For those who love to write, blogging is an ideal career that allows you to write for a living.
For writers who want to work in digital marketing, blogging allows you to do what you love as a career path.
However, having a career is about more than just doing what you love, it’s also how you earn your money and make a living.
A large part of earning money through blogging is finding the right platform to work on. Different blogging platforms will have different ways of getting clients, money, and experience.
So knowing the best blogging platform to make money is an important skill for new bloggers to learn.
In this article, we’ll help you understand what the best blogging platform to make money on is and some tips for picking the best option for your needs.
Download this post by entering your email below
What is a Blogging Platform?
A blogging platform is a service or software that is designed with the purpose of allowing bloggers to publish and manage their content easily.
A blog could refer to traditional written content or to video blogging, but the platform needs to be created with the focus of blogging in mind in order to be a real blogging platform.
Some blogging platforms give the users a unique URL or the ability to build their own website on the platform.
That’s helpful for personalizing the blog, standing out from the crowd, and opening up more potential channels for revenue.
However, the platform might also be a hosting platform that doesn’t offer much customization.
8 Best Blogging Platforms to Make Money
Each blogging platform will have different benefits, specializations, or goals that may or may not align with your own personal goals and career objectives.
With that in mind, it’s important to find the best blogging platform to make money on that aligns with your plans and helps benefit your blogging objectives.
Here are some of the best blogging platforms out there today:
WordPress is an incredibly popular blogging and open-source platform. It is easy to use for new bloggers, and doesn’t require advanced technical knowledge or experience.
It offers multiple ways to monetize content and gives bloggers total control and ownership over the content they create.
Medium is a blogging-specific platform that allows anyone to quickly create and publish a post.
Medium has a popular Partner Program that helps writers get paid for the articles that they post on the platform, and is a great starting point for getting paid for blogging, learning how to write blogs, and building an audience.
Wix is an incredibly popular website building and blogging platform that features a drag-and-drop website builder tool, making it easy for even beginners to use.
It also has a wide variety of free templates and designs to customize your blog and make it your own. There are even eCommerce and other plug-ins you can use in the paid subscription version.
Substack already has several different creators that are transforming their blog into a media business.
5. Vocal Media
If you want to stray from traditional text blogging and instead take a more creative approach, then Vocal Media is a great option.
This platform allows writers, filmmakers, musicians, artists, and others to promote their works and get discovered by audiences. It offers a clear payment structure and has both a free and premium version to try out.
Ghost is another simple blogging platform that is great for writers and journalists.
It offers SEO tools and other plug-ins to make optimizing content easier, and is easy to use for beginners.
Ghost also offers a wide range of potential services you can provide, like newsletters, membership sites, gated content, and even online courses.
NewsBreak is a platform for news aggregation and digital news publishing. It has millions of monthly users and helps writers looking to break into local journalism.
It allows bloggers to monetize the time-sensitive content about local news and events that they create and helps you earn money for each piece published.
Blogger is a free and easy-to-use tool that allows writers to get started without advanced technical knowledge.
Blogger is owned by Google and is accessible to anyone with a Google email. It gives you multiple options for monetizing your content and gives you complete control over the content and the website you create on the platform.
8 Points to Look for When Choosing a Blogging Platform
Now that you know what the best blogging platforms to make money on are, let’s take a look at some of the considerations you should keep in mind when choosing the best platform for your needs.
Being able to personalize your blog and customize it to fit your needs is an important part of standing out, building a reputation and a name for yourself, and finding customers.
Some blogging platforms offer more customization opportunities than others, with the option of building your own blogging site, choosing layouts and displays, or picking colors and logos.
Take a look at what options are available on each platform and what your customization goals are.
The goal of using a blogging platform is to make money.
While the entire list we’ve provided includes the best blogging platform to make money on, there are different systems of monetization within those blog platforms, some of which might suit your needs and some of which might not.
Ways you can monetize your blog include:
- A paid subscription to your content
- Online courses or content packages
- Affiliate marketing promotions
- Ad space
Some blogging platforms are free for bloggers, and others will have a cost associated with using the platform.
While a cost isn’t a deal-breaker, you do want to make sure that the cost of operation on the platform isn’t greater than the earnings you are getting.
Make sure that the platform you choose is affordable and fits into your budget. Some of the fees you may have to pay include:
- Security and privacy fees
- Email or advertising fees
- Plug-in and integration frees
- Blog theme fees
- Web hosting fees
- Platform fees
4. Ease of Use
Depending on your level of experience, there is a different threshold for ease of use for each person.
However, you want to ensure that the platform you use is user-friendly. A blogging platform that is difficult to navigate and requires advanced coding knowledge to use and customize probably isn’t going to be the best option for a blogger.
Make sure that your technical skills are enough to operate the platform accurately.
Different blogging platforms have different purposes. Some are made to support just traditional text blogging, while others have options for video blogging, or vlogging, music, infographics, and more.
Some blogging platforms are also geared towards longer or shorter posts. Think about the purpose and capabilities of the platform and whether or not that aligns with your blogging goals.
6. Backend Control
Some blogging platforms offer very limited control over the backend of the platform. That includes things like customization options, visibility settings, and metrics or analytics.
If you want to make sure you have access to those things and other items located within the backend of the platform, look into the backend control access you will have when signing up with the platform.
7. Skill Level
Blogging beginners and blogging experts have different skill levels, not just in writing skills, but also in general knowledge of creating, managing, and publishing blogs.
Some platforms are geared towards beginners, with limited customization options and simple blogging formats.
Others are made for bloggers with a higher skill level that know more about how to format and edit blogs. Be sure to pick the right option for your skill level.
If you intend to make blogging a full-time career or want to make the most out of your monetization on the blogging platform, you likely will have other digital tools in your stack.
Some blogging platforms have better compatibility and integration options to fit into your other tools and work with some of your other platforms.
Make sure to look into the compatibility options that your blogging platform has before you finalize your decision.
You may also be interested in these articles:
- Converting Readers To Leads: How To Optimize Blog Posts For Lead Generation
- The 13 Best Digital Marketing Blogs to Start Reading Today
- How to Outsource Blog Writing and Why do You Need it to Succeed?
For people who want to become bloggers, there are a lot of opportunities out there.
However, when you don’t know the best blogging platform to make money, you can miss out on potential revenue channels and struggle to grow your business and find clients.
Once you’ve determined which platform is best for you, you can begin earning money and begin your career!
While freelancing is always an option when it comes to blogging, running a company blog and getting into corporate blogging is a viable career path as well.
To discover more about corporate blogging, check out our article on what makes a good corporate blog.
There you’ll learn what corporate blogging is, how to start your own, and why you should consider it.