Although artificial intelligence (AI) has technically been part of creative workflows for a while, it’s been an especially hot topic for the past year or so.
Everyone, from independent content creators to huge companies, has been exploring the potential of various generative AI tools. Some have tried using text-based tools like ChatGPT to take some guesswork out of content creation, while others are experimenting with image generation via tools like Midjourney and Stable Diffusion.
But how should AI content creation tools be used to maximize results? Here’s a closer look at what content creators, digital marketers, and brands need to know about how to use AI for content creation in 2024 and beyond.
Decoding AI in Content Creation: Unveiling the Magic
Today’s most popular AI content creation tools are trained on massive data sets. During that training process, the AI behind the tool analyzes that data to identify and learn from numerous patterns it finds there.
The result is a hyper-smart, lightning-quick program privy to vast stores of knowledge and information patterns. Such programs can create various types of AI-generated content in a flash based on human-crafted prompts, which can be as elaborate or simple as the user likes.
AI Tools That Redefine Creativity: A Closer Look
Although no one entirely knows just how many generative AI tools there really are out there at this point, it was estimated in March 2023 that there were approximately 14,700 AI startups in the United States alone.
Thousands more have joined those ranks in the ensuing months, and we can expect that trend to continue for some time to come, considering the growing global interest in various types of AI content creation. Some of today’s most popular, widely used tools include the following:
- ChatGPT: OpenAI’s ChatGPT was one of the earliest generative AI tools to get people talking. Trained on large datasets and created with natural language processing in mind, ChatGPT is designed to deliver information and content to users via conversation-like interactions.
- GPT-4: GPT-4 is currently OpenAI’s newest addition to its series of natural language processing AI tools. It builds upon the abilities of its predecessors and is capable of numerous language-focused tasks, including top-to-bottom content generation.
- Midjourney: In the realm of generative AI imagery, Midjourney remains one of the most popular options to date, with over 16 million registered users. Trained on massive visual datasets, Midjourney lets users quickly generate beautiful imagery and graphics in numerous styles.
The Ethical Landscape of AI in Content: Striking the Right Balance
It’s an absolute understatement to say the introduction of generative AI to the content creation and digital marketing landscapes has been a game-changer. Naturally, this raises some concerns, particularly regarding the ethical use of AI tools.
Is it possible to use AI ethically? What concerns should today’s marketers and content creators be aware of when integrating AI into their ongoing workflows? Here’s a closer look at what to consider.
Informational accuracy
Many popular generative AI programs, ChatGPT and GPT-4 included, are famous for sometimes including misinformation in their output. For this reason, AI-generated text should never be used raw without it having passed through human hands first.
Content quality
As fast and human-sounding as AI-generated content can be, there are simply some things it’s incapable of. For example, AI cannot draw upon genuine emotions or lived experiences. It can also be repetitive, shallow, and monotonous, leading to potential content quality issues, especially over time.
Legal risks
Potential problems like copyright infringement and biases inherited from trained datasets are significant issues to be aware of when using AI to enhance your content production strategy. This is especially true, considering such issues can be hard to spot without human assistance.
Human-AI Collaboration: How It’s Reshaping the Creative Process
Contrary to what some believe (and fear), artificial intelligence and the content production tools that rely on it aren’t meant to replace human creativity. Instead, they’re designed to enhance it, so real, talented human beings should always be essential to any content production strategy.
Here are some ways proper human-AI collaboration can help you take your brand’s digital marketing campaigns to the next level and beyond.
- AI-powered automation can help you optimize work distribution, allowing human workers to perform top-tier tasks instead of busy work.
- AI’s efficiency at spotting patterns within large quantities of data can help streamline tasks like keyword research, data analysis, and more.
- AI can help revolutionize companies’ approach to content creation by helping human copywriters draft outlines, create compelling headlines, and even craft first drafts.
AI’s Impact on Content Planning: Strategies for Success
Using AI to enhance your content creation strategy is a terrific next step for companies, brands, and creative teams looking to step boldly into the future today. Here are some tips for getting it right.
Use AI to streamline research and analysis
AI content creation tools are at their very best when processing vast amounts of information, the better to help human teams zero in on what’s important. Just be sure to fact-check any raw research data collected using AI.
Take the guesswork out of keywords
Brainstorming large clusters of potential keywords is essential to any content production strategy. However, it’s also a very time-consuming task that AI can quickly help you with. Try using programs like ChatGPT and others to compile and organize your starter list.
Streamline production workflows
Generative AI will never be capable of replacing human writers and creators altogether, as only human beings can bring true human creativity, experience, and emotion to the table. However, it can be extremely powerful in the hands of human content creators who know how to use it to create outlines, first drafts, headline suggestions, and more.
Digital-age companies can also leverage AI to help them find, evaluate, and hire the very best human writers, designers, and content creators to add to their creative teams when they sign up for top-tier services like WriterAccess by Rock Content.
Try WriterAccess today when you activate your free 14-day trial today! You’ll love what connecting with the best and brightest writers in the business does for your content strategy.
