Today buyers conduct their own research and make conclusions before they ever speak to your sales team. Great content can break through the noise, encourages leads to move rapidly through the buying journey, and builds real relationships. With , marketing teams can partner with high-quality talent to create content at scale.
A good lead has already been educated by the company’s content and, at the same time, has provided the marketing and sales team with relevant information for a better and more efficient qualification. Interactive experiences created in take both aspects to the next level. Not only leads will engage and learn more in the process, but they’ll also provide insightful data on each interaction, to help your lead qualification.
When you collect useful data from your leads, you can better prepare your team to nail important conversations. Armed with every bit of relevant information from the buyer’s interactive journey, the salesperson doesn’t miss a beat — picking up the personal dialogue right where the digital dialogue left off. Little is lost in translation. Costly rehashing is in the rearview mirror. And buyers feel rewarded for their digital journey.
Even the best designed content experience is useless to a brand if it’s not properly optimized to generate leads. If your site drives organic traffic, optimize your conversion rate and increase the return on your marketing investment. Find out how to start with our complimentary assessment.
”What’s so great about the Ion platform is that we can now create campaigns in a matter of minutes by setting up A/B tests. We can always ensure the best possible outcome of a campaign.”
Rolf Inge Holden, Global Marketing Specialist
“We really want to make things as easy as possible for our FedEx customers, and leveraging interactive content simply makes it easy for us as marketers to accomplish this.”
Drew Bailey, Content Manager at FedEx
“Our customers were looking for alternatives to white papers or research reports—creating interactive tools allows us to build a meaty piece of content that helps convert at the awareness and consideration stages of the buyers’ journey.”
Jessie Coan, VP of Marketing at Aberdeen Group
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Is your organization looking for a complete marketing solution? With Rock Content’s products and services, your team can turn your most ambitious content goals into reality. Let’s chat.