Unveiling the Best Content Creation Platforms: Analyzing Top Competitors

A streamlined content creation strategy is necessary for digital-age businesses looking to get ahead, and the right content creation platforms can take the guesswork out of the process. Here’s a closer look at today’s top options, together with an analysis of how they compare to one another.

digital content creation

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By now, every business owner and brand manager knows that content is king in digital marketing. But it’s no longer enough to post to a company blog once a week. 

Not only do you need truly top-notch content in your corner, but you also need a steady stream of it to meet audience expectations, stay ahead of your competitors, and top relevant SERPs. A powerful content creation strategy is key, but you’ll need expert help to make it happen.

Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. 

Let’s analyze and compare today’s best content creation platforms – WriterAccess, Contently, Verblio, Crowd Content, and Clear Voice – to help you determine which is right for your brand.

    What Is a Content Creation Platform?

    According to research, around 38 percent of today’s digital marketers and brand owners actively plan to revamp and invest in their content strategies in 2023 and beyond. 

    There are many ways to do that in the digital age, including exploring AI for content production and hiring individual freelancers. However, joining a dedicated content creation platform is among the more efficient ways to scale content production efforts without cutting corners in quality. 

    A content creation platform combines a marketplace and an online workspace where collaborators can create, share, sell, and purchase content.

    The benefits of going this route to scale content production for your company include the following:

    • Superior peace of mind, as content creators are pre-screened, tested, and vetted
    • Ability to order and pay for only the services you need when you need them
    • Opportunities to build dedicated teams of star copywriters and content creators
    • Easy access to a vast talent marketplace filled with creators of various backgrounds

    WriterAccess

    Owned and operated by Rock Content, WriterAccess is a full-service content creation platform that prides itself on being a comprehensive, one-stop option for businesses and brands looking to scale operations economically and efficiently.

    Brand owners and marketing managers can use the platform to connect with top-tier writers and content creators with all sorts of experience and backgrounds and build dedicated teams of professionals to work with repeatedly.

    Interface and accessibility

    The menus are simple to navigate. Clients can organize casting calls to find suitable talent, use AI-powered search tools to connect with perfect candidates, create lists of their favorite writers, and much more. Placing an order is a quick and straightforward process.

    WriterAccess Talent Marketplace screenshot

    Content creation workflow

    Each WriterAccess project receives a dedicated workroom where clients, content creators, and proofreaders can communicate freely via a message box anytime. Content is created and submitted within the workroom, as well.

    Content quality and writer expertise

    All WriterAccess writers undergo rigorous testing and vetting to evaluate their skills and accurately rank them according to experience, expertise, and ability.

    Content variety and specialization

    With tens of thousands of writers on the platform, WriterAccess users can access creators of all experience levels with the special skills required: order advertising copywriting, blog posts, product descriptions, social media assets, and more.

    Turnaround time

    Clients have numerous choices as to turnaround time, ranging from a couple of days to a week or more. 

    Pricing models

    New users can try WriterAccess free for two weeks, after which they can choose from several subscription options ranging from “starter” at $39 per month to “enterprise” at $499 per month. A $99 “growth” option and a $299 “pro” option are also available.

    Content management and storage

    Order history, finished content, casting calls, and so forth are conveniently stored on the platform for easy access anytime.

    Integration and API

    Depending on tier level, WriterAccess comes complete with access to tools like Getty Images, Shutterstock, Copyscape, Surfer SEO, and more. It’s also possible to publish completed content to a variety of platforms.

    Client support and communication

    WriterAccess has a responsive customer success team to help users get the most out of the platform. Managed account services are also available.

    Platform analytics and reporting

    Membership comes with access to content analytic tools, ongoing performance reporting, and more.

    User reviews and testimonials

    Both writers and clients love WriterAccess, as evidenced by the platform’s robust testimonials page. Among other things, users cite the platform’s ease of use, efficiency, writer selection, and more as reasons they think WriterAccess is the best content creation platform.

    AI tools

    AI-powered tools make finding and connecting with the right writers for you easy. There’s also AI-assisted help to produce briefs, analyze content, and more.

    WriterAccess AI tools screenshot

    Verblio

    Verblio is a structured content creation platform complete with a pool of over 3,000 writers. Businesses and brands create their accounts and provide detailed directives as to what type of content they need. Writers then browse for topics they’d like to write about and compete for sales by writing on spec.

    Interface and accessibility

    Verblio’s overall approach to service is designed to be as easy as possible for clients. A simple online interface lets users manage every aspect of the ordering process, including placing orders, requesting edits, facilitating SEO formatting, etc.

    Content creation workflow

    Like many other content creation platforms, each Verblio project features a dedicated workroom where clients and writers can submit content, make edits, and more.

    Verblio content queue screenshot

    Content quality and writer expertise

    Verblio writers cover a full range of experience and skill levels. Content creators are monitored, and ranked according to grammatical skill and number of orders completed within the platform.

    Content variety and specialization

    Verblio users can order a full range of written content options, including blog posts, press releases, guides, product descriptions, and more.

    Turnaround time

    The average turnaround time for a Verblio order is 72 hours, although users can request quicker turnarounds if needed or desired.

    Pricing models

    Verblio employs a flexible credit-based pricing model. There is a $49.50/month platform fee that’s waived for your first month. A managed service option for $199 is also available.

    Content management and storage

    A user’s order history, ordered content, and more are easily accessible via the Verblio platform.

    Integration and API

    Verblio offers integration with HubSpot to help streamline content creation.

    Client support and communication

    Assistance and user support are always available via Verblio’s customer care team, with white-glove valet services available on a subscription basis.

    Platform analytics and reporting

    Users can access analytics tools to assist with SEO, performance, use history, etc.

    User reviews and testimonials

    Verblio’s review page expresses a variety of testimonials noting talent performance, speed, and communication as perks.

    AI tools

    Verblio offers an AI-assisted content solution called Human Crafted AI Content at a reduced price.

    Crowd Content

    Crowd Content is a full-service content creation platform with many similarities to other platforms. On-site talent is ranked according to factors like experience, skill, on-platform performance, and client feedback. Clients place orders for desired content, and one of the site’s 6,000-plus writers will pick up and complete it.

    Interface and accessibility

    Like similar content creation platforms, Crowd Content aims to be user-friendly and streamlined. Simple client dashboards take the guesswork out of creating, posting, and pricing orders.

    Content creation workflow

    Each project has its own workspace where all involved have access to briefs, requirements, and the content as it develops. 

    Content quality and writer expertise

    Crowd Content’s flexible pricing options make it easy for users to invest in top-tier talent or complete filler projects on a budget as needed. The higher the star level, the better the writer.

    Content variety and specialization

    Users can order any type of written content they wish. Crowd Content also offers an option to have orders completed by industry experts.

    Turnaround time

    Turnaround time varies but is generally quite fast, with orders completed in just days – sometimes within only 24 hours.

    Pricing models

    You won’t be charged to use the platform until you decide to make a content order. Crowd Content charges between 3.5 cents and 15.9 cents per word for content, depending on order type, quality level and difficulty. Social media assistance is available for $1.75-$2.25 per post. Managed options are also available.

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    Content management and storage

    Projects, user history, completed content, and more are conveniently stored and available on the platform.

    Integration and API

    Crowd content supports integration with various online stores and platforms to streamline the process of uploading finished assets.

    Client support and communication

    Clients can access support via a team of customer care associates and content strategists by phone or email.

    Platform analytics and reporting

    Client dashboards offer access to a variety of tools for assessing content quality, analyzing use history, and more. 

    User reviews and testimonials

    Crowd Content currently scores 2.7 out of 5 on Trustpilot and 3.7 out of 5 on Glassdoor. Positive testimonials cite the platform’s ease of use, speed, and pricing as the biggest benefits.

    AI tools

    Crowd Content employs industry-standard quality assurance tools to ensure all content is original and free of AI-assisted writing. 

    Contently

    Contently works as a matchmaking interface between writers and clients. Writers who wish to work on the platform create a comprehensive portfolio showcasing experience and expertise. Contently then matches writers with clients searching for available services.

    Interface and accessibility

    From a client’s point of view, Contently is fairly user-friendly and caters especially well to large brands and enterprise-level companies. Clients post what they need, and Contently’s algorithm takes care of the rest by matching the project to the right potential talent.

    Content creation workflow

    Contently’s platform handles everything on-site via dedicated project rooms. Writers and creators use the provided interface to send pitches and deliver finished work. Payment is also handled through Contently.

    Content quality and writer expertise

    As Contently caters mostly to enterprise clients and massive brands, standards are high for content providers. Most top creators have years of experience writing for top names across multiple industries.

    Content variety and specialization

    The talent pool at Contently is fairly mixed, as on-site creators specialize in numerous industries and content types. A full range of written content types is available.

    Turnaround time

    Turnaround times vary from project to project, depending on scope, type, and client needs. However, emergency or time-sensitive projects can be completed in time.

    Pricing models

    Contently doesn’t offer the packages you might find on other content creation platforms. Instead, it offers distribution tiers ranging from $50,000-$200,000 quarterly as far as price. Individual articles cost between $300 and $1,250. 

    Content management and storage

    Like other platforms, Contently stores and organizes deliverables, usage data, and freelancer information on-site for the client’s convenience. 

    Integration and API

    Contently supports integration with useful systems and tools to simplify content production, including making use of Dropbox. 

    Client support and communication

    Contently’s customer support team is enterprise-level, with dedicated customer success reps on staff to ensure a streamlined experience.

    Platform analytics and reporting

    As with many platforms, clients have dashboards that track their analytics data, content projects, and other key information.

    User reviews and testimonials

    Scoring an impressive 9 out of 10 on TrustRadius, Contently boasts one of the higher reputations for content creation. Satisfied customers include the likes of Marriott, J.P. Morgan, and American Express.

    AI tools

    Contently leverages standard AI technology to facilitate an efficient matching process, ensure the quality of content, and collect data.

    ClearVoice

    Like Contently, ClearVoice operates as a premium content facilitation network for enabling content creation and positive client-creator connections. Clients post their projects and state their needs, and then Clear Voice matches that project with appropriate talent.

    Interface and accessibility

    Although clients are always in the driver’s seat at ClearVoice, one of the selling points of the platform is customer support. ClearVoice customer success reps work closely with clients to take the guesswork out of getting the most out of the platform. 

    Content creation workflow

    Individual projects have workspaces for communicating, exchanging files, and hammering out the details of the task at hand. Funds are held in escrow awaiting completion of the project or designated milestones.

    Content quality and writer expertise

    ClearVoice clients can access talented, pre-qualified freelancers and dedicated on-site staff members to complete tasks. Expertise is varied and considerable.

    Content variety and specialization

    A full range of product types is available via ClearVoice, including standalone articles, whitepapers, ebooks, press releases, and more. Specialized staff and freelance talent are available via the collective talent network.

    Turnaround time

    Clients determine the necessary turnaround time for their projects, which can vary according to the size, scope, type, and level of detail required for each piece.

    Pricing models

    Clients can filter their available pool of freelancers according to set criteria, including the price they’d like to pay for their content. Freelancers set their own rates. However, the average is between 10 and 30 cents a word. For $1,449 per month, users can access the platform’s fully managed service.

    Content management and storage

    ClearVoice stores and organizes client data and deliverables for each project. All options are perpetually available via the user dashboard.

    Integration and API

    ClearVoice API lets clients publish finished and delivered content straight to HubSpot or WordPress. 

    Client support and communication

    The ClearVoice customer care team can be reached via phone or email. However, those who buy the managed service will naturally have more robust, comprehensive access to various support options, including assistance with content campaigns.

    Platform analytics and reporting

    Performance analytics, collated data, and more information about a user’s account, use, content, and more are available via the dashboard.

    User reviews and testimonials

    Like its main competitor, Contently, ClearVoice boasts high ratings across multiple review interfaces, including a 4.3 out of 5 on Glassdoor. Satisfied customers name features like the managed service, provider expertise, and seamless interface as reasons for their satisfaction.

    AI tools

    ClearVoice leverages standard AI technology to help match qualified service providers with posted client projects, ensure content quality, and so forth.

    Comparison and Conclusion

    Ultimately, which of the above freelance content services best fits you depends largely on your needs, the type of brand you manage, and the type of content you need help with.

    Network-style options like Contently or ClearVoice are likely a better fit for large global brands and enterprise-level clients but may not meet the needs or fit within the budgets of smaller or developing brands.

    Verblio and Crowd Content are reliable options for small to mid-sized businesses, but quality may vary. It’s also more difficult to build ongoing personal relationships with the freelancers on your team.

    WriterAccess, on the other hand, strikes a solid middle ground with something for everyone. Brands of all types and sizes can build dedicated teams of qualified freelancers and mutually satisfying professional relationships over time.

    Content quality is always high, and access to managed content services is available for qualified subscription holders. Even when you are a small business or a startup, the WriterAccess platform can help you integrate industry-standard tools and handy AI options to take the hassle out of every step of the online marketing content creation process.

    Final Thoughts

    Ultimately, there’s never been a better time to be in business or grow a brand. Content creation platforms collectively offer solutions that are right for every business out there, but choosing the right platform for your needs is crucial to making the most of things.

    WriterAccess is all about providing solid content creation solutions that are affordable and effective for everyone, no matter what their business size or marketing goals. Explore the possibilities for free when you sign up for your 14-day WriterAccess trial today!

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    2024 State of Marketing Report

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    2024 State of Marketing Report

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    Shannon Hilson Rock author vector
    Rock Content Writer

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