Buyer Persona: A Step By Step Guide To Build The Perfect Persona For Your Business
In order to effectively communicate with your audience, you must first identify who your ideal customer is by creating q(...)
Rod P. Curi
Rod P. Curi
Strategic Account Manager
As a Strategic Account Manager, I focus on building long-term, mutually beneficial partnerships with Rock's key accounts in order to drive expansion at an organizational level.
I have a diverse background, both in business and in corporate law, and I joined Rock Content in 2018, initially as a marketing consultant and later as a Demand Gen and Pre-sales Manager.
For the last 2 years, I have been working as an Account Manager, working with some of our largest customers, namely in the technology and financial sectors.
Outside of work, I am a big driving and motorsport enthusiast, as well as a music lover — you can regularly find me at a Toronto music venue on weekends.
42 Posts published
Rod P. Curi
Become an Expert on Sales Enablement Strategy
Within a market increasingly competitive and looking for consumer attention, it is not enough to offer a better quality (...)
Rod P. Curi
How to Allocate a Digital Marketing Budget for Your Business?
Knowing how to allocate a budget for digital marketing is an important part of setting your team up for success. When yo(...)
Rod P. Curi
How To Build a Strong Sales Enablement Content Strategy
Bridging the gap between marketing and sales means smarter approaches when dealing with potential customers. That’s wh(...)
Rod P. Curi
How Financial Companies Are Going Digital – Real Success Cases
As more and more customers seek competitive digital banking solutions, financial companies must be ready to develop inno(...)
Rod P. Curi
Bottom-of-Funnel Marketing Content Ideas and Tactics to Finalize Brand Conversions
The marketing funnel is divided into three parts that all require time and commitment in order to successfully guide cus(...)
Rod P. Curi
Learn How to Perfect Your Middle-of-Funnel Marketing Strategies for Prospects
Every part of your marketing funnel plays a role in how you address your audiences and create memorable touchpoints that(...)
Rod P. Curi
How to Improve Your Top-of-Funnel Marketing Strategy and Gain Leads
A well-rounded marketing strategy knows how to target and address the needs of customers at every step in their journey.(...)
Rod P. Curi
What is a Content Calendar? Find out how it improves your content creation
Planning and organizing your content can be a huge undertaking. Thankfully, there are ways to structure your content pro(...)
Rod P. Curi