Ditch These 9 Buyer Persona Myths and Succeed in 2024
A set of well-crafted buyer personas is one of the greatest tools a digital marketer can have at their disposal. However(...)
Shannon Hilson
Shannon Hilson
Rock Content Writer
Shannon Hilson is a full-time freelance copywriter, blogger, and content producer from Monterey, California.
Over the years, her work has appeared across various publications, blogs, platforms, and collections of all types and sizes.
She's also written top-tier copy for a wide range of businesses and individuals worldwide, including several Fortune 500 companies and numerous small businesses.
Outside of her professional work as a writer, Shannon also enjoys journaling, as well as writing short fiction and poetry.
And when she isn't busy writing in one capacity or another, she can be found cooking, reading, or studying various subjects of interest for fun and self-enrichment, including multiple foreign languages.
220 Posts published
Shannon Hilson
Ask These 6 Buyer Persona Questions for Dynamic Customer Profiles
Before you can successfully market a product or service to a particular group of customers, you need a thorough understa(...)
Shannon Hilson
10 Tips to Master SEO for Landing Pages and Smash Your Goals
Your marketing team works hard to craft incredible landing page content with the power to engage your audience and close(...)
Shannon Hilson
Get Ahead in 2023 with These 8 Video Marketing Trends
Video content has never been hotter, so it should absolutely be part of your digital marketing plans. However, it’s es(...)
Shannon Hilson
Master Your Pinterest SEO Strategy with These 11 Expert Tips
Pinterest’s usability, massive audience, and terrific reach make it a great addition to any social media marketing cam(...)
Shannon Hilson
Master These User Persona vs Buyer Persona Differences and Succeed
When it comes to digital marketing, it’s crucial to truly understand each member of your target audience, and semi-fic(...)
Shannon Hilson
What These 7 Spotify Statistics Can Teach You About Success
Spotify is more than just the most popular streaming music service today. It’s also a shining example of how to succee(...)
Shannon Hilson
How can you use Digital Storytelling in your Business Strategy?
People have been using storytelling to share information and make valuable connections for as long as anyone can remembe(...)
Shannon Hilson
What is Brand Audit and Why is it Important for your Business?
Your unique brand is what separates your company from the rest of the pack in all the right ways, and periodic brand aud(...)
Shannon Hilson