It can be tough to figure out the art of website content writing for your business.
You know what you want to say to your customers, but your website doesn’t just need to provide coherent, helpful information–it also needs to be written in a way that promotes search engine optimization (SEO).
Reading level, conciseness, and clarity also matter in getting your site in front of the right eyes.
Here, we’ll take a look at everything you need to know about website content writing, from the skills to look for in a website content writer to the price you can expect to pay for solid content and how to scale content production.
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What is website content writing?
Any content that you read on a website (including what you’re reading right now) is content.
Website content writing falls into a few different categories:
- Website copy: This is the basic information that you need to learn more about a business. Website copy can include the information on the home page of the website, a business FAQ page, information about the services a business offers, testimonials from customers, an about page, and invitations to reach out to the business to learn more about their services.
- Ebooks: Many businesses and professionals offer free or low-cost eBooks to their potential customers, allowing them to learn about the services they offer in greater detail. Ebooks may also provide free resources for customers to help them begin to trust the business. For example, a personal trainer may offer a free eBook that provides a workout and meal plan for people who are considering booking personal training sessions.
- Case studies and white papers: These types of content can show potential customers data that can generate trust in your business. When you offer your potential clients proof that what you’re doing works, lead generation can become an easier process.
- Blog posts: Keeping an updated blog on a website allows business owners to touch on current topics and keep their target market informed of new developments within their company.
In addition to written website content, it’s also smart to provide your audience with other types of content they can interact with on your site.
This may include live chat options during business hours, videos, podcasts, infographics, links to your social media sites, and more.
What skills are required for a website content writer?
If you’ve been handling all of your content writing needs in-house up until this point, you know the toll that it takes on your team to keep your website updated.
Many business owners choose to hire an outside website content writer to simplify the process of getting great content on their website.
Good website content writers can:
- Create compelling copy that speaks to your target market in a way that makes them more likely to become leads
- Uses SEO techniques to increase the likelihood that your website will pop up in search results when potential clients are in need of your services
- Update existing copy to make your site more effective
- Revise existing text to increase clarity and make it easier for potential clients to find the information that they need
- Describe your services without industry jargon that can weigh down your message
If you’ve tried to create great website copy on your own, you know how tough it can be to convey your message to your target market.
Working with a professional content writer can lift the burden of creating content from your team, while also increasing the effectiveness of your copy.
What does good web content look like?
Also known as The Pioneer Woman, Ree Drummond has made a name for herself in the food world.
The popular home chef got her start with a blog detailing life on a ranch, and today, her viewers and readers keep coming back to check out her content. With the perfect combination of blog posts, videos, and photos, the site is easily digestible and gives readers tons of useful information.
This customer-facing homepage from Adriene Mishler, a popular YouTube yoga instructor, provides customers with everything they need to know to get started with her site–and nothing they don’t.
Simple customer-facing initial website copy can help customers realize they want to learn more without overwhelming them with unnecessary information.
How much does website content writing cost?
Like so many things in life, you get what you pay for when it comes to content writing.
While writing all of your website content in-house can be an effective choice for your budget in the short term, it usually isn’t the best option when it comes to long-term growth (unless you’ve got an SEO-informed content writer on your team).
Website content writing costs can vary.
Generally, you can expect to pay a content writer $20-$90 per hour, depending on the writer’s experience and expertise and the complexity of the job.
You may choose to work with a content writer directly or work with an agency that will pair you with a writer who is the best fit for your needs and handle the intricacies of the editing process.
Creating great content is what we do.
At WriterAccess by Rock Content, we’re here to provide you with the content you need to give your target market the information that will keep them coming back for more.
At WriterAccess, we’ll match you with professional writers who understand your industry and can work with you to create exactly what you need.
Whether you’re focusing on SEO for your website or creating social media posts that attract your ideal client, we’ve got it covered. Reach out to us today for your two-week free trial so you can start getting the content you need to move your business forward.