Computers have grown to be more versatile and robust tools, capable of solving a myriad of complex problems.
From the introduction of the first electronic digital computers in the 1940s, the development of personal computing in the 1970s, networking in the 1980s, and artificial intelligence (AI) in more recent times.
Artificial intelligence is the ability of a digital computer or machines to perform tasks commonly associated with normal human behavior, such as learning, reasoning, perception, problem-solving, and language understanding.
According to PwC, the vast applications of these intelligent machines are projected to contribute $15.7 trillion to the global economy by 2030.
Whether you’re already utilizing AI or you’re still looking to discover what it means for your brand, one thing is sure: AI is here to stay.
In this blog post, we will discuss the implications of AI writers for content marketing, their benefits, limitations, and the strategy for embracing an AI-influenced future.
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AI Writers: Where AI Meets Content Marketing
In content marketing or content creation, brands use relevant digital content such as blog posts, newsletters, podcasts, videos, and posters to attract and sustain a desired audience.
Their main objective is to attract new and returning customers (increased traffic) and drive profitable customer action.
Many brands see content creation as a very daunting task without AI help.
AI assistants come in handy in marketing by making it possible for marketers to handle and manipulate data, perform analysis, utilize automation, and generate content that meets the need of their audience — quickly and efficiently.
AI Writers You Should Know
Contrary to what many people believe, in AI content writing, more than just AI writers are required.
Proofreading, fact-checking, and final editing are essential aspects that require human intervention.
Nevertheless, you can significantly increase your results and productivity with the right AI writer.
The following are AI tools you should explore:
ChatGPTis a powerful AI chatbot developed by OpenAI, which can produce a wide range of generated material. Its ability to remember prior inputs and discussions and use them to make material sets it apart from other AI writing programs.
- Easy-to-use interface
- Generates human-like conversations with editable content
- Fast content generation
- Requires well-written prompts to produce good content
- Prone to inaccuracies, especially in complex matters
- Requires constant database update
- Requires fact-checking due to its apparent outdated information
Copy.ai is an AI writer tool developed by Paul Yacoubian. It works on GPT-3, the most advanced language prediction model.
- The free plan of Copy.ai lets you generate 2k words/month and features 8 tones and 90+ use cases
- It has good blogging and social media tools
- With Copy.ai, you get access to 90+ AI tools and 40+ pre-made templates
- Results often require little to no editing
- Only English is supported on the free plan
- Cannot display previously generated content
- It may be slow and sluggish
Rytris a famous AI writer utilized for short-form content. It was introduced in April 2022 by Abhi Godara. It uses the latest language prediction model called GPT-3.
- The free plan allows up to 10k characters per month
- It offers 34 use cases in categories such as blogs, copywriting, e-commerce, and social media
- Allows over 35 languages and uses 22 different writing tones to modify content
- Other unique features include the Magic Command Tool, Landing Page Generator, and Plagiarism Checker
- Not suitable for long-form content such as long blog posts and articles
- Lacks the Blog Intro tool( which is a vital AI tool for bloggers and content writers
- Incomplete outputs, logical errors, and incoherent content may be observed
Writesonic was released by Samanyou Garg in 2020. It also uses GPT-3 to generate quality and engaging content in a short time frame.
- Allows a free trial with a 2500-word limit
- Friendly and easy-to-use Interface
- It has over 25 languages and multiple tones
- Offers over 70 use cases for generating blogs, ads, marketing copy, and eCommerce content
- It is ideal for short-form content using social media tools, writing tools, ads, and marketing tools
- It offers only a one-time free trial
- It has limited tone settings, which only provide limited use cases such as stories, personal bios, and product descriptions.
Have you ever heard of niche AI writers? Developed using OpenAI’s ChatGPT, the DocGPT is fashioned on healthcare-specific prose.
This online assistant allows doctors to test and weigh in on AI-powered product development.
With DocGPT, physicians can prepare referrals, certificates of medical necessity and prior authorization requests, a letter of a medical condition, and other admin tasks.
- Very similar to ChatGPT
- Free and easy to use
- Allows users to enter custom requests
- Requires accurate prompts
- Requires regular database updates
- Must be checked to ensure correct results
AI-Writer bills itself as an all-in-one writing tool that can take a singular topic or idea and turn it into a fully fleshed-out article, ready to be published. What sets AI-Writer apart from other similar tools is that it cites its sources, is constantly updated, and writes articles based on current SEO practices.
That said, the content that AI-Writer generates isn’t very compelling or easy to read. Some of the sample articles are very repetitive (with the same keyword starting numerous paragraphs) and don’t go beyond surface-level information. So, while you may get a decent first draft, the content isn’t exactly “publish” worthy.
- Cites sources to verify information
- Updates itself regularly with current events and topics
- Formulated to match current SEO standards
- The company guarantees that content is unique and original
- Writing is not very engaging
- Keywords can be repetitive throughout each piece
- Doesn’t go beyond surface-level information
Canva Magic Write
Canva Magic Write is an AI-powered tool to make it easier to generate social media posts, advertising blurbs, and copy for various graphics. Since Canva is already the go-to site for graphic design and editing, having an AI writer on hand can make it much easier to generate designs from scratch in a short period.
Best of all, it formats the content accordingly, so you can save even more time and energy. However, if you want it to write full content pieces, it’s not designed for that kind of thing.
- Very intuitive controls
- Works for all kinds of design projects
- Formats the text with headers and bullet points automatically
- Free to use with your Canva account
- Not meant for full-scale content pieces
- Information is superficial
- No real verification provided
How Your Brand Can Benefit From AI Writers
For several reasons, small- and medium-scale businesses, marketers, and even giant corporations invest in AI writing tools.
Some intend to gradually replace their human content authors and editors, while others simply seek to speed up content production.
Though there are conflicting opinions about AI-generated content, the truth remains that there are several benefits to gain.
Create content more quickly
Since content marketing is a reliable way to generate traffic for your business, you need to produce a lot of high-value content quickly. AI writers can help you get first drafts and ideas for new content pieces much faster than you would be able to do on your own.
That said, most AI writing is not ready for publishing immediately. Human writers and editors are still needed to:
- Double-check and verify the information
- Search for grammatical errors (more on that in the next section)
- Add personality and brand identity to the piece
- Make it more engaging for the reader
- Create a compelling and customized call to action
Even though humans are still needed to polish AI writing, the results are much faster and more efficient than generating everything from scratch.
Produce grammatically correct sentences
There are two versions of “grammatically correct” to worry about when generating new content. First is spelling and punctuation, which AI is excellent at getting right. With AI-generated pieces, you shouldn’t have to verify periods, commas, and spelling.
The second type of “grammatically correct” writing to worry about is context. AI may use improper words that can make a piece sound too jumbled or full of jargon. As a rule, AI writes like a computer, meaning it doesn’t understand context and subtext while it writes. So, a person has to make sure that the piece reads well for humans, not machines.
Mimic the structure and data on top-performing sites
Before producing output, AI writing tools search through top-performing external sources.
They mimic the content and organization of high-ranking pages, giving your site a chance to rank highly in SERPs.
Suggests interesting content ideas for your target audience
AI writing tools can offer ideas for topics and questions your target audience would find intriguing.
They achieve this by creating content based on user preferences and interests.
Limitations of AI Writers
While AI-generated content can be useful for marketing purposes, it’s nowhere near perfect. Overall, AI programs are best utilized when assisted by human writers. Here are some substantial limitations to pay attention to when choosing an AI writing tool.
Prevalence of misinformation
There are two reasons why humans need to fact-check the details provided by an AI-written piece. First, these programs get their information from the internet, and they may not use reputable sources.
Also, the phrasing of a question or prompt may trigger the AI to search for selective misinformation to appease the user, not to be factually accurate.
Over time, as more misinformed AI-generated pieces are published, the problem will only get worse as AI starts cannibalizing its own content. So, companies and brands must be diligent to prevent this kind of catastrophe.
The second problem is the prevalence of “hallucinations.” Sometimes, AI programs like ChatGPT will make up information, again, to appease the user.
If the user doesn’t verify or corroborate this information, they could unknowingly publish incorrect facts, leading to a poor reputation.
Hard to verify what’s presented
Some AI writers will cite their sources when generating the content, meaning it’s easy to trace where the details originated and whether the source is credible or not.
Many of these tools, however, don’t cite specific sources, meaning it’s hard to know where the information came from on the internet.
Also, as we mentioned, some bots can “hallucinate” and make up facts on the spot, further blurring the line between what they discovered online and what they generated by themselves.
Deep dives and insights are rare
Most of the content you’ll find online is surface-level, meaning it rarely goes deeper than the basic elements of the topic at hand.
There are many reasons for this, but overall, because AI scrapes the internet for content to repurpose, most of what these tools will find is basic and rarely go too deep into a topic.
Additionally, it’s even harder for an AI writer to explain the “why” behind a topic. A program can tell you facts and figures, but it’s much harder to get to the root of what caused those facts and figures to occur.
So, if you want meaningful content, only a human can generate that for you.
Content can be repetitive and boring
If you read an AI-generated article and a human-written article side by side, it’s usually easy to tell which piece was created by a machine. AI bots aren’t trying to create engaging content that sparks the imagination or makes the reader feel something.
These programs are simply generating information in an easy-to-read style, with little thought to how well that information is conveyed. As a result, many AI pieces are boring, repetitive, and hard to read.
Human Intelligence Is a Must
Overall, while AI writers are much more advanced than in years past (and will continue to advance in the coming years), they’re still not comparable to human writers.
As the saying goes, when it comes to generating content, you can choose two of three elements: good, fast, or cheap. AI writers are fast and cheap, but very few (if any) are excellent at writing.
So, instead of wondering whether AI will replace human writers, the better question is: How can AI help human writers deliver better content?
They do so by taking care of a lot of the detailed elements (i.e., proofreading and outlining). Humans can spend more time writing deeper, more engaging content that will convert leads and boost your brand’s appeal online.
Connect With Skilled Writers
WriterAccess is the perfect example of merging humans with AI. When you work with WA, you’re connected to a talent pool of thousands of highly skilled writers from around the world.
Best of all, you can use AI to find the perfect writer for your content (based on samples you like), and we even scan each piece to verify whether it was generated by AI or not.
The future isn’t AI vs. humans. It’s AI helping humans deliver better content faster and more reliably. If you want to see how these two elements can enhance each other, start your free two-week trial today.