With our Custom Strategy Services, you can rest assured that your content strategy will be strategically aligned and geared towards achieving your desired outcomes.
At Strategy Services, we offer ongoing advisory support from a dedicated content marketing expert. They will collaborate with you to analyze your business goals and create a tailored content strategy plan that meets your needs and expectations.
The following activities may take place through the course of the program, based on the level of service chosen:
- Discovery call to map and align your main goals and expectations.
- Design a content strategy plan (and timeline) to be executed throughout the program's tenure.
- Development of an automated Google Analytics dashboard with the most relevant data to keep track of your content strategy progress
- Conduct strategy planning sessions and then support you in documenting it, setting up your persona, the customer journey, and voice and tone guide within the platform.
- Perform content audits and provide performance optimization recommendations for existing content assets.
- Run SEO keyword research and develop performance analyses anchored by strategic recommendations.