Perfect Your Marketing Campaign with Thorough Negative Buyer Personas
Figuring out what your ideal customer is like is only part of the process of creating a winning buyer persona strategy. (...)
Shannon Hilson
Shannon Hilson
Rock Content Writer
Shannon Hilson is a full-time freelance copywriter, blogger, and content producer from Monterey, California.
Over the years, her work has appeared across various publications, blogs, platforms, and collections of all types and sizes.
She's also written top-tier copy for a wide range of businesses and individuals worldwide, including several Fortune 500 companies and numerous small businesses.
Outside of her professional work as a writer, Shannon also enjoys journaling, as well as writing short fiction and poetry.
And when she isn't busy writing in one capacity or another, she can be found cooking, reading, or studying various subjects of interest for fun and self-enrichment, including multiple foreign languages.
220 Posts published
Shannon Hilson
Meet Your Business Goals with an Effective eCommerce Buyer Persona
If you’re in eCommerce, then it goes without saying that generating and converting leads is priority number one, and a(...)
Shannon Hilson
Boost Your SEO with a Natural Link Strategy
Every savvy marketer knows that link building is a crucial part of any well-rounded SEO strategy, but quality is the nam(...)
Shannon Hilson
Build an Unstoppable Brand with Fantastic Brand Reputation Management Strategies
A stellar brand reputation is crucial for establishing trust with your customers and ensuring they stay loyal to you for(...)
Shannon Hilson
Is Differentiated or Undifferentiated Marketing Better for Your Business?
Changing consumer tastes and expectations mean many modern marketers focus on highly targeted campaigns designed to appe(...)
Shannon Hilson
What is Stealth Marketing? Is it an Ethical Strategy?
There’s more than one way to market a product to a target audience, and stealth marketing is one controversial approac(...)
Shannon Hilson
How to not let Orphan Pages spoil your SEO efforts
Many factors can affect your SEO efforts and keep them from being as effective as they otherwise could be. Orphan pages (...)
Shannon Hilson
How to Spot and Manage Toxic Backlinks That Damage SEO
Building a well-rounded catalog of backlinks is an essential part of any SEO campaign, but don’t make the mistake of t(...)
Shannon Hilson