You searched for storytelling

The Storytelling Pyramid in Marketing: How Freytag Can Help You

Think for a moment about how many ads and slogans you’ve been bombarded with during the last 24 hours. They’re liter(...)

Rock Content Writer

May 7 | 7 min read

May 2018. It’s a warm day in Manhattan, NYC. A glorious spring morning. A few weeks earlier, I joined a risi(...)

Giuseppe Caltabiano

Mar 31 | 6 min read

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Erick Bernard

Mar 22 | 0 min read

People have been using storytelling to share information and make valuable connections for as long as anyone can remembe(...)

Shannon Hilson

Jan 18, 22 | 9 min read

First episode is here. Second episode is here. Third episode is here. It’s time to present a framew(...)

Giuseppe Caltabiano

May 6, 21 | 5 min read

What drives us to buy and acquire new products, goods, or services? Our needs or our wants? When it comes to the in(...)

Dimitri Vieira

Apr 8, 21 | 11 min read

First episode is here. Second episode is here. Ben Horowitz is a startup founder and VC expert. He has investe(...)

Giuseppe Caltabiano

Apr 6, 21 | 5 min read

First episode is here. In The Hero with a Thousand Faces (1949), Joseph Campbell, a literature professor (...)

Giuseppe Caltabiano

Apr 5, 21 | 11 min read

Every brand has to be built, and there are countless tools to do so. However, one of the most powerful is to use em(...)

Rock Content Writer

Feb 8, 21 | 13 min read