns, you can use images to create impactful content, drawing attention to your prospect’s problem or your company’s solution, for example.
2. You get 2.3 times more engagement on Facebook when you use visual content
While scrolling down social media pages, users tend to skip text blocks and look at the visual content. Using quality images that are relevant and related to the text, it’s possible to increase your audience’s engagement on Facebook, according to BuzzSumo.
3. Infographics can increase web traffic by up to 12%
Visuals are extremely interesting for all people because of our nature: we can comprehend images in 0.1 second. They are more engaging (when associated with a text, images contribute to making the person more willing to read it), accessible, and persuasive, as NeoMam Studios suggests.
Consequently, adding visual elements to your content marketing campaigns enhances user experience and encourages engagement with your brand. Infographics are an even better tool: in addition to being easy to share and access, they convey relevant and often complex information using more visual elements than text, which allows your audience to quickly learn about a topic. Given that, Demand Gen Report suggests that your website’s traffic tends to increase if you offer this type of content.
Besides that, a SMA Marketing study show us that infographics are liked and shared 3x more on social media than other types of content.
4. Articles with images get 94% more views
If we consider that our collective attention span is increasingly narrow under the influence of the abundance of information, according to a study conducted by Nature Communications, we can conclude that images have a higher chance of attracting views. After all, we comprehend an image faster, and if it looks interesting to your lead, a Quick Sprout data survey shows us that he is likely to open and read your article.
5. Content marketing costs 62% less than traditional marketing and generates more leads
Content marketing is effective in attracting and generating leads as well as nurturing them. In other words, investing in this strategy is enough to accomplish your company’s goals in all stages of the buyer’s journey.
Since it helps your company to establish a solid relationship with your audience and offer valuable content, it also increases lead generation. As a result, it’s possible to reduce your company’s expenses with marketing, according to Demand Metric.
6. Conversion increases 86% when videos are used on a landing page
A Demand Gen Report suggests that videos can impact your landing page’s conversion rates increasing it by 86%. Just like other types of content, that includes visual elements and videos that are engaging, easy to consume, and shareable.
Another important fact was pointed out by Hubspot 2020 report: video is the most used media in content marketing strategies, followed by blog posts and infographics. When it comes to the type of video used for these purposes, this survey shows that promotional videos and brand storytelling are the most commonly used.
7. Interactive infographics usage increased by 52% in 2017
According to a survey conducted by the Content Marketing Institute, the usage of interactive infographics was higher than other kinds of interactive content (such as contests, calculators, quizzes, assessments, or games). Interactive experiences are among the latest trends in content marketing, so your company can obtain numerous benefits from adding them to your strategies.
8. 53% of marketers used YouTube to distribute content in 2019
The 2020 Content Marketing Institute Report indicates that social media’s role in marketing campaigns is increasingly important. Over the last 12 months, social media was used by 95% of marketers. Besides that, 53% of B2B marketers distributed content on YouTube, and 46% used Instagram for this purpose.
9. Facebook reaches over 60% of internet users
Considering that, including this social media in your company’s marketing campaigns, it’s possible to enlarge your reach and obtain more visibility. Another advantage is that you can share all types of content on your page.
These visual content marketing stats demonstrate the importance of incorporating these elements into your campaigns. After discovering the advantages of this type of content — from higher brand awareness and lead generation to better user experience —you can think about ways to apply this feature to obtain better results with your marketing strategies.
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