4 Visual Tactics For White Paper Design

Updated: February 12, 2021

Need content for your business? Find top writers on WriterAccess!

At their best, white papers can propel a business to the next level – by gaining new customers, circulating cutting edge research, or simple self-promotion.

At their worst, they are never read. Perhaps the best way to draw readers in is by employing visual storytelling tactics.

The practice can boost a presentation’s power, an event’s influence, and of course, a white paper’s persuasiveness.

Here are four expert visual tactics to achieve the best white paper design.

1. Keep it Clean

Cleanliness is vital for any sort of data visualization. A few simple changes to clean up a graph can make a world of difference. The same holds true for white papers.

Get a quote for an ebook or white paper right now!

Tableau’s Visual Analysis Best Practices makes expert use of white space, columns, and easy to understand visualizations. While Tableau may have a slight advantage due to the subject matter, any business can adopt a similarly clean and clear layout for their white paper design.

Tableau Visual Analysis Best Practices
Tableau Visual Analysis Best Practices

2. Join Forces with a Creative Tour de Force

Partnering with a designer, like one in the Visually Marketplace, can transform a text-heavy white paper into a visually stunning reading experience. Expert designers work wonders with white space, break up text into perfectly readable units, and dazzle with custom graphics and illustrations. But perhaps most importantly, they take the guesswork out of content creation.

3. Make it Interactive

Interactive web experiences are best for keeping consumers engaged with content. Rich media ads routinely test better than their flash counterparts, and interactive visualizations do a great job of conveying information. Why should white papers be any different? NewsCred’s fantastic Power of Visual Storytelling white paper is interactive both on web browsers and tablets, where you can click, tap, and swipe your way to become an content marketing maven.

NewsCred Power of Visual Storytelling
NewsCred Power of Visual Storytelling

4. Mix Digital Mediums to Tell a Story

In the digital age, calling publications “white papers” might be a misnomer. Most will be read in full color on a computer, on a tablet, or even on a smartphone. It would be shortsighted to limit the potential of these mediums. Businesses can take advantage by adding content such as images or short-form videos (think Instagram or Vine videos) in digital publications. Whichever route you choose, adding visuals to a white paper is a must. And we can help – visit the Visually Marketplace to get in touch with content marketing experts ready to take your white paper to the next level.   Jon Salm is an associate client analyst at Millward Brown Digital in New York City and a freelance data journalist in the Visual.ly marketplace. He has a bachelor’s degree in English from Washington and Lee University. You can follow him on twitter @Jon_Salm.

Share
facebook
linkedin
twitter
mail

Human Crafted Content

Find top content freelancers on WriterAccess.

Human Crafted Content

Find top content freelancers on WriterAccess.

Subscribe to our blog

Sign up to receive Rock Content blog posts

Rock Content WriterAccess - Start a Free Trial

Order badass content with WriterAccess. Just as we do.

Find +15,000 skilled freelance writers, editors, content strategists, translators, designers and more for hire.

Want to receive more brilliant content like this for free?

Sign up to receive our content by email and be a member of the Rock Content Community!

Talk to an expert and enhance your company’s marketing results.

Rock Content offers solutions for producing high-quality content, increasing organic traffic, building interactive experiences, and improving conversions that will transform the outcomes of your company or agency. Let’s talk.