At this point, it’s pretty safe to say that not only has artificial intelligence officially changed the way marketers approach their craft, but it’s here to stay. AI has revolutionized the way people create content, analyze data, approach visuals, and so much more.
It’s definitely made marketing easier and more approachable for many businesses.
But as with any other tool, it’s important to know how to use AI wisely. It’s also crucial to stay up to date on the latest AI trends, especially considering how quickly the industry evolves as a rule.
Here’s a closer look at what to know and watch out for as new AI technology appears and continues to evolve throughout the rest of 2023.
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Personalization and Customer Experience
A given business is ultimately only as good as its approach to customer experience, especially here in the digital age. Customer experience is about more than just nurturing leads and making sure your customers feel important.
It’s also about successfully managing the overall impression current and potential customers have of your brand over the entire course of their buying journey.
AI technology is already streamlining and changing the way retailers approach customer experience, and you can expect that to continue with AI trends like:
- Highly personalized and contextual service, powered by adaptive AI
- In-store and online analytics that transform stats like dwell time in various departments into useful business insights
- AI-enhanced VR and AR technologies that supplement traditional person-to-person experiences
Voice and Visual Search Optimization
Marketers can learn a lot from the dialogue that goes on between their customer care representatives and the consumers they assist. Such conversations are filled with useful information about what’s working for customers and what’s not, which can, in turn, can factor into future product and service improvements.
Options like chatbots have already helped streamline processes like customer care and lead qualification. But sophisticated machine learning models (like GPT-3) are becoming even more effective.
Soon you’ll see hybrid assistants appearing that are capable of further optimizing searches, carrying on satisfying voice conversations, and more.
AI-Powered Content Creation
At this point, AI technology hasn’t just reached a point where it’s capable of generating incredibly human-like written and visual content. It’s also accessible to everyone and remarkably affordable, so it makes sense that more and more marketers are including it in their content marketing strategies.
However, it’s definitely possible for marketers to overuse AI when it comes to their SEO content creation efforts, so it’s essential to understand how and when to balance AI use with human skill and expertise. Some of the most critical ways AI falls short of the mark include the following:
- AI programs can only draw upon what others have created before and are incapable of creating anything truly new or original.
- Artificial intelligence can’t draw upon human experiences or insights, as it has none.
- Even the most advanced AI programs are highly error-prone, so even the best AI-generated content will always require a human touch to be truly useful.
- With no human emotions to draw on, AI lacks the ability to genuinely empathize or identify with a target audience.
As more marketers realize these facts, you’ll see more businesses developing SEO campaigns and content marketing strategies that successfully balance AI-powered options with human creativity and experience.
For example, top content creation platforms like WriterAccess are already tapping into the power of this balance by using AI to match marketers with exactly the right writers, designers, and content creators for their projects.
Scale your content production to optimal levels while also taking advantage of the unparalleled creativity and originality experienced human creators bring to the table.
Predictive Analytics and Customer Insights
Even now, one of AI’s greatest strengths is its ability to quickly collect, process, and identify patterns within even the largest datasets. And as AI algorithms become increasingly sophisticated, various learning models will only get better, faster, and more efficient at this, as well as similar tasks.
Now imagine putting the power of emerging AI trends to work on the mountains of data you have on your customers, your leads, and all the different ways they interact with your website and products.
Some of the possibilities include (but aren’t necessarily limited to):
- Generating valuable insights on customer behaviors, pain points, on-site habits, and more
- Identifying and utilizing identified patterns to better predict how consumers will respond to marketing content and advertising material
- Using algorithmic predictions to brainstorm future products, as well as improvements to existing products
- Leveraging deep learning models to take targeted marketing efforts to the next level
- Accurately assessing the performance of current marketing campaigns and predicting the success of future campaigns
Ethical Considerations and Data Privacy
At present, the speedy rise of AI-powered technology with all the amazing things it can do is still relatively new to the general public. The average person may have experimented with chatbot models like ChatGPT or AI-powered design programs like Midjourney.
But unless they also happen to be well-versed in machine learning, they may not understand much about how the tech behind these AI programs works.
This means many – 45 percent of people, to be exact – are as concerned about the future of AI as they are excited about it.
Forward-thinking marketers must adequately address ethical concerns associated with AI moving forward.
Consumers value transparency in the businesses they trust, so it’s important to be upfront about how and when your company utilizes AI. It will also be important to safeguard your customers’ privacy by ensuring marketing initiatives that leverage AI are secure, safe, and ethically executed.
At this point, it goes without saying that AI is here to stay, and that’s shaping up to be a good thing for businesses, marketers, and individuals everywhere.
For example, AI can collect, organize, and make sense of data at a speed and proficiency level that’s simply beyond what a human data processor could hope to accomplish.
But there are limits to what AI can do on its own, so savvy marketers are balancing their use of it with the originality and authenticity only other brilliant human beings could (and can) bring to the table.
Step into the future for yourself today when you sign up for your free 14-day WriterAccess trial and scale your content production the failsafe way – with the ideal balance between human effort and AI precision.