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The Role of Emotion and Storytelling For Brand Building

Every brand has to be built, and there are countless tools to do so. However, one of the most powerful is to use em(...)

Rock Content Writer

Feb 8, 21 | 13 min read

Often invisible in many activities, language is a powerful tool that basically makes us what we are. Beh(...)

Rock Content Writer

Nov 3, 20 | 6 min read

Content Marketing is a powerful strategy to attract traffic and generate engagement. Among its possibilities,(...)

Rock Content Writer

Oct 21, 20 | 7 min read

If I think about the brands I’ve been working with or consulting in the last few years, the majority of them in th(...)

Giuseppe Caltabiano

Aug 27, 20 | 4 min read

The key to success in the world of Digital Marketing is offering qualified experiences to the consumer. (...)

Rock Content Writer

Jul 9, 20 | 5 min read

Data storytelling is a technique that transforms available data into a story. It combines data visualization formats (su(...)

Rock Content Writer

May 4, 20 | 6 min read

The heavily regulated industry of pharmaceuticals is facing a challenge like it’s never seen before — healthcare con(...)

Rock Content Writer

Dec 20, 17 | 4 min read

When Hurricane Harvey first hit Texas late on August 25, it brought powerful winds, record rainfall and devastating floo(...)

Rock Content Writer

Nov 16, 17 | 4 min read

In August, the solar eclipse was visible from parts of the United States – including partially from where I live i(...)

Rock Content Writer

Sep 14, 17 | 5 min read