When we say “artificial intelligence” do you picture some ultra-sophisticated lab, somewhere in Silicon Valley, creating mind-boggling tech that you will never be able to use?
Well… That’s not the whole story.
Artificial intelligence (AI) is the widespread practice of incorporating smart machines and services into our daily lives — to make them better, more efficient, and more fulfilling.
AI can take many forms.
- The Apple Watch that you are currently wearing? That’s AI.
- Your (super-apt) Netflix suggestions? Yup, AI.
- Your Google Maps telling you to take a different route because of unexpected heavy traffic? Again, AI.
If artificial intelligence is so ubiquitous (and useful) then it’s easy to understand how vital it can be in digital marketing, too — especially for Search Engine Optimization (SEO).
That’s why we have created this comprehensive guide right here, in which we break down what AI SEO is and what benefits you can achieve with it.
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What is AI-Powered SEO?
Just as AI has become so ingrained in our everyday lives — from fitness to food, from shopping to travel — it is also becoming increasingly pivotal in SEO.
Google’s BERT and Rankbrain algorithms, for example, are powered by AI.
Google also uses AI to inform its SERPs (search engine results pages) and deliver better, more relevant results.
Similarly, AI can also help you design a successful SEO strategy thanks to its ability to read, interpret, and store virtually endless amounts of data.
AI for SEO can assist marketers to unearth trending keywords and topics, as well as gain a better understanding of customers’ buying patterns and behaviors, and target markets — in a fraction of the time.
What can AI do for your SEO strategy?
To put it simply?
AI can help your brand rank much higher and always stay ahead of competitors.
But let’s break this down even more by highlighting the top three most impressive benefits that you can achieve by integrating AI into your SEO strategy.
1. More Effectiveness, Efficiency, and Speed
Using AI for your SEO strategy can help you become quicker, more efficient, and more productive when it comes to managing your digital marketing.
Think about it: AI is highly automated, which means that lengthy, time-consuming tasks are now eliminated.
And because you don’t need to hire developers to code software, you can be more strategic in the planning and delivery of your digital content creation.
The bottom line? Massive time and money savings.
The information that you can dig out with AI for SEO is also incredibly accurate and up-to-date, which in turn helps boost productivity and inform meaningful business decisions.
2. Improved User Experience and Customer Satisfaction
The very aim of all AI tools is to provide a user experience that is as relevant, useful, and personalized as possible.
In a nutshell: AI is there to make your life (and your clients’ lives) better.
And what happens if you manage to make your clients’ lives better by providing hyper-personalized services and products?
They will come back for more and spread the word about how great your brand is.
3. Higher Rankings
Last but, of course, not least: with an AI-powered SEO strategy, you can aim for the stars.
Meaning, you can reach higher SERP rankings both today and in the future.
One of the reasons is because AI, as we’ve just seen, helps to craft a bespoke, stellar user experience.
And user experience is one of the main criteria that impact your SERP ranking.
In addition to this, AI for SEO will help you to lift your rankings because it enables you to discover and use exactly the right keywords, topics, and content that your audience is searching for.
How to apply AI SEO in your business?
So, now that you know how awesome AI for SEO is, how do you go about applying it to your business operations?
Let’s consider a few examples together:
Targeted Topics, Keywords, and Content
Imagine knowing EXACTLY what your audience is searching for on Google or other search engines.
Imagine knowing all the words, phrases, and topics that get your customers excited and that pique their interest.
Now, stop daydreaming and wake up, because this is precisely what AI SEO allows you to do.
Artificial intelligence tools can spot patterns within huge data sets, and provide you with suggestions on what type of keywords you should be using to attract more traffic to your channels.
Similarly, these tools also offer you invaluable insights into what topics your top-ranking competitors are currently engaged in so that you can take a proverbial leaf out of their (digital) book and intercept some of their customers across multiple search queries.
Existing content can be optimized, too, thanks to artificial intelligence.
Simply ask your AI tool to analyze a piece of content that you have already produced and published online, and it will generate highly relevant suggestions on how you can improve it to rank higher for one or more keywords.
Smarter Text and Voice Search
Providing users with pertinent and customized search results is one of the top priorities of all search engines.
This happens thanks to artificial intelligence, which allows search engines to process queries and then “predict” which specific results are going to be most relevant and useful to that search.
The “how” of this process is not fully clear, and Google search algorithms are in constant evolution.
However, what we know is that AI plays a central role in delivering the best results to a query. And when we talk about “query”, we don’t simply mean a text search.
More and more online users are choosing voice search to process their queries.
Voice search is based on artificial intelligence technologies such as processing-to-function and NLG (natural language generation).
By incorporating AI-enabled voice search into your SEO strategy, you will open up your brand to a whole new customer segment that uses this search method increasingly more often.
The results for your bottom line can be incredible.
Local SEO Searches
One of the beauties of local SEO is the possibility to connect with people who live or work in the same area where your business operates.
What does this mean?
It’s simple: even in an age where most customer-brand interactions happen in the virtual world, finding a point of real-life connection is incredibly meaningful (and comforting).
And guess what — artificial intelligence can boost your local SEO searches.
Perhaps, you have been struggling to make sure that your company shows up in local SEO searches across all its different locations.
Well, AI SEO is here to change that.
With artificial intelligence, you can ensure that any changes or updates to your listings get picked up instantly and displayed appropriately on search engines.
Exciting (and Optimized) Content Creation
Content creation is one of the pillars of any successful digital marketing strategy.
But to be truly effective, the content that you create and publish online should be fully optimized.
How do you do this now?
Probably, by spending a lot of time researching relevant and trending keywords and topics, and then building pieces of content around them.
There is, of course, a much better way to achieve this: with AI technologies.
Precisely because AI lets you in on the best and most relevant topics and keywords for your brand, it will also enable you to craft better, more optimized content.
They can also enable you to optimize content that you have already created, by suggesting the best search terms to include as well as the ideal length of a specific piece of content.
Ad-Hoc SEO Scaling
If you know a bit about SEO, you probably know that the results of even the best and most targeted SEO campaigns can take a long time to show up.
Often, no less than six months.
Tasks such as keyword search and optimization, and SEO content creation and repurposing can be long and monotonous.
And how can you even hope to scale up your SEO, if it’s taking you so long to complete a task and see the results?
All this can change with AI SEO.
With SEO tools based on artificial intelligence technologies, you can forget about the stress of gathering, processing, and analyzing data.
AI-based SEO tools do all the hard work for you, in such a short time that you will be (pleasantly) shocked.
And if you use these tools for data analytics and other time-consuming processes, you can finally scale up your SEO — literally at the touch of a button.
Wrap Up: Optimize your Strategies with AI SEO
If you want to market your brand in a fast, effective, and efficient way, then applying artificial intelligence to your SEO strategy can help.
With AI for SEO, you will be able to boost your content creation, reach out to a more targeted and relevant audience, expand your business efficiency, support stellar customer experiences, and so much more.
What are you waiting for? The AI SEO revolution has already started and is here to stay.
Hungry for even more AI-focused content? Then make sure you check out our recorded webinar on the role of AI in marketing.
Our special guest is Paul Roetzer, founder of PR 20/20 and the Marketing Artificial Intelligence Institute.