What is Brand Recognition? Definition + Strategies to Develop it
Having a fantastic product or service to sell is only part of what it takes to build a successful brand. The rest is all(...)
Shannon Hilson is a full-time freelance copywriter, blogger, and content producer from Monterey, California.
Over the years, her work has appeared across various publications, blogs, platforms, and collections of all types and sizes.
She's also written top-tier copy for a wide range of businesses and individuals worldwide, including several Fortune 500 companies and numerous small businesses.
Outside of her professional work as a writer, Shannon also enjoys journaling, as well as writing short fiction and poetry.
And when she isn't busy writing in one capacity or another, she can be found cooking, reading, or studying various subjects of interest for fun and self-enrichment, including multiple foreign languages.
Having a fantastic product or service to sell is only part of what it takes to build a successful brand. The rest is all(...)
Embracing influencer marketing as part of your comprehensive brand-building strategy isn’t the only way to make progre(...)
Interactive content is a terrific way to capture your audience’s attention and encourage further interest in your bran(...)
Even the best, most innovative products don’t sell themselves. You need a stellar sales strategy in your corner to clo(...)
A healthy bottom line is about more than just having a truly innovative product or service to sell. Your sales funnel ne(...)
The average modern consumer is exposed to so much advertising that it can be challenging for individual businesses to st(...)
They say there’s no such thing as bad press, as even bad press gets people talking about your brand. But how true is t(...)
Marketers have used both first- and third-party cookies to track user behavior for a very long time now. But with a genu(...)
Every marketing professional dreams of having a high-salience brand on their hands — a brand that readily comes to min(...)
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